Our 5 most common myths

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One of the myths: Rampant keyword problem analysis:

When it comes to optimizing the homepage, hate doesn't cover all the possible keywords. We can often see a web site with a large number of keywords piled into the homepage title. The designers of these websites obviously want to optimize all the keywords in the homepage. I'm afraid they don't know. For example, suppose a Web site has more than 12 keywords in the title tag of its homepage. Let's see what the results are-most often, none of these 12 keywords can get a higher ranking in search results. Why not? The reason is simple, because no one keyword can meet the high ranking required keyword density or repetition times. Especially for those more popular keywords, to be in the fierce competition to get a better ranking, often on the keyword density (repeat frequency) has higher requirements. Web designers who simply list a large number of keywords in order to improve their rankings will only make things worse. From the point of view of search engine optimization, the key words are few and far less effective.

Solution:

The optimization of the home page should be limited to up to three key keywords. If your keywords are too hot, you can only optimize them around one or two keywords to improve your competitiveness. The home page, title, and meta tags should be optimized around the top three most important keywords. Like Abakus Company's website homepage (index page), is around ' Internet Marketing ', ' Web promotion ' and ' search engine optimization ' These three keywords/phrases optimize, received very good effect.

Summary：

The home page should be optimized around the three most important (and most appropriate) keywords, and remember that the best keywords are not more than 3. If the keywords are in a very hot area, you can only optimize around one or two keywords. But if your business does fall into the category of "targeting opportunities," then you can choose not to have more than 4 to 5 keywords to optimize. Make sure that your page title is no more than 7 words (between 30 and 40 letters). In the body of the Web page should be guaranteed to repeat at least three times the keyword. Don't forget that each page is a potential "bridge page" for search engines. So for other keywords you can completely in other pages to do the corresponding optimization, do not squeeze to the homepage to optimize, because that will not achieve the desired effect.

Myth Two: Simple replication problem analysis for content in header (header) field:

This is the site design due to the natural inertia of people and the most likely problems. The most common is when a web designer in Dreamweaver or whatever use "save" to create a new content of the page, it is often easy to ignore the new page copied over the old header field. I think we have seen this site, but also a lot. The titles and meta tags (meta tag) of each page in these sites are exactly the same, with only a different content visible to the naked eye. And if you look at it a little bit, you'll find a lot of these sites. The page titles for each page are meaningless content such as "my site. com". It is a pity that the title is wasted. Search engine industry leader Google has always been particularly concerned about the keywords appearing in the title tag. And in fact, for a Web site, it's impossible to have the same content and theme for each page. So it can be optimized according to different keywords, to improve the ranking of search results in well-known search engines. Solution:

When designing a website, it is best to follow a design style. I usually first use the template to do the Web content, but in the end must be sure that each page content and background code have done the corresponding optimization. So on my entire site, you won't find a page with the same title tag, and each page has a different description tag. Keep this in mind: each page of a site is a Stop page (Entry page: Also called the bridge), so each page should strive for the best optimization.

Summary：

In the internal pages of the site, avoid duplicate title tags and description of the page, pay attention to each page and make overall optimization. Also, do not ignore the optimization of labels in the field.

Myth Three: Unnecessary frame structure (framesets) problem analysis:

Framework (frame) structure of the site design in the overall and site maintenance has a comparative advantage, but this design is not necessarily necessary for web designers. And because few web designers know how to do the right thing to optimize a frame-structured web page, the rankings are generally quite low. To verify my point of view, you just use the phrase "browser does not support frames" in Google, and look at the results of the search. We can find Lius search results. To be honest, this Lius site using frame has to do the right search engine optimization. Their current optimization is really bad. Such sites are rarely ranked among the top 10 in any search engine. However, if you have only one sentence in the noframe tag: "Your browser does not support frames/browser does not support frames" it would be a good idea if you want someone else to find you on the search engine.

Solution:

You can think of the noframe tag as the homepage of an ordinary text content. The optimization is similar to a regular web page, but it is important to include a link to your frame page in your domain.

In addition, if an internal page positioned in a frame structure is invoked by the user to a separate window to open, the frame structure loses its navigational advantage. This clearly contradicts the original intent of the framework design. To allow users to view your pages only through the entire frame, we can consider using JavaScript programs (scripts) to protect and control the frame. Just use the following statement instead of the HTML in the middle of the body can be, while the frameset.html point to your frameset file. Most browsers can support it.

In addition, the use of CSS layer positioning, Iframe (inline frame: Inline frame), or other methods can achieve the effect of the frame structure. But unless you have to use frame structure, we generally do not advocate this structure design. For more optimization of frame structure, see "The optimization techniques of frame-type Web pages".

Summary：

If you are not using a frame structure, be sure to optimize it correctly. Use the Noframe label correctly and include a link to the frame page in the field. Use JavaScript programs (scripts) to control and protect your frames page.

Myth Four: Pure image (SPLASH PAGE) and Flash style website design problem Analysis:

I've often seen websites like this, and they do contain a lot of text that is visible to our real visitors. But because these words are made into graphics rather than real text, so although the page is very pleasing to the eye, but for search engines, they are unable to read the image. So such a site will not get a good page level and the expected amount of traffic. Such problems occur mainly in adult sites and on websites that target the youth market. These sites believe that a large number of graphics can make the site more attractive, so as to effectively stimulate the desire to buy visitors. (such as online convenience store, game platform website, game software site, etc.) )

Of course, the worst thing to do is to have those Web sites that are pure flash or that use a lot of flash.

From the above, you can find that for search engines, whether in the Flash page or backstage HTML code, they do not get the plain text they want, naturally not interested in this page, how can expect a good page level? Most search engines do not support inline links in Flash. As far as I know, only Google (now Fast/alltheweb estimated to support it) has been able to read inline links in Flash images.

Solution:

For websites that use splash, use as many plain text as possible. In fact, now only need a little CSS font format knowledge, the same can make text and text linked to the page looks very good. You don't have to make graphics to add text, or at least not all of your pages are graphic text. Make sure the search engine is able to read something on your site. This also applies to flash Web pages, not everything must be made into flash, you can use a Flash object around a few ordinary text content, this will only be beneficial and harmless.

Summary：

Don't expect to get a higher ranking unless you can provide a large amount of external links to pages that do not provide or provide just a bit of plain text content. Graphics and common text are the best way to design. No text content is equal to no rankings, in fact, so simple.

MYTH: The Uncensored Keyword selection problem analysis:

Unfortunately, only a few web designers have been able to take pains to use any kind of keyword analysis tool software. Keyword analysis tool software is not many, and most of them (there are about 4 to 5) are free to users, such as Overture search engine for FREE keyword analysis tools. But there are a lot of web designers who think it's not necessary to use this tool because they think they know the content of the site. So no need to use those keyword analysis software to find the best keywords. That's a big mistake! Another extremely erroneous idea is that the search term is either too narrow or too obscure to be used by almost anyone. Or the opposite, the definition of the search term is too broad too competitive. Just imagine, for a new web site, only a limited number of external links, how can you expect it to be able to stand out from millions of of search results? Both are the most common bugs that affect your optimization of the page and the outside of the page. For example, for external links on your Web page, if you're using a link text that contains the wrong keywords, all your hard work is just doing nothing. The optimization of keywords with very low search frequency can only get very few traffic. And if the choice is some of the most competitive keywords, to be in its millions of search results page occupy a place, no rich experience in optimization and high page level, then you can only hope that the search results of the "foreign" and sigh.

Solution:

Be careful not to use words as keywords, two to three word length phrases (we call them "key phrases") for the best. The balance of choosing the right key phrase is to ensure that the selected keyword is both competitive and reasonable in terms of the number of search results: To ensure that the keyword has a considerable number of search frequency, but also to ensure that it does not produce millions of search results page.