Only product will Yangdonghao: three key points of future development

With many of the losses of the electric power companies, the only product will be a heterogeneous, the company for seven consecutive quarters of profits. 2012, only goods will be 5.6 U.S. dollars per share of the price in the NYSE "bloody listing", but as the first company to achieve profitability in domestic manufacturers, only goods will be the capital market, in more than two years, the share price has risen nearly 50 times times.

"What is particularly worrying is the early and blind diversification of management. Yangdonghao, chief financial officer, said in a media interview with the first financial daily. In the next 5-10 years, the only product will remain focused on the sale of the market.

Yangdonghao also stressed that the future only products will be the development of the three major points is the brand to enhance membership growth, scale effect brand expansion and mobile end of the layout.

The synergy effect of mergers and acquisitions

In the second quarter of 2014, the company's total net revenue for the second quarter was $829.4 million, up 136.1% from a year earlier, and the net profit for shareholders was 26.4 million dollars, up 192.1% per cent year-on-year.

This February, only the goods will spend 112.5 million of dollars to buy cosmetics electric business Lok Bee Network 75% of the equity. "Since the acquisition of Le Bee, only cosmetics sales have achieved a certain increase in the first quarter, the only cosmetics category sales of 167 million U.S. dollars, two quarters of 177 million U.S. dollars." According to the category, the only product will be the current online cosmetics industry, the second largest electric business. "Yangdonghao said.

However, only the net profit of the product will decline slightly. Data show that only the two quarter operating profit, the chain fell 21.5%, net profit fell 1%. In this respect, Yangdonghao said, because the current Lok Bee network is still in a loss, but cosmetics as the only product will be the future important development direction, will continue to increase investment.

Some analysts said that through the special sale mode, the only product will have completed the user and brand of high water storage, went through the high-speed growth period, began to step into the stage of the platform growth phase.

Yangdonghao to the reporter, to the brand, electricity quotient is very important complement. The only product will be a very effective channel to sink the way.

This quarter only the goods will be the region's sales data show: one or two-line cities accounted for 53%, three or four-line city sales accounted for 47%.

Enhance layout moving End

Only in order to expand the mobile side of the business to set up a separate mobile division, directly to the COO report, and through a number of promotional policies to promote the development of mobile end. "This is because of the trend of the mobile electric business, but without this environment, the user will return to the PC to make the purchase after the mobile side is promoted." "Yangdonghao said.

Data show that the two quarter only goods will mobile end of the sales accounted for 46%, and the same period last year only 12%, to this July, only goods will move the end of sales have reached 52% of the share.

Yangdonghao told reporters that the company also set up in the U.S. Silicon Valley San Jose the first overseas research and Development center, hoping to borrow Silicon Valley in the mobile end and data mining in the field of elite talent, to enhance the only products in large data, data mining, machine learning and other fields of technical capabilities.

"In the United States, we do research and development Center for a number of clear purposes is the big data, online data collection is very difficult, this workload is very large, but the internet to do the electricity to keep the data naturally, the data collected and analyzed to be able to sum up the regularity of things, It is obvious that what kind of time you sell, what kind of sales you have, or how much you sell to the best price. So we have a lot of hope for the future of Big data, which is why we are very determined to build research and development center in Silicon Valley. "Yangdonghao said.

Yangdonghao introduction, the future will also focus on its own special selling mode, continuous investment, the market bigger and deeper, hope that in the next 5-10 years, can maintain the state of high-speed growth, and mergers and acquisitions will revolve around their own core strategy. "If you find that we have a strategic swing, today do a special sale in Shunyi built a real estate to take a piece of land to build a villa, is very huge risk signal." ”