Pass the target by the Cottage online license to rich a woman more married agents have the misery of words

Chun, a low-key target software founder, has recently been unusually high-profile.　　In order to publicize the new online games "Fight God", he recently in the Tencent, Sina Weibo launched marketing interaction, and put the words to consider let this new product "not disgusting people." However, the target partner Guangyu game may be "disgusting" or even furious. According to industry insiders said, "Fighting God" is the Guangyu game operation "Heroes 3" cottage version.　　Interestingly, "Heroes 3" is the target software at the end of 2009 to million yuan agent authorized to the Guangyu game of a flagship product. By simply modifying the art and product name and other means, their own cloning of their own online products, even at the expense of partners.　　The target has repeatedly taken a similar approach over the past few years, causing frequent criticism from the industry.　　Analysts point out that this phenomenon not only exposes the impetuous mentality of China's online gaming industry, but also means that the target software, the creation of the 20-year old game enterprise, may be in the final sprint listing, regardless of the commercial principle of "gambling life a bo." Secret target: Less than 2 million of the operating monthly income by the cottage authorized to get rich Beijing target software was created in 1995 by Chun in the era of stand-alone games. But in the era of online games is difficult, income meager.　　The company has embarked on a "unique" path to riches after missing multiple listings. According to a number of industry sources, the target software is now the main source of revenue for product licensing, its own operating income bleak.　　Due to the long running products, the subsequent version of the Force, staff turnover and other reasons, the target software all products add up to the peak online less than 10,000 people, monthly income of less than 2 million.　　However, the target software has found another way to make money: by a slight modification of a single product, many times authorized to many domestic enterprises, a woman married to polygamy, rely on a generous grant to maintain survival. In the past few years, the target software in addition to "Heroes 3", "MKZ" agent out, most of the other income by the "cottage" under the old products.　　Its specific approach is: an old product "change the skin for the name" and sold to other operators, to earn licensing fees and operations into gold. For example, "Heroes" series, the target software at least six times, if combined with "the Qin Dynasty", "Ao Three Kingdoms", "Tiandi ol" and other products, the total number of Shanzhai.　　"According to a person in Changzhou, Jiangsu and the target of cooperation, the agency targeted a" cottage "products less than hundreds of thousands of, more than millions of, only agent gold, the revenue of the target software is quite considerable. In addition to the last agent gold, "shanzhai" product operation is divided into a larger income.　　Because of poor target operation, operators of "shanzhai" products often perform better than their own operations, for example, "Heroes 2" of a "cottage" products, its online number is the target operation "authentic version" of five to six times times, a single monthly income of up to 5 million, the monthly target of the amount of money far more than "Heroes 2" their own income. Target software is also known as the "Chinese online games Shanzhai" one of the sources. However, due to the lack of legal definition and sanction of "one woman marrying more", many operatorsWith one eye closed, the target software, despite its poor reputation in the agency, is very lucrative. New mode: The partner of the user as the target software into the bad news many operators to introduce the target "cottage" products, but also to earn more than the goal of their own operations have been successful. This imbalance also raises concerns within the target software.　　According to insiders, in the past two years, the target software "brewing" a more than licensing fees and operations into a better new model, that is, the other users to their own. Said the anonymity of the people said, the target software has been trying through malicious not to the operator "cottage" new version of the way, causing the other users to lose their platform.　　And partners are often powerless to fight back, only to swallow the bitter fruit. "There are many ways to get the other user to lose. The most typical is the following: Drag the new version does not give each other or extra money, the problem does not solve, malicious propaganda, in short, so that the other user dissatisfaction.　　"The person said. A target partner investor said, "online gaming is a huge project, and if the developers want to let the operators go wrong, it is a simple matter." Many times we can only give in. He revealed that target cooperation operators are always looking forward to get the new version, but the price of the new version is often very high, one is to the target, promised to increase the agent and the proportion of the requirements of the second is to meet the objectives of the business sector a king surnamed Wang's "personal requirements." "If not satisfied, the result is a more brutal loss of users." According to media reports, the target software almost offended all partners, it is difficult to have enterprises to cooperate harmoniously.　　Many operators were forced to terminate the contract in cooperation soon, the goal of "Tiandi ol" by the partners returned; "Heroes" series "Cottage" product life cycle rarely more than two years. Disputes over the target software have also been on the rise. From 2003 Mud Pond began, the target software and the public, TOM, Zho Zhi ERA and many other online games operators enemies. A number of operators, including the joint public, were targeted by software counterclaims.　　The target has been dubbed "the prosecution professional" by the industry. Reporter investigation found that with the online games industry competition, the survival environment is deteriorating, the prosecution has gradually become a part of the game to profit-making enterprises an important means. This phenomenon should perhaps arouse the vigilance of industry practitioners.