Ox slogan all Nets collection and the climax of social marketing

Recently, the Austrian air conditioning "profusely slogan collection activities" To complete the finale. In spite of the September many network hot events "encircle", the Austrian Air conditioning "profusely slogan network solicitation" Activities or a sudden rise, just a few days, that is, a large range of detonated network, tens of thousands of netizens competing to participate, brainstorming for "Austrian air conditioning slogan" advice, The formation of a highly diffuse and participatory network hotspot events. (Figure: Ox air conditioner profusely slogan solicitation activity) "This benefits from the powerful socialization marketing capabilities of the Austrian air conditioner. "said one industry person. In this "Austrian air conditioning slogan network solicitation" activities, ox fully used the social marketing "event marketing" and "Word-of-mouth marketing" way, with the most active Sina Weibo microblogging for social media communication platform, innovative planning for spontaneous participation in the "profusely" hot topic. During the activity, the Netizen can publish "one word slogan" to the future Austrian air conditioner in the Activity page, and @ Three friends and relatives, a key forwarding share. This social marketing method of Word-of-mouth marketing has effectively promoted the netizens to engage their friends and relatives to participate in the activities, and has greatly carried out network drainage for the activities. (Picture: Ox air conditioner profusely slogan solicit microblogging activity) then, along with "the Austrian air conditioner slogan Network Solicitation" topic continuous fermentation, some million fan-level micro-broad follow-up topic, "Opinion leader" and "celebrity" full release, "The Austrian air conditioner profusely slogan collection" Topic further spread and spread, and form the whole network for "the new slogan air conditioning" Ideas of the hot situation. From the beginning of the event to the end of the event, a few days, a total of 363,000 people concerned about participation. From the Austrian air conditioning Sina Weibo official platform activity page can be seen, in tens of thousands of of users of the construction of suggestions, some of which have some degree of precision concentration of the Austrian brand connotation or product characteristics of the "netizen wisdom." For example, the depth of the Austrian air conditioning intelligent and things networking gene "smart" core ' air-conditioning, smart new life ' and so on ... Air-conditioning slogan "Advice, forming a very rich diffusion and participation in the network hotspot events.