Optimize mo Astray: seo only for "icing on the cake"

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Every day looking at the Internet in an endless stream of SEO optimization tutorials, and even SEO training is also engaged in full swing. In fact, SEO really has the appeal, about the site optimization skills and what? Many webmasters are confused about this, so they choose to receive a period of training, or even up to thousands of of the fee training. But how much has it really learned? The binary system has also been optimized for so many years, that the role of SEO is just icing on the cake. If not improve the perfect site for every detail, there is no need for the transition to delve into SEO, or more likely to go astray, step on the Handan of the footsteps.

One: SEO optimization role

Site construction, search engines have this set of their own rules ranking, SEO optimization is to make the site more conducive to the entire rule and ranking, so as to gain search engine friendliness to improve the site rankings, to the last walk a path and get traffic. Therefore, the webmaster from contact with the internet industry began to love a unique SEO optimization. However, SEO optimization on the one hand is to optimize the tool, optimized after the adaptation of search engine rules can quickly improve the site rankings. But if the optimization of the loss of light down the right, heavy is more likely to cause the site into a land of perdition. Therefore, SEO optimization has its pros and cons, not the webmaster think only its advantages and no disadvantages.

Second: SEO for "icing on the cake"

For a Web site to make a big noise, the site content and the importance of the chain is well aware of, so the update or promotion will be very diligent in place. However, large and wide also will often appear some problems, such as "there is no ranking weight", "There is no flow" or the slow impact of Web pages included, and other phenomena. SEO solution is such a phenomenon, so that the site is more conducive to search engine optimization rules, to achieve high ranking effect. Many webmaster believe that as long as the quality of SEO optimization itself is not the most important, resulting in a lot of "garbage station." said the garbage station is not said to do the spam station, but led to a large number of sites half-dead state, resulting in a low quality web site flooding. And SEO is the basis for the icing on the Web site is the essence of content, but the lack of corresponding methods. If you want to use SEO technology to locate site rankings, it is somewhat unrealistic, so for such a webmaster is also often more gullible. So webmaster do SEO optimization Under the premise of not to ignore the importance of the quality of the site itself.

Three: How to "icing on the cake"

In fact, said that SEO optimization is simple, but also difficult to say, SEO optimization system, including the content and the chain of construction, if the two points before doing very well, the site optimization is nothing more than more successful. Some sites in the optimization of the time itself is such a situation, so in seoer optimization is nothing but save a lot of effort. And for some of their own construction is not perfect site, site optimization is nothing but difficult. Therefore, the site before doing optimization, we must first look at their own construction is perfect in place? If the chain is in place, content updates are in place, but the site is still not ranked, then the site itself does have some problems, this time it is necessary to optimize the system to break through the rankings bottleneck. How to do icing on the cake, we want to start from the site apart from the content and outside the chain of some problems:

A: The home page is down right or K: webmaster often encountered such a situation, not the home page was down right, then is lost the home page. The reason is often due to the weight of the home page is not enough, and to solve this problem we often from the site links and external links to start. The first thing we want to do is station optimization:

1/Navigation allocation Weight: In the site navigation bar in the home page and the weight of the appropriate allocation. Sorting out the disharmony in the navigation, such as: Navigation sub-links, navigation content overlapping links, some pages lack of home page links.

2/home Stroke text: In the creation of an article, in the content introduction and the first paragraph of the content of the text to describe the address, continuous accumulation can effectively enhance the weight of the home page. Another station outside the description of the text is the same truth, it turns out: This will effectively enhance the site home page weight.

B: Site collection and snapshots slow: "Every day to update the original why is not included?" I also do the chain every day! Many webmasters have such a problem. Binary in here to say is: Not all articles will be included, search engine has a certain ability to identify the quality of the article. Such as: the content of high repetition, fewer words and more pictures, such a situation will directly affect the search engine collection and snapshots. Therefore, update the content of the site should be updated to the quality up.

C: The right to No rankings: a lot of webmaster think that the weight is high does not have ranked it? But there is no ranking weight, there is no flow, such examples are more. Its main reason is "the website topic is not clear, the search engine cannot judge its development direction, therefore does not have the position on its keyword rank." In general, if the keyword is not a problem, mainly because the content of the Web page lacks the theme of the cause. The corresponding solution for a large number of updates on the site's similar content, the relevant content of the unified Archive column, while the link on the keyword description, rather than a friendship link for multiple keyword description.

D: Lack of direct customer: mainly for the Enterprise station, why the site traffic is very high, but is not to promote the deal? Is it a sales model or a product problem? Of course, these problems also occupy a certain proportion. But the lack of direct customer is also a point of enterprise Web site can not be ignored. What we do is to accurately carry out product promotion and search engine optimization, instead of doing this product tomorrow to do that sourcing optimization, in the end, nothing has been done. In the website promotion aspect, mainly seeks the domain customer to carry on the promotion.

SEO optimization is not the site ranking artifact, played a role is only "icing on the cake" role. Binary network to join hands with professional website construction company Pilotage Technology (www.joyweb.net.cn) that: webmaster If the attempt to make SEO can ban the quality of the site, the final result is often counterproductive. Webmaster in learning SEO experience skills when not forget to strengthen their own construction is the most important site development!