Online shop is one of the important channels for many consumers to buy powdered milk

At present, the shop is a lot of consumers buy milk powder one of the important channels, however, in the newly revised "Beijing Food Safety Regulations" (hereinafter referred to as "Regulations") of the supporting specifications, the shop is defined as "No shop sales", dairy products are not included in the store Sales Business License project, which means that After the April 1 of this year, the shop in Beijing will be banned from selling powdered milk.

Beijing Municipal Trade and Industry Bureau in accordance with the regulations drafted the "Beijing Food circulation License management measures" (draft) and three supporting norms, from February 25 onwards in the official online to solicit comments. In accordance with the provisions of the "Beijing Industry Classification of food Circulation Licensing Regulations (draft)", Shop and other "no shop sales" will not allow the operation of bulk food. In addition, the South are reporters to check the matching specifications found that no shop sales of the Business Project approved as prepackaged food, does not include dairy products, in other words, in theory, after the implementation of the new regulations, shops and other shop sales will not be sold, including milk products. This caused a stir in the industry.

Dairy products are not encouraged

Statistical data show that at present, Beijing sales of powdered milk, nearly two-fifths is through the electric business channel, the electric business industry well-known observer Ruzenwang to South all reporters that the current milk powder to go E-commerce is the general trend, most of the milk powder enterprises have been different degrees of "electric shock", in addition, the large brand of milk powder penetration rate has

In addition, the Chinese Business Circulation productivity Promotion Center dairy researcher Song to the South all reporter discloses, at present many new brand's dairy products mainly uses the network channel including the net shop to carry on the promotion and the sale, the reason is that through the shop, can reduce the sale link greatly, thus reduces the sale cost, this, These new brands of dairy products can be used to attract consumers through low prices.

There are reluctant to be named milk powder traders, referred to before the application for business permits, milk powder is included in the prepackaged food project, but the trade and Industry Bureau of Inspection will be more stringent than other categories of food. Beijing's Food safety regulations and supporting norms with the past a major difference, is a separate list of dairy products, and not included in the approved business projects, this first shows that the Beijing Municipal Bureau of Industry and Commerce does not encourage the sale of milk products such as dairy, and if the shop without authorization to sell milk powder, there may be because of "over the range of sales" Be investigated by the business sector, but now from the national sales experience, all over the "beyond the scope of sales," the degree of tightness, and the current revised regulations have not been implemented, there may be variables, so now even the practitioners, also said that the Beijing will not let the local shop to sell milk powder.

Jingdong Mall related officials to the South reporters said that the current legislation is still in the process of soliciting opinions, the company is still in the study, there is no information can be released outside.

New Deal or existential variables

Beijing city Trade and Industry Bureau concerned Personage pointed out, "the net buys the milk powder to have the big security risk, is not advantageous to the regulation, especially some ' overseas purchase ' infant powdered milk in the traceability aspect all is more difficult to control." "And the current Ultra, mother and child shop, such as traditional channels of milk powder than the electric business channel of milk, the reason is that if through the traditional sales channels, through multi-level agents, such as multiple sales links, each through a sales link will increase the cost.

Stefanh IPP, the chairman of the German milk powder, said to the south, "China is the highest price of milk powder in the region, in Germany, our milk powder can be directly supplied to retailers by manufacturers." In China, because the region is broad, it is impossible to achieve direct manufacturers, must go through the distributor system for distribution. In addition to distribution costs, imported milk powder to enter the Chinese market also need to add a variety of taxes, which will directly pull the price of imported milk powder. ”

Song said, "Now more than the larger number of milk powder manufacturers in Guangdong and Shanghai, the Beijing Regulations only related to the company's business in Peking, the current impact is not particularly large, however, if other cities follow suit, the industry will certainly encounter turbulence." In addition, E-commerce itself is neutral, and is a major trend, strengthen supervision is true, but now this one knife cut not let shop selling milk powder practice is too hasty, but also disguised to push the price of milk powder. ”

However, the provisions of the Regulation does not expressly prohibit shop to sell dairy products, there are people in the industry to interpret the policy or left a gap, the future may still have variables. In addition, a person who does not want to be named, said that if the company registered to relocate elsewhere, Beijing will be set up as a storage place, you can circumvent this regulation to some extent, because the supporting norms for food logistics and distribution of approved operating items include dairy products. But the electric trader also admits, "now overseas milk Powder's purchase is blocked, now also encounters to Beijing's food safety New Deal, now powdered milk's electricity trader is getting worse and harder to do." ”