Online Science and Technology v Forum: The Electric Business self-built model is difficult to mainstream

This issue focuses on "The choice of electric business Logistics mode"

Tencent Science and technology development, logistics is the key. is the logistics model self built or outsourced to a third party? June 13, by the billion state power network editor-in-chief Jia Pengrei, invited China New Egg Network President Zhou Zhaowu, five hundred city 3C Electrical Network Chairman Shan Bin together micro Bo Chang chat. Guests said that the construction of electrical and commercial logistics and third-party cooperation will continue to coexist for a long time, but the self-built model is difficult to become mainstream.

Tencent Science and technology in June opened a full range of micro-blog Online Technology v Forum, each issue invited three industry bosses, on the Internet lakes. Will cover, E-commerce, mobile internet and other hot areas, focus on mobile operators, mobile developers, social networks and entrepreneurial investment in the latest hot spots, this period focused on "the choice of Electronic Business logistics model", focusing on their own logistics model selection strategy.

Zhou Zhaowu, president of China New Egg Network, said: "The new eggs will still maintain their own and third-party logistics combined with this most economical and efficient distribution mode." The electric dealer completely self-built the logistics, the capital invests too big, the risk is too high. We do not see this as a mainstream trend.

Five hundred City 3C Electrical network chairman Shan Bin revealed that the vast majority of commodities are also used by suppliers straight, most of the domestic third-party logistics involved.

The following is an interactive transcript:

Jia Pengrei: #电商之道 # Welcome to Tencent Weibo micro-blog interview today, I am the power network billion Jia Peng Thunder, warmly welcome @ New Egg Zhou Zhaowu and 500 city Shan Bin two guests! Today, we are discussing the topic of the electrical business Logistics model Choice, two guests will be around this topic to chat with you. If you have any questions, just let them bring it up.

Shan Bin: Master Jia, Good week, everyone:

Jia Pengrei: #电商之道 # New Egg Zhou Zhaowu Total, new eggs is now the logistics of the third party logistics. Can you share the Olympic logistics and the third party logistics, now bear the new eggs of the proportion of the single quantity?

New Egg Zhou Zhaowu: At present, the Austrian-Shuo logistics and Third-party logistics accounted for the total number of new eggs orders 70% and 30%.

Zo: #电商之道 # 500 City of home appliances team to make enterprises more professional, more understand the way of home appliances marketing?

Shan Bin: 500 City of home appliances team, should say than some traditional electrical appliances suppliers more professional to the electric business, more familiar with electrical appliances than electricity, but we still need to work hard.

Jakun: #电商之道 # May I ask the weekly general New Egg Network logistics model is more inclined to build logistics or to third-party cooperation? How is the new egg net stored in the whole country at present? In many electric dealers can achieve the next day three distribution of the situation of the new egg net how to deal with?

New Egg Zhou Zhaowu: The new egg will still maintain the model of self construction and third party logistics cooperation distribution. At present, the new eggs in the country has five big warehouses, covering the major cities and regions nationwide. The number of logistics distribution is not the most important, timely delivery to customers in the hands of customers to meet the expectations, to win sustained trust is the key.

Jakun: #电商之道 # Gong 500 city in the electricity distribution of the people have anything beyond the platform of other electric business? Five hundred city is how to better improve the installation of home appliances, after-sale services?

Shan Bin: this to from the big household electrical Appliance Management Channel, you buy in 500 city Haier, can enjoy the Haier Factory distribution installation Services. For example, you buy Haier in Beijing 500 city, to enjoy the Beijing Haier to your delivery installation; you buy in Guangzhou, is to enjoy the Haier Guangzhou to your delivery installation ~ Unlike most of the electric business, whether you buy in Guangzhou, or Beijing to buy, are a place for you to install and after-sale ~

Li Yu Tao: #电商之道 # There is no open platform, there is no low-cost logistics, there is no lasting low-cost strategy, no refined customer excavation, want a Fu like to seize the site, pull traffic. Is this a short-term pursuit of all electric dealers?

Jia Pengrei: In addition to the small and the United States and its own brand, platform-type electric dealers are now this idea, in the short term difficult to go beyond.

Zo: #电商之道 # New eggs in the recent market, the voice is relatively low-key, ask weeks, the company recently what is worth revealing to the outside?

New Egg Zhou Zhaowu: The electric trader moves toward the consumer, the enterprise, the supplier three wins pattern is the future obvious trend, this also is the new egg electric business management way. New Egg has the advantage and successful experience of multinational electric business. We have begun to increase marketing efforts, the introduction of differentiated, by consumers generally welcome foreign products.

Jia Pengrei: #电商之道 #: Shing, 500 city now only support the city distribution, can you tell me how many logistics companies to cooperate?

Shan Bin: Most of the goods are also used by suppliers, the majority of the domestic Third-party logistics involved, but recently we signed strategic cooperation of the third party logistics is full peak courier.

Jia Pengrei: #电商之道 # Weeks, new eggs is now the logistics of the third party logistics. Can you share the Olympic logistics and the third party logistics, now bear the new eggs of the proportion of the single quantity?

Zhang Qiang: #电商之道 # The Domestic express industry has not yet done, such as UPS General fine, digital, large-scale, but can not withstand the temptation of the electrical business into which, distraction, but also have to start groping. Greed and forgetting. The large-scale electric business enterprise is because the mainland express industry short Board, the customer service need, had to carry on the express investment. But it has never been possible to build on a large scale. Powerless。 --ups to China is worth looking forward to.

Jia Pengrei: UPS at this stage does not adapt to China's overall electricity market, some categories and platforms are more suitable for the reason is integrated cost-effective. It will be much better in a few years.

Fung: #电商之道 # recently due to several major platforms launched by the electrical price war, how many views of this price war? Does it affect service quality? Another: There is no need to do the sale of money, if done, how to ensure the interests of the company?

New Egg Zhou Zhaowu: The essence of business management is to be able to meet consumer demand, and to have a reasonable profit, this is the healthy business philosophy. Price war is the usual means of some electric dealers, and it is not a long-term reasonable practice. The new egg will uphold the nature of business operations to create consumer, enterprise and supplier three win situation.

Wu Shing: #电商之道 # Price is only a part of the customer's concern, high-quality customers or the most concerned about services.

Shan Bin: Yes, I think the biggest characteristic of the electric dealer is the user first, when the price is concerned about a lot of goods need low price;

Peng Hongwei: #电商之道 # I know five hundred cities mainly do is electrical appliances This type of commodities, this type of goods to the logistics requirements are very high, many platforms using logistics mode of delivery, but this way the user experience is very poor, long time, not door-to-door. Shing, how do you solve the logistics problem, have you ever thought of building logistics?

Shan Bin: Large electrical appliances, especially the need to install the electrical appliances, not only high demand for logistics, installation of after-sales service requirements higher. However, as a result of this type of commodity business model decisions, self-construction logistics can not solve the problem! is an air-conditioning, Haier, gree, the United States, Zhi Gao, Panasonic and other service standards are inconsistent, in the traditional management of the user experience is not very good, to the electric business also said: is a challenge, but also an opportunity.

Wu Shing: #电商之道 # Price is only a part of the customer's concern, high-quality customers or the most concerned about services.

New Egg Zhou Zhaowu: Yes! Price, quality, distribution and after-sale are the four important commitments of the electric dealer to the customer. The price is the most basic, but not the only. New eggs adhere to authentic, licensed, but also continue to logistics and after-sale optimization. Hope to provide consumers with the best quality shopping experience.

Fung: #电商之道 # recently due to several major platforms launched by the electrical price war, how many views of this price war? Does it affect service quality? Another: There is no need to do the sale of money, if done, how to ensure the interests of the company

Jia Pengrei: 1 price war is bound to affect service quality in the short term, but the price war can quickly ripen the market, obtain the user quantity and the sales volume; 2 of unprofitable trades need to be evaluated synthetically: 1 Never make money, no one will do it, 2 the short-term not to make money in the future, that is, sacrifice the present to win the future, is worth doing 3) specific business and specific categories do not make money, but can contribute to the whole, is worth doing.

Li Yu Tao: #电商之道 # There is no open platform, there is no low-cost logistics, there is no lasting low-cost strategy, no refined customer excavation, want a Fu like to seize the site, pull traffic. Is this a short-term pursuit of all electric dealers?

New Egg Zhou ZHAOWU: The electrical business does exist in the short-term horse racing, which is unfavorable to the development of the industry and consumers. Logistics itself in China's cost is high, should return to the concept of user pay to achieve a truly high-quality distribution services. To do the electrical business is to do a good customer relationship, increase the degree of adhesion is willing to buy long-term, this is the way of the electric business.

A drunken Prince: #电商之道 # Weeks, the face of Xun in Shanghai, the pace of the new egg is the price war, or the user experience to face the challenges of

New Egg Zhou Zhaowu: Price war can not be avoided in the short term, but the new eggs will be differentiated from the product and enhance the user experience to improve the two aspects to enhance competitiveness.

Zhang Wei: #电商之道 # gong always hello, I noticed that your company vice president a lot, and job-hopping very frequently? What's the reason?

Shan Bin: We live in less than a year time, there will be normal flow and job adjustment. As a new electric business platform, we are still a start-up enterprise, can only say can not adapt to entrepreneurship, not to call job-hopping

Jakun: #电商之道 # Gong, 500 city in the electricity distribution has any beyond the other electric business platform? Five hundred city is how to better improve the installation of home appliances, after-sale services?

Jia Pengrei: If a vendor cannot provide services locally, then you are the one who provides the service. The quality of local services, by what means effective assurance?

Hang the World: #电商之道 # New eggs in 3C electric business has long been deep, the current logistics layout is how? Is it not a big trend for large electric dealers to choose to build more and more themselves?

New Egg Zhou Zhaowu: The new egg will still maintain its own and third-party logistics combined with this most cost-effective and efficient distribution model. The electric dealer completely self-built the logistics, the capital invests too big, the risk is too high. We do not see this as a mainstream trend.

Wu Jian: #电商之道 # Everybody knows that the core of the future competition lies in value, who can provide consumers with the value of other than price experience, who will be able to more long-term retention of customers, logistics experience is particularly important, I would like to ask three Mister, in addition to the construction of logistics, in cooperation with the third party how to process management?

Shan Bin: The current logistics, most of them do not reach the requirements of the electrical business, which is one of our difficulties. At present, our energy is mainly in the provision of brand manufacturers of standard logistics, for the third party cooperation Process management, the first is to find a good logistics enterprise, the second is to sign high requirements of the service standards, the third is in the process, to the user-centric, sometimes the service is not in place, the enterprise will take part of the cost to make up.

Fung: #电商之道 # Logistics is the most important part of the consumer experience in the field of E-commerce, Ali has tried to set up a controllable logistics service system, Beijing East has built a logistics system and determined to be the largest, this and Jingdong do 3C main business may not be unrelated, with the logistics enterprises to the electricity trade extension, And the main electric enterprises also try to build logistics, how many views, is the scale of the enterprise has not been built or is intended to be subject to logistics enterprises?

New Egg Zhou ZHAOWU: Electric business Development, logistics is an important link, but the surgery industry has specialized, electrical and logistics have expertise, to cross the field to each other to measure their own strength, otherwise it will outweigh the gains. We should take advantage of each other and combine each other to create the best synergy (comprehensive effect).

Li Zifei: #电商之道 # 1. The logistics enterprises to enter the electricity quotient, the electric business enterprise will cause the impact, they have a large number of customer information. 2. Individual entrepreneurs without financial resources, if they enter the electric business industry, how to find a breakthrough or how to survive.

Shan Bin: 1, logistics and electrical business is two areas, two management ideas difficult to manage a business, so I think the impact will not be big. 2, the entrepreneur, more needs is the ability and the business model, your question is a little big.

Jakun: #电商之道 # Gong 500 city in the electricity distribution of the people have anything beyond the platform of other electric business? Five hundred city is how to better improve the installation of home appliances, after-sale services?

Shan Bin: 500 city uses is the supplier logistics, the big brand supplier has own standardization logistics in the locality, for example Haier has been doing well. Local manufacturers can not provide, at present we mainly by local suppliers to coordinate logistics, we are more stringent control of suppliers. Jia Pengrei: If a vendor cannot provide services locally, then you are the one who provides the service. The quality of local services, by what means effective assurance?

Zeng Xianyong: #电商之道 # New Egg net from the early years of the Chinese market after the start of a focus on word-of-mouth dissemination of the negative margin strategy. Word of mouth has always been the focus of new eggs overseas market. I would like to ask the new egg week, through the Chinese market in the past years experience in the accumulation of new eggs in China's domestic business strategy have any feeling?

New Egg Zhou Zhaowu: Negative gross margin has not always been a new egg strategy or business practices, we focus on the customer experience brought about by the Word-of-mouth. That's why new eggs are the first to get customer satisfaction in America. New eggs will still adhere to the customer experience as the core business philosophy, will not be the price war, the lifting of the flow of short-term practices to horse Rodeo

Network Marketing Planning _ Door He Feng: #电商之道 # Now most large electric dealers have or under construction of their own logistics, and since the construction of logistics costs are very high, then ask, electrical business development to what scale is suitable for self-built logistics? Please say the quantitative data. In addition, the electrical business since the construction of logistics, its own payment system will not be the next direction?

Shan Bin: Yes, I personally feel that it is not necessarily to build the logistics itself. The cat seems to have not really built it

Network Marketing Planning _ Door He Feng: #电商之道 # Now most large electric dealers have or under construction of their own logistics, and since the construction of logistics costs are very high, then ask, electrical business development to what scale is suitable for self-built logistics? Please say the quantitative data. In addition, the electrical business since the construction of logistics, its own payment system will not be the next direction?

Li Zifei: #电商之道 # 1. The logistics enterprises to enter the electricity quotient, the electric business enterprise will cause the impact, they have a large number of customer information. 2. Individual entrepreneurs without financial resources, if they enter the electric business industry, how to find a breakthrough or how to survive.

Jia Pengrei: 1 shocks are unlikely, and the competitiveness of the two companies is quite different. In the short term, the logistics company is a amateurs, and, will not play the earth-shattering, 2 open Taobao shop, or do small electrical business services.

Tian Zongren: #电商之道 # What do the experts think of the two types of Electronic Business Logistics mode, which is represented by Jing Dong and Fank, and the cooperation between Tian Cat and nine logistics enterprises? Which model is more advantageous?

Shan Bin: Industry segmentation is the symbol of Industry maturity | | Jia Pengrei: The cat model is good, the cost is lowest, the effect is best, the purpose is pure, management is simple

Ice Major: #电商之道 the end of the Chinese electric dealer, will and buy the fate, make too hot and are practicing limbo micro-step, no real down-to-earth to do electricity business, do service, do consciousness, such an outcome will only opinion, let the electricity from the shadow of group buying, again by the electric business attack.

New Egg Zhou Zhaowu: We insist on a recruit Shanlong regret (Customer experience) to do our best to achieve the consumer, enterprise and supplier win the situation. We believe that it is a business model that is beneficial to consumers. From the development of American business, as long as the operation properly, will not move to the fate of group buying.

Cheng Yu: #电商之道 # New Egg Zhou Zhaowu hello. June is the electric dealer's blood spell month, I discovered that the new egg also is spelling the price and the speed. So where are the unique competitive strengths of new eggs? In addition, the Beijing-east listing the tighter, how does Zhou always think of the Beijing-east listing? Thank you

New Egg Zhou Zhaowu: Price war is inevitable at this stage, we must also respond. But, in addition to price competition, we will be introduced in new products, to achieve product differentiation to spend more effort, so that consumers have different feelings. We are not clear about the progress of the listing and if we can succeed we wish them well.

Wu Jian: #电商之道 # Everybody knows that the core of the future competition lies in value, who can provide consumers with the value of other than price experience, who will be able to more long-term retention of customers, logistics experience is particularly important, I would like to ask three Mister, in addition to the construction of logistics, in cooperation with the third party how to process management?

Shan Bin: Part of it is not bad, in fact, the ultimate goal is consistent, good service consumers, there will be the future. Also a part of the short, so we will be the supplier of the fittest | | Jia Pengrei: The cost to compensate or punish, so far the implementation of the effect is not good

Network Marketing Planning _ Door He Feng: #电商之道 # Now most large electric dealers have or under construction of their own logistics, and since the construction of logistics costs are very high, then ask, electrical business development to what scale is suitable for self-built logistics? Please say the quantitative data. In addition, the electrical business since the construction of logistics, its own payment system will not be the next direction?

Shan Bin: Yes, want to do logistics real estate, or improve the experience of the electrical business to do logistics, is two models. I think the future belongs to consumers, and businesses, goods and logistics services, the goal is the same. Network Marketing Planning _ Door He Feng: Ma Yun (micro bo) has always wanted to do logistics, but the cat is the electrical business real estate, it is difficult to control businesses and products | | Shan Bin: Yes, I personally feel that it is not necessarily to build the logistics itself. The cat seems to have not really built it

Jason: #电商之道 # New Egg Zhou Zhaowu domestic users to the logistics and distribution requirements seem more stringent, cod, the day, free shipping, and even night distribution. What do you think of this difference?

New Egg Zhou Zhaowu: In the United States, the customer delivery fee is profitable, no cod, orders 3 days delivery is normal, users accept such speed. The domestic day and the next day Tatsu is an innovation, but also increase operating costs. Logistics is not the goal of fast, to meet customer expectations, to win continuous trust is the key.

Network Marketing Planning _ Door He Feng: #电商之道 # Now most large electric dealers have or under construction of their own logistics, and since the construction of logistics costs are very high, then ask, electrical business development to what scale is suitable for self-built logistics? Please say the quantitative data. In addition, the electrical business since the construction of logistics, its own payment system will not be the next direction?

Shan Bin: Yes, since the construction of logistics will also enter the siege, outside the want to go in, come out to come out. The Logistics service area of the fast schoolbag is getting smaller now ... Zhang Zhiyong (@zyzhang): This is a path to choose the problem, such as Xun started from the construction of logistics, such as a small coverage of fast schoolbags, etc., are also self-built logistics, their unified feature is the gradual expansion of coverage. But even the bigger, the central flowering,

Jia Pengrei: #电商之道 # Two always come up with one more question. Summing up today's interactions: how important is logistics in your development strategy now? In multiple business modules, what is the rank? To tell the truth, the truth, the truth ...

New Egg Zhou Zhaowu: Logistics in our development strategy is absolutely ranked top three, but we are not focusing on the self-built logistics, but focus on logistics management and distribution quality improvement.

Shan Bin: In our development strategy, we feel very big, because it can determine the success or failure of a business, but it is only one of the 10 aspects of our strategy, there are many equally important aspects. I personally feel that: the electric business is a need to implement the industry.

Li Zifei: #电商之道 # 1. The logistics enterprises to enter the electricity quotient, the electric business enterprise will cause the impact, they have a large number of customer information. 2. Individual entrepreneurs without financial resources, if they enter the electric business industry, how to find a breakthrough or how to survive.

New Egg Zhou ZHAOWU: 1 Logistics Enterprises to enter the electricity business, the key lies in the nature of the retail industry is clear, otherwise it will be thankless. 2 personal entrepreneurship into the electrical business, need to find out the characteristics of products or services, to make breakthroughs.

Wu Jian: #电商之道 # Everybody knows that the core of the future competition lies in value, who can provide consumers with the value of other than price experience, who will be able to more long-term retention of customers, logistics experience is particularly important, I would like to ask three Mister, in addition to the construction of logistics, in cooperation with the third party how to process management?

New Egg Zhou Zhaowu: Third party logistics as a partner, not a manufacturer. will be on the construction of logistics standards also require Third-party logistics, system docking, can monitor the distribution process and quality.

Jakun: #电商之道 # Now all the Big electric dealers in Gillette price war market new egg net at this stage what action? After your new appointment, what is the most important strategic adjustment to the new egg China?

New Egg Zhou Zhaowu: The price war is difficult to avoid in the short term, we will not take the initiative to provoke, but will do rational response. The future strategic direction of the new Egg network will focus on the establishment of transnational E-commerce model, "goods through the world" concept to introduce the world's High-quality goods and exporters of high-quality goods to all over the world to meet the needs of consumers everywhere.

Feng Lizhong: #禾木策 # #电商之道 # Please three master enlighten: for the European Cup of online shopping opportunities, their three have no attention, there is no advance preparation, how to prepare, in fact there is no business opportunities, these business opportunities they took those capture way?

New Egg Zhou Zhaowu: The European Cup is not to be missed business opportunities, we have for the event held a number of promotional promotions.