Online shopping is the hottest business this year

Morning News (reporter Liu Ying flower) from Beijing Pinggu Big Peach, to South Africa grapefruit, Norwegian salmon, consumers as long as the mouse, the road fruits and vegetables, seafood aquatic products will be sent to the table. The net buys fresh, became this year the hottest business.

Yesterday, Suning Tesco revealed that it will join the new field of fresh electricity, hairy crabs at the end of July. Suning headquarters in Nanjing, near the origin of hairy crabs. The person in charge of the interview said, "We and Jiangsu Yangchenghu local large farmers have established a direct cooperative relationship, all hairy crabs are direct supply model." ”

As a "newcomer", Suning admits this is just an attempt. Suning has not set up its own cold chain warehouse, will be integrated with the refrigeration chain service capabilities of logistics companies to make up for the cold chain logistics short board.

However, other characteristics of fresh products, it attracts businessmen to meet the difficulties, into this area. "Even for cosmetics with higher purchase rates, it will take several months to repeat the purchase cycle, but if it is a vegetable or fruit, the repeat purchase cycle is a few days." Repeat purchase rate is high, short cycle, if done well, to increase the user's viscosity, loyalty, have great benefits. Suning staff told reporters. In addition, through the origin of cooperation, differentiated management, and other ways, some fresh products, the profit is actually not low.

Since last year, the consumer net buys the fresh product the choice to be more and more. May 31, 2012, shun Fung Fast transport of its electric business food mall "Shun Fung Optimization" on line, the main fruit and other fresh category, Taobao, Jingdong Mall fresh channels have been online. In March this year, store 1th launched the fresh category, the May Day cat pre-sale channel under the "Most fresh" plate.

Suning purchasing staff said that at present in Shanghai and other regions, fresh market has been more mature and potential is very large, "a lot can be achieved in the morning, noon send." In foreign countries, there are also many successful cases of fresh electricity suppliers. Founded in 2002, FreshDirect four years later, earning 400 million dollars in 2012, and Amazon's dedicated fresh delivery company, AmazonFresh, plans to extend the service to 40 U.S. locations by 2014.