Only goods will be price fraud: let real raise the original price?

The website is marked with a price, but the customer found that the tag is another price. In the end is the price on the website, or is the hanging premium for real? Are businesses playing tricks or are consumers picking up cheap? Similar to the price mismatch, many consumers have encountered. A few days ago, netizens Mr. Cen complained that he on February 22 in the only goods will buy a bag of diapers, the above marked market price is 168 yuan, but received merchandise, Mr Cen found that the diaper hanging premium is 108 yuan.

Industry insiders said that, under the Price Law and Consumer protection law, businesses to raise the original price of the false promotion of prices fraud, consumers encounter such fraud may require a refund. And for businesses, if the verification is true, in addition to bear the civil liability for double compensation, there may be more than 20,000 yuan or more than 200,000 of the fine.

Let's actually raise the original price?

Price reduction promotion is a common way for businesses to attract consumers and in fact before the price of the product before the price is how much, the nominal price of the website is really the market price, in the network of the virtual ecological shopping environment, consumers are like the smoke and mirrors, unknowingly jumped into the business with "beautiful Lies" weaving trap.

A few days ago, Netizen Cen complained that he on February 22 in the only goods will buy a bag of diapers (10 pieces), the above marked market price is 168 yuan, dozen 59 percent is 99 yuan. and received merchandise, Mr. Cen found that the diaper hanging premium is 108 yuan, then contacted the only product will customer service, customer service is based on the market price provided by suppliers to write.

Coincidentally, a consumer in Qingdao, Shandong, has had similar encounters. The consumer in the only goods will buy a genuine Disney clothes, on the website of the market price of 719 yuan, the member price can enjoy 28 percent, after folding for 199 yuan. When the clothes were delivered, they found that the label on the clothes tag is 239 yuan, not the 719 yuan marked on the website.

The only explanation for this is that the reason for the discrepancy between the market price and the premium is that the supplier has made a mistake in the delivery process, and the clothing marked with the discounted price tag is issued to the only product, and the price of the tag is actually a discount, not a market price. However, many consumers have questioned the notion that prices on the tag are discounted prices.

The reporter landed only goods will website, in the member Message page also saw the related question reflection, one Liu surname Consumer said: "Oneself before only goods will buy things, feel very value." But now it is becoming more and more Fu Shi. February 18 in the only products will be open to sell interest shoes, with the interest in Taobao flagship store shoe prices are much worse. For example: Interested Selftrend black fashion bandage short boots in the only product will be the original price of 688 yuan, and Taobao interested in the flagship store price of 315 yuan. ”

and the only product to give the explanation is: "Only the product will be marked on the website market price by the manufacturer directly provided by the market reference price, the market price is not unified pricing, and did not deliberately raise market prices." ”

Bidding discount is price fraud

Ultra-low discounts, "original price" and "current" a huge gap has always been the business to attract popularity, improve consumer desire to buy the customary approach. Previously, some supermarkets such as Wal-Mart and Carrefour have been exposed to price fraud. What is the nature of online shopping to raise the original price?

Guangdong Province, the relevant head of the price bureau said that bidding discounts, fictitious prices of the acts of price fraud, is one of 13 kinds of price fraud, with the supermarket to raise prices and discount the nature of the same.

Lawyer Luo, a senior legal person, also said that if consumer complaints were true, it would have constituted fraud by concealing real tag prices, fictitious market prices and inducing consumers to buy through lower discounts. Similarly, lawyers from the legal profession have expressed the same view. This is just a site to attract popularity and, as far as possible, keep the original price level, giving a seemingly eye-catching discount, says Kang. In the case of Mr Cen, although customer service said that the market price offered by the supplier is 168 yuan, the real market price should be according to 108 yuan.

In accordance with article III of the Act on Punishment of fraudulent consumer acts, there are 13 types of cases in which the operator acts as a fraudulent consumer in providing goods to consumers, including the sale of goods by false "clearance price", "Sale price", "Lowest price", "preferential price" or other deceptive price.

Luo lawyer said that the merchant publishes the false price information, induces the consumer to make the wrong judgment, violates the consumer Rights protection law and the price law, should bear the corresponding civil liability, even is the administrative responsibility. In the Consumer protection law, it is stipulated that if the operator provides the goods or services with fraudulent acts, it shall increase the compensation for the losses caused by the consumers ' demands, and increase the amount of compensation as the price of the goods or the cost of receiving the service.

The head of the Guangdong provincial price department also said if it is ascertained that, according to the provisions of the prohibition of price fraud, the operators will use false or misleading price forms to defraud, and confiscate the illegal income, and can be fined 5 times times as much as the illegal income; no illegal income, give warning, can also be 20,000 yuan above 200,000 of the fine, serious, ordered to suspend business rectification, or the industrial and commercial administrative organs to revoke the business license.

The author of this edition information Times reporter Ice

Related phenomena

Price fraud and the drawbacks of online shopping

For many online shopping malls are under the banner of discounting, either intentionally marked the plateau price, or after the buyer successfully snap, claiming that the system collapse needs to be snap and the commodity under the phenomenon of the shelves, Beijing Haidian District People's Court judge Chen said that the online mall was originally through the low threshold, low-cost "enclosure", in order to form the scale advantage, But also caused by the online business credit problems. Promise discount but buy after not so, or for a variety of reasons for no reason "be returned" and other issues, the online mall trading model of the drawbacks exposed.

Commodity discount is not real, is the price of the freedom of the right to sell the business, or prices fraud? Chen analysis said that the core of the two is to identify the "commodity discount" and "Price fraud" line of behavior, and the key to judge this line is how to determine the commodity "original price" or "benchmark prices." According to the relevant regulations of the NDRC, the original price refers to the lowest transaction price of the transaction notes traded in the trading place within 7th before the price is cut.

For example, a shopping mall in the woman purse, if the 50 percent before the 7 days are sold to 2000 yuan, and issued a formal transaction paper, the 2000 yuan should be regarded as the original price. Accordingly, in 50 percent activities, the woman purse should be sold at 1000 yuan. If the merchant selling the woman's purse first raises the original price and then hits 50 percent sales, the merchant's behavior is to abuse the free pricing right, which is a typical price fraud.

According to the Development and Reform Commission to 7th prices as the original price criteria, the above Kang lawyers believe that the provisions of the net purchase price of the determination of some limitations, so many sites drilled this loophole, at will change the price. In this regard, Kang lawyers called for the speedy improvement of the relevant legal provisions of the Internet purchase.

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