Origami Logic: Large data visualization helps sales analyze data

While the big data is not unfamiliar to computer engineers, it has been http://www.aliyun.com/zixun/aggregation/38848.html "> marketers out of the door." But the situation will gradually improve, as many startups in the Big data field are rising, and many are working to get more people to "digest" the data in simpler ways. Origami Logic is a start-up company that makes it easy for marketers to make use of big data. Through data visualization and self-help analysis, this platform can help marketers make more effective strategies.

The company plans to release its products early next year, and it is still in beta. According to co-founder and CEO Opher Kahane, Origami Logic's goal is to enable sales and marketing staff to bring together data from different platforms, such as CRM, social media, email marketing, and survey reports, and to organize and analyze them accordingly, Use effective data to help them with further marketing campaigns or to measure the overall marketing effect. That is to say, big data is no longer the engineer's patent!

"Today's marketers are making a marketing strategy based on a summary analysis of social networks, mobile platforms, search engines, and e-mail," he said. They are very unfamiliar with these data, and it is difficult to capture the meaning behind the data. and origami logic can help them improve the situation, thus improving their marketing skills. ”

Origami logic has changed the way the technology industry uses large data, which provides analysis to verify business applications and to drive the spread of large data. Kahane that the platform allows marketers to integrate as many marketing tools as possible, and to turn the data from different marketing tools into resource centers on their own platforms to replace them.

At present, the company has received a 9.3 million dollar a round of financing, the financing is mainly by Accel, such as Big Data Fund, Lightspeed Venture and other investment companies are involved.

Via:techcrunch

Source: http://www.leiphone.com/1115-ce6093-origami.html