Overseas taxi app Online promotion has lost the opportunity to enter China a little difficult

Silicon Valley Network news folk have a saying: "The stride is easy to pull the egg", recently, has http://www.aliyun.com/zixun/aggregation/31646.html "> media reports, said, American famous taxi software Uber is recruiting to enter the Chinese market. A moment to listen to this article my face countless black lines, facing so chaotic domestic online taxi market, Uber this is to make what?


　　


First Look at some recent developments in Uber:


　　


September 2012, uber the San Francisco business license.


　　


February 2013, enter the Singapore online car rental market.


　　


May 2013, the New York business license, after a lapse of six months to return to the market


　　


the same month, Uber received a third round of financing, the company currently valued 1 billion U.S. dollars


　　


It is not hard to see that Uber has been busy "expanding" in the recent year and hopes to enter China is part of its plan to break into Asia. But from the dynamics above, it's not hard to find that Uber spent a lot of time in recent years communicating with the government, according to foreign media earlier reported that in its dozens of U.S. and European cities in the United States and Europe, Uber still face from the taxi industry lawsuits, and in such cases, the second to the Chinese market, whether the pace of a bit big? For Uber in China, I personally, not optimistic. The reason is not only too long on its front, but it is difficult to adapt to China's online taxi eco-circle.


　　


1, Payment mode is not easy to accept


　　


recently, the author tried to register Uber, although the current domestic can not be used normally, but also can be a glimpse of one or two. In the registration process, Uber requires users to fill out credit card accounts, and this behavior is mainly for faster completion of the payment process after the taxi transaction.


　　


Uber pay model and domestic online taxi software, compared to the domestic no charge and only in cash alone and taxi driver transactions, the Uber in all business settlement need credit card. In this connection, there are several issues:


　　


first, the network is the problem. After Uber will send you to your destination, you and the driver need to pay online. The driver needs to confirm the deduction on his mobile device, and you need to confirm the behavior. And in this process requires a smooth Internet experience. This is feared that some operators are still very difficult to do.


　　


second, most taxi drivers find it difficult to accept the "invisible cash" payment process, as an example of the Beijing public card can pay taxi fares, on the one hand, taxi drivers are tired of the super long flow, on the other hand, most of the drivers reflect, or see cash, do not encourage passengers to "swipe by car.


　　


again, according to foreign media reports, Uber this function in its online taxi business can facilitate the implementation of the act of tipping, and for domestic users, there is no such consumption habits.


　　


2, offline promotion has lost the opportunity


　　


for the current domestic online taxi melee situation, most of the software is under the crazy line to promote. On the one hand, to attract drivers to join, on the other hand, through various channels to the passengers publicity. Send phone calls, send gifts, and even send tablets. It can be said that the promotion method is quite "extensive".


　　


on the contrary, for Uber, the choice of drivers is relatively strict. Want to join the Uber driver team, must first sign with Uber, and this process is tantamount to Uber to promote the offline promotion of difficulty.


　　


on the other hand, Uber in North America in the previous promotion, the iphone cell phone has been issued free of charge to the cab, and the cab does not have to pay any fees. This overweight promotion model, once in the domestic launch will give Uber capital chain to bring enormous pressure.


　　


at the same time, more importantly, online taxi this market has been rising for nearly a year, at this time, domestic families have their own base, and Uber at this time to enter the market seems not easy.


　　


3, the government is not easy to contact?


　　


Uber has touched rebuff on government issues in the previous promotion. And the Uber in the subsequent expansion of the road, every city will first contact with the local government, and discuss whether there is room for cooperation and then formally enter the city.


　　


compared to domestic online taxi software like chicken, Uber the practice of relative occupation. But in the face of the domestic city of public management agencies, or unavoidably for Uber pinch Khan. On the one hand, the previous Uber experience of litigation and industry associations and various types of spontaneous formation of the dispute between the Committee. For the domestic regulatory system, Uber directly need to face the "government" agencies. and whether domestic institutions can allow foreign products to enter the field of public transport still has a big question mark.


　　


of course, Uber currently hanging out of the position of only the Chinese district manager, community manager, salesman three. Its specific strategy is yet to be judged, in this regard, the author believes that Uber into China in fact can first enter its previous successful foreign "black car" business, that is, online booking rental business, once as a breakthrough in the Chinese car rental market, once the opportunity to mature, adapt to the domestic ecological into the taxi business also may be.


　　


Finally, in fact, the field of online taxi is one of the most typical cases of mobile internet impact on traditional industries. Perhaps a lot of experience, also deserve many O2O practitioner's reference.


　　


original title foreign taxi app to China is a bit difficult to promote has lost the opportunity