Operational Forum Positioning: refining operations vs. Broad operations

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Believe that the owners of the operation of the Forum understand a truth, a forum's operational positioning can often determine whether the forum's survival time is long. Operation positioning once the wrong choice, then this forum is unable to bring traffic, also can not bring long-term profits for the webmaster. At present, the Forum's operational positioning of the mainstream is nothing but these two: refinement of operations and broad operation.

Refining operations vs. broad operations? As a forum webmaster, how should you choose from this position? Overall, the two operational positioning methods are neither right nor wrong, the key lies in the suitability of the webmaster and the forum itself. So now to talk about how the webmaster should be based on their own and the situation of the forum to choose a correct way of positioning it!

First: detailed operation

Refining operations in contrast to the broad operation of this way, the most prominent one of the advantages is: accurate positioning, small operating range, low pressure. The so-called refinement of operations, is a specialized operation of a field, highlighting this area. Why choose this mode of operation? We all know that the current Internet competition is pretty intense, even if you want to run a small local forum, you may have to face hundreds of competitors, for a just into the Internet webmaster, no funds, no network, want to compete with these old stations, is undoubtedly the egg touch stone. So it is a wise choice to choose to refine the operation at this time.

The main way to refine operations is to specialize in a field, in the choice of areas must choose the most local potential, do not choose the unpopular areas. After you've identified a good field, must wholeheartedly to build this domain and forum content, for example, you want to operate a specialized supply market information exchange field, keep in mind that forum theme section must be related to the agricultural market, do not set up too many unrelated sections, otherwise it is easy to distract the forum users ' attention, It also makes it meaningless to refine operations.

Second: broad operation

mentioned above, broad operation is equivalent to refining the operation of the disadvantage is the operation of a large, difficult, positioning is also broader, difficult to operate. But the broad operation this way also has the inherent advantage, is once the operation succeeds, brings the flow is the refinement operation incomparable. But the 1th above also mentions that the internet is so competitive, so what is the only way to choose this radical, broad operation?

The author thinks, if the forum stationmaster has the following quality, can be assured to choose broad Operation:

(1) more sufficient funds. Broad operation is different from the refinement of operations, to control this mode of operation, you have to ask the webmaster willing to "burn money." For example, you want to run a local forum, you have to promote, promotion, online promotion is far from enough, but also must use some advertising fees to carry out offline promotion, this cost of money is often very large, therefore, the capital is the choice of broad operation of the first element.

(2) have an operation team. Choose a broad operation, means to operate a wide range of areas, personal webmaster capacity is limited, to manage such a variety of sections, is absolutely not workable, after all, people's energy and knowledge are limited. Therefore, it is very important to have a team. Only through teamwork and division of work can we really manage to choose a broad range of operating methods of the forum.

(3) time must be sufficient. Choosing a broad range of operations means you have to face the challenges of thousands of opponents, and if you want to rise for a short time, it is entirely impossible. Therefore, the webmaster must have sufficient time, wholeheartedly put the energy in the forum operation, can let the forum can reach a new height.

Summary: Refine operations vs broad operations

I believe we can weigh the pros and cons of this by looking at detailed operations and extensive operations. In fact, I did not emphasize that the two operating methods who are good who bad. But the author also suggested webmaster, in the choice of operation positioning methods must think twice before the line, do not underestimate, do not belittle yourself, wisely choose their own positioning, of course, the positioning method is not dead, you can also choose to refine the operation, and so their own funds enough, contacts have become better, Then you can completely to the broad operation direction development, therefore, whether is the refinement operation or the broad operation, suits oneself is the best!

The above is a little experience of the author, mistakes and omissions, and I hope you can point out, and I shared exchanges and exchanges. This article is designed for Shanghai website Construction http://www.suheng.net feeds, hope to reprint a friend plus a link, thank you for your support!