Own top-level domain will be opened to the enterprise at the end of application

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At just the end of ICANN's Bruces conference, the new top-level domain name, the Applicant's Handbook 4th edition, was promulgated (DAG4). A more detailed and reasonable solution has been made in the newly released DAG4 version of the controversial issues of process feasibility, trademark protection, and malicious use that have prevailed in previous versions of DAG. "This is the last draft of the new top-level domain open application," China million said, opening the application.

Or will open the application early next year

For this Congress, the industry generally believe that the new top-level domain will be announced open application time, so attracted the world's many domain name registration agencies, brand enterprises and the intention to apply for enterprises (such as canon) nearly 2000 people attend the meeting, become ICANN's history of the largest number of participants in the Conference. China million is the only Chinese domain registrar to attend ICANN's new top-level domain name conference.

As expected, "all participants have received a preliminary clear opening of the application time," China million Network told reporters, ICANN vice president Kurt Pritz at the meeting revealed that the new Applicant Handbook will be completed in July this year public discussion, the formal "Applicant Handbook" will be formally promulgated by the hope of today in December, The time to open the new top-level domain in this timetable is 2011 years in March or April.

Preliminary estimates show that hundreds of applicants will submit new top-level domain applications to ICANN, the first and most disruptive revolution since the advent of the Internet.

Brand management under the new top-level domain name era

Since Canon (Cannon) officially announced its application earlier this year. Cannon "As the brand's top-level domain name, the new top-level domain name on the brand of the importance of the enterprise has become the focus of the discussion."

This conference, ICANN invited canon such enterprises to organize a special "brand new top-level domain name management" Meeting, attended the meeting, Nestle, the BBC and other well-known brands of corporate representatives.

At the meeting, as a champion of the new top-level domain open application of the brand enterprises, they believe that the new top-level domain will significantly enhance the credibility of the brand, in the Internet era, if you have their own brand suffix of the top-level domain name, the quality of the brand will be greatly improved. Name.cannon, Country.cannon will likely replace. com,. NET as the suffix of the enterprise. "Users can more directly understand the brand, to enhance the efficiency of brand communication, reduce the public dependence on the search engine," the discussion said, which is of great benefit to marketing and brand promotion.

Of course, there are representatives of the new top-level domain after the brand management expressed concern, because there is no domain name industry experience, brand suffix application, management and day-to-day maintenance of the enterprise is a new topic, there are many uncertain risks. In fact, the most effective solution to this concern is the brand enterprises to find local professional domain name enterprises, as the new top-level domain partners, for applications and future management to provide effective protection.

Regardless of the support or worry, the new top-level domain name is coming is an indisputable fact, for those who want to apply the corporate brand to the top-level domain name of the enterprise, million network advised them to consider a good application down, how to carry out the operation and promotion, have Domain Name service experience registrars will participate in the Enterprise brand new top-level domain management services, Make up the Enterprise Domain name management experience is insufficient.