Opinions on website operations

Although the work content of an ordinary website operation has not been deeply involved in management, the actual status of many websites and companies can not be confirmed. Many Internet companies are technology-based, ignoring the site operators in this position. However, the depth of traditional industries is not high, and there is no further consideration for website operation. However, as the Internet becomes more and more widely used, the demand for website operators, Internet product managers and other positions will increase and the responsibility of those who carry website operation posts will also be greater and greater.

Site operations should be coordinated

Due to the functional characteristics of website operations, the entire website needs to be maintained and arranged. But does not mean that site operations are all-powerful, many operators will not code, the program's understanding is at most simple changes. Web site operators are not superman, can not be one and more than one person, set programmers, site editors, site promotion in one. Such operators will be overwhelmed by high-intensity work, quality of work can not be guaranteed, stay in the number of tasks completed, the content of the website will be easily overlooked. Without quality work, websites with good ideas can eventually be used as a useless garbage bin. Era to make a website will be able to make money long gone, in the competitive advantage of the time, do a good job website has a way out. A website is good and bad, it can be said that almost in the hands of operational staff. A good website, without good operations is not implemented, let alone perfect. To do a good site, nor is it based solely on the power of one person to operate the site can be completed, the whole team needs cooperation and cooperation efforts, the effect is with the site management and coordination capabilities. Manage the editorial team, train successors, and programmers to coordinate and communicate, to coordinate the quality of communication often determine the implementation of the work intensity and effectiveness. As a web site operators to become a lubricant among the team, in order to do a good job for the site, so that the power of everyone to play to the best effect of development. The world has never been the most perfect, only more and more perfect, I believe that the site has done friends are deeply aware of this.

The overall operation of the site operators have mentioned before, the site must operate boss-style thinking, boss-style thinking in addition to the planning of the site in front of the infiltration, but also infiltrated every detail of the operation staff. The overall situation, it is one of the reasons why the site operators work with other site staff (such as pure editing, pure promotion). The overall impact of site operations on the specific work embodied in: Each work must be conducive to the content of the website development direction, and needs from the perspective of user experience to consider. For example, when writing website operations, website editors pay more attention to the use of SEO thinking than website editors. Where are the keywords to be placed, how often, how many words, and how to rank and rank search engines. Web site operators need to edit the site related to SEO training, website content more in line with the search engine hobby, at the same time, control the quality of the content, you can not sacrifice the user experience at the expense of SEO and content to find a balance between, And implement the work throughout the site.

The overall situation of the same performance in the promotion of the site and offline planning, experienced extension staff know a lot of ways outside the chain, but where to increase, how much to increase what effect to be achieved after the site operators need to plan. Can not be published in order to stay outside the chain without restrictions on the chain, you need from the site weight, traffic, relevance, brand effect, conversion rate and other aspects of thinking. Excellent network promotion, not only outside the chain, more importantly, the brand, the brand can be found in all corners of the network, and high exposure, the establishment of the brand website is the ultimate goal of network promotion. A brand, trust, traffic, there is a conversion rate.

Web site operators need to be picky Finding Web site operators for the user experience requirements.

Speaking of fault-finding, site operations and product managers should have a fight, of course, product managers in the user experience more paranoid and in-depth. In fact, web site operations and Internet product managers have a lot of overlap, but product managers are more focused on one aspect, such as user experience, market research, user groups and so on. One of the directions of the website operation and development is to become a product manager. There are also many Internet companies that train operators to be product managers from the inside. Although the user experience is a small concept, but linked to many aspects of the product, and even the most meticulous requirements, from the site's overall appearance, membership system, the button layout, color and user experience are all related. Pay attention to the user experience The first point is to control the quality of the content of the site, can only contain the value to the user, in the eyes can not fit a junk article. Another example is the interface designer focused on beauty, website operations from the user experience point of view to make improvements. Programmers focus on product performance, site operations focus on the final results. The exploration of user experience runs through the whole development process of the website and needs constant improvement. The website operation plays an important role in improving the website user experience.

In addition to providing value to users and increasing user satisfaction, user experience is of special significance to operators, for example, after adding a new function, it is necessary to consider implementation, difficulty and profitability, and the effect it brings , Cost control and other aspects of the site operators need to think in many ways before deciding whether to increase the product or make the appropriate changes. Web site operators to enhance the user experience mainly through data analysis and interaction with users from the data summary and experiment, communicate directly with the user to understand the needs and problems. User Experience The most basic requirement for site operators is that site operations should be the most experienced users of their site. There is no progress without the requirement If you want in-depth analysis of user experience is another article, here for the time being to stop. To exercise the site operator's sensitivity to user experience, must proceed from the details, and have a strong observation. A seemingly simple site, experienced site operators should be able to see the functional layout of their site.

Many of the things that the site operates are difficult to understand in a single sentence.

In fact, this is only a very small part of the operation, the initial planning is very important, but ultimately determine the success or failure of a website, efficient execution and relentless persistence, and ultimately whether to find a suitable profitability. This is also the main reason for splitting these aspects of website operations into two parts. In addition to the need to boss-style thinking, but also the site operators are also small and strong like how to torture the vitality of immortality, that is, work in the site operations, the main part of this type of operation accounted for a large part of the operation. In general, the functions of a website are in fact a collection of editors, designers, promoters, designers and maintainers, and sometimes have to go out and engage in activities to reveal a small face. Obviously these functions are clear, the function is clear, this China-made network technology Co., Ltd. will no longer describe the detailed duties or arrangements for a variety of site operations, for which I believe most of the site operators are deeply experienced.