Pancakes Aunt Small O2O strategy see how marketing beautiful Forward

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Saw an article, "The O2O revelation of a pancake aunt," see this article has always felt very interesting, there are pen to write a feeling, a good story, whether the original or now the author wrote, are there is a certain value, after all, to express their views, can be temporarily released, small O2O, So let's take a look at this little story.

The original story: "A few days ago back to his alma mater." Chatting with an aunt who sells pancakes at the school stall. Fast to the mouth of the rice, her mobile phone QQ rang non-stop. She set up a QQ group, but also in class students are in the group message to her orders. Then she recorded the Q name and a few good in advance with a note stuffed labels, so that students pay directly after class to take the goods. She said that this method has been used for five or six years, the effect is very good said.

A pancake aunt has such a clever use of the internet thinking, can not help but let us think of this mode of promotion, who let this line and line under the combination, this is not typical O2O well, but if you just smiled from the words, then this story is not much gold, here, I also want to jiehuaxianfo, say, This story to their own feelings, and the original, perhaps more rough writing, but expensive in the real, your own point of view.

1) online and offline way: Pancakes Aunt is through QQ Group to collect online information, and then directly under the service, finally reached a deal, get through the way is very simple, that is, QQ, a free chat tool, use QQ to collect user's demand information, and then online to meet, is this truth. However, if we expand our thinking, besides QQ, do we have other tools to use? For example, micro-letters, such as micro-blogging, is this a way?

Remember the author is concerned about a customer name called "Mikamika cake", it is a bakery in Beijing, but contact with customers can also be done online, in particular, they accept micro-blog reservations, such as the release of the bulletin called "Micro-Bo book (Letters order), micro-Bo scheduled to enjoy 95 percent discount." "Isn't this a way to combine online and offline?" I believe that as long as there is communication, these online access to demand, and then online practice must be a very good trend and road.

And as mentioned above, QQ group is a good way, however, it is also a certain limitation, the QQ group is generally the old customers, if you want to develop new customers, with other online Word-of-mouth marketing will be more favorable, and usually through direct letters informed, in certain will be more effective, and, worse, On Taobao to open a shop to buy their own local services, these have you tried it? If Aunt Pancakes in Alipay open a collection, and then just remember the user's account, with the account to pick up the goods, this is not a very good model?

O2O itself, is to connect the Internet and offline, clever use of the Internet Information platform to collect the needs of users in order to create their own more powerful word-of-mouth, personal favorite now micro-letter, after all, mobile Internet, the vast number of users of micro-letter, has occupied half, there is a micro-letter public number And then write about local demand, which is certainly the simplest and most powerful marketing model.

2 The industry is critical, a subdivision, a market: In the original text, this point, the author is very sympathetic, after all, the breakdown of the industry in the current Internet has become more and more important, now China's netizens so much, has basically reached, a site casually on the situation, So some big industries also more and more competition, so, if possible, in a certain subdivision, there is a three-acre of your land?

The aunt to buy pancakes to do their own business, to do their own small industry, if the truth, it is fun, earn some money, after all, Kaoshanchishan, Mishing, leaning on the school, then I will sell pancakes. Next to the huge market, just choose a small project such as pancakes, if it is you, what would you choose? You would choose to open a restaurant nearby, open a big supermarket, open a fruit shop, and so on, but when the market has been filled with these needs, how do you need your differentiation breakthrough? Sometimes do this is not as good as selling pancakes, at least the resources are there, the user group is some, marketing is also some, promotion is some, in a small market to do, but also a manifestation of ability.

In fact, in our internet, too many people want to do those big projects, many times, all say, give me how much money, I can give you what what, in fact, if you say so, you might as well do some small things, and then have a harvest, then do the next step, after all, a subdivision may be an opportunity.

Very simple two points, may not have the original text so 4,5,6, but, these two points say what I want to say now, that is to do subdivision, and then not limited to a certain kind of promotion, this is the marketing of some small thinking, txt ebook free download complete http://www.55660.com /, small subdivision small harvest.