Otis Air conditioner to "Change 4" and create China box office record

"Sadie Network News" July 2, according to incomplete statistics, the Hollywood series of Action released last week, "Transformers 4: Extinct Rebirth," the mainland five-day box office easily broken 800 million, and swept over five box-office records. "Transformers 4" within a short period of time to achieve such a beautiful box office results, the reason, in addition to the film in many Chinese elements for its escort, and the domestic air-conditioning industry leading brand Austrian air conditioning is not unrelated. Otis Air Conditioner "Change 4" national Chang activity scene is understood, around the "Transformers 4", the Austrian air conditioning before and after a total of tens of millions of dollars, through micro-trust micro-BO platform for a variety of interactive activities, sent the "Transformers 4" Beijing premiere tickets, the Nationwide Chang shadow tickets and different face value of the air-conditioning purchase cash coupons, Reaching millions of fans and countless consumers. And some of the activities of the participation in the way, or through the Transformers plot questions and answers, or write a film review, all point to the "4" film itself, the film box office sales undoubtedly have a direct help. Otis Air Conditioning "Change 4" online interactive activities poster Chinese elements escort the Austrian air conditioning efforts to help "Transformers 4" in a short period of time to dominate the Chinese film market, as far as the film itself is concerned, the film is in Beijing, Tianjin, Chongqing Wulong, Hong Kong four places, with Li Bingbing led by a number of Chinese actors in the film, and before the movie was released, Director Bay led the actors to Hong Kong, Shanghai and Beijing to hold a grand premiere ceremony. When China is no longer just a "spectator", and become a "participant", which is very much in line with the expectations of Chinese fans, go to the cinema to see "Change 4" to become a crowd of music. It can not be ignored that, since June 13, the domestic first-line home appliances brand Austrian air conditioning will work together "Transformers 4" opened the "Change 4" to attack Yue enjoy good ceremony "theme activities, combined more than 50 cities in thousands of cinemas, gift tickets for the precious premiere, tens of thousands of Chang Shadow tickets, as well as tens of millions of cash coupons, large-scale. Before the release of the film, the Austrian air conditioner also launched "Those years we have chased the Transformers" activities, in the micro-Bo platform led the nearly million "fans" of the recall frenzy, fully for the "Change 4" of the heat reflects a good view of the film atmosphere. It should be said that this is the "Transformers" chose the Chinese market. A large number of Chinese elements implanted into the film box office escort, the Austrian air conditioning more than its own hundreds of millions of consumers on the video selection has been actively guided. "Change to 4" or will impact the history of the highest box office to write the film review win the Howard Johnson air conditioning activities continued to upgrade June 27, with the "Change 4" in the global release, the Austrian air conditioning summer carnival activities to upgrade, on the same day in the official micro-blog, micro-letter synchronous line "See Change 4," write the film review thousand Yuan purchase cash coupons and so you take "activities." Write the film on the opportunity to get the face value thousand yuan of air conditioning purchase cash coupons, compared to the earlier activities, the amount of gift money to upgrade, and thousand Yuan purchase cash coupons in the air-conditioning industry is not uncommon, which shows the sincerity of the Austrian air conditioning. In addition, the Austrian air conditioning for the vast number of "fans" prepared a collection version of the Transformers model, Optimus Prime, Bumblebee, etc.The cool-Hyun model is being sent out. Austrian air Conditioning Midsummer Carnival micro-letter activities of the second wave of industry analysis, the Chinese film market has developed into one of the most dynamic markets in the world, and Hollywood films are also selling olive branches to Chinese companies, and more and more Chinese brands are cooperating with Hollywood through implantation, sponsorship and so on, cleverly spreading in the context of globalization. The Chinese brand, which is represented by the Ox air conditioner, is taking Hollywood film as its carrier to penetrate into the global entertainment culture, and to show its brand glamour to fans and consumers all over the world.