Overseas investors ' assessment is maturing and profitability is not difficult

Ye Shi

Only goods will be listed on the first day of the stock price plunged 15%, this is a large number of domestic riveting to the U.S. listing of the electric business enterprises is undoubtedly a bad news. Comments have suggested that this phenomenon shows that the cold wave of overseas capital markets to Chinese enterprises is still not over, and I think that this means that overseas investors ' assessment of Chinese enterprises is maturing and returning to rationality.

For a long time, China's electric dealers have been repeating a story: China has the world's largest consumer population, there are the most densely low-cost production of labor and rich goods, China's economy in the rapid development of China's e-commerce is still in the initial stage. Therefore, the prospect of China's e-commerce business is infinitely good, investors should pay for such a prospect.

However, an embarrassing reality is that at present all the well-known domestic manufacturers of enterprises, whether listed or not listed, not a profit. One side is fierce price competition is constantly squeezing profit space, on the other side is the rising costs of marketing and services, things cheaper, more and more expensive, more and more consumers to the service experience requirements, but also to constantly cope with a variety of professional layman's saliva war, really earn the money to sell cabbage, the heart of selling white powder.

To allow overseas investors to regain confidence in China's electricity industry, the problem can not be bypassed: How to Profit, when profit? Of course, you can say how Amazon, but in addition to such as Jingdong Mall has tens of billions of volume and in the absolute leading market share of the enterprise, other companies why people believe that you can become the next Amazon? Do you have the ability to manage the capital and the market, to ensure the healthy operation of the enterprise without being listed in 35 years, without being backdraft by capital?

Listing is the means of business development is not the goal, how far the enterprise can go, depends on its innovation and operational capabilities. Ali, Baidu, Tencent these troika has inspired countless Chinese internet entrepreneurs, but how many people really understand their products, technology, market and other aspects of the efforts made? Overseas investors ' favor to these enterprises is based on their market share and clear profitability, so the cold wave will not affect the people who can make their own fire.

Unlike many of the next Amazon's electric-business companies, some Amoy brand from a few people's team, tens of thousands of yuan of start-up funds, after several years to become a profitable company, which may be worth a lot of electricity businessmen reflect on the financing of burning money, the listing method is not suitable for every enterprise, not listed as the sole objective of the enterprise , to do business, you may find that the electricity business profit that little thing, in fact, is not so difficult.