Overseas warehouses: New normal for cross-border electric dealers released by ebay

"Billion Power network News" ebay yesterday released the "Overseas Warehouse: The new normal state of Cross-border electricity" report. According to the report, in the fourth quarter of 2014, the total sales of ebay's Greater China sellers through their overseas positions were 199% higher than that of 145%,ebay sellers in mainland China over the same period in 2012. ebay Overseas warehouse According to the billion power network, as of the fourth quarter of 2014, in the annual sales of more than 100,000 U.S. dollars in large sellers of ebay Greater China, One-third began to use overseas positions. Among them, 45.5% of the big sellers overseas warehouse sales of goods than half of their total sales, 34.5% of the sellers more than 80% of the sales are from overseas warehouse goods. Through the overseas warehouse to achieve the fastest growth in sales of three categories of goods for the electronic category, auto parts, home gardening category. In the Greater China region, sellers of overseas warehouses are mainly concentrated in four countries in the United States, UK, Germany and Australia. "The essence of overseas warehouses is to localize cross-border trade and enhance the consumer shopping experience, thereby enhancing the local competitiveness of cross-border sellers in the export destination market." ebay is actively working with third party partners to help them tailor a breakthrough logistics solution for Chinese sellers with overseas positions. "said Zhang Kang, senior director of logistics at ebay Asia Pacific. Ebay said that through the use of overseas warehouses, greater China will be a significant increase in the competitiveness of sellers, but also help promote the industry from a price war into a benign service competition. First, overseas warehouses help to increase the profit margin of a single item. ebay data shows that the average price of a commodity stored in an overseas warehouse is 30% higher than that of a direct-mail equivalent. Second, a stable supply chain can help increase sales of goods. In the same type of commodity, the sales volume of goods shipped from overseas warehouses is on average 3.4 times times that of goods sold directly from mainland China; third, the centralized transportation model of overseas warehouses has broken through the restrictions of commodity weight, volume and price, which helps to enlarge the sales category; The centralized shipping method of overseas warehouses has significantly reduced the average freight cost of a single item, especially when the weight of the goods exceeds 400 grams. This effectively reduces the cost of logistics management; Five, stable sales, more and better buyer feedback will enhance the seller's account performance. ebay data show that the use of overseas warehouses can improve the seller's logistics rating by 30%. In addition, in order to maximize the advantages of overseas warehouses, ebay will play its platform advantage by leveraging large data technology to provide market and product analysis for greater China sellers, achieve selected categories and accurately forecast replenishment cycles, and more accurately anticipate the needs of overseas consumers, thereby effectively reducing sellers ' risk in inventory and supply chain management, Optimize liquidity utilization.