Passers-by Newter sell strongly from channel to platform yet to be tested

Absrtact: In the middle of the year, OTA (online tourism E-commerce) also ushered in the annual promotional season. One side is Taobao travel 612, the same travel 616 one-day drive crazy to attack, the other side Ctrip, the cattle of the year in the promotion of the front stretch to almost cover the whole

In the middle of the year, OTA (online tourism E-commerce) also ushered in the annual promotional season. One side is Taobao travel 612, the same travel 616 one-day drive crazy to attack, the other side Ctrip, the cattle of the year in the promotion of the front stretch to almost cover the entire summer. Such numerous promotional activities are almost accompanied by OTA's growth and expansion, and recently, passers-by to holiday products to buy the main "special selling" channel on the line seems to have announced Ota's promotion and entered a new stage.

Passers-by Newter sell strongly from channel to platform yet to be tested

"[Beijing departs] Seoul 4th Self-Service tour (including transfer machine) 1999 Yuan", "[Chengdu departs] Chiangmai 5 nights 7th free travel 1672 yuan" ... This is the "special sale" channel that has just been online for several months to give users a snapping experience. Ultra-low prices, inventory emergency, immediately snapped up, every detail on this platform seems to be constantly challenging the user's consumption mentality. The challenge is to start with the most prominent slide position in the user's web site and the "sell new" on the site level channel.

Reporter noted that the Newter selling channel products in addition to the domestic and foreign with group tour, free line also includes cruise, self-driving and other theme products, special selling mode in the regular holiday products on the basis of the last single development of "Today's explosion", "pre-sale select" and other sections. Yang Yanfeng, deputy researcher of China Tourism Research Institute, said that the reason for the short-term Newter selling is to obtain greater attention, and with the help of Taobao "explosion", only the product will be the concept of the promotion of the model is not unrelated.

"Taobao explosion" is not profit or profit is very low, concentrated advantage to promote a model of a commodity, the way cattle will be transferred to come over, resulting in a tourism product recharge effect. Yang Yanfeng Further, in transit Newter selling channels, the end of the quantitative, most products from the online to the sale of 4 hours can be done, "inventory emergency" These have accelerated the user's order. In his view, in addition to cost-effective products, Newter selling mode of operation is very critical, "but from the channel development platform, but also need time to test." ”

It is worth mentioning that, the way Newter sold on the line, a number of controversial voices are also heard. Some people in the industry said that the way Newter sales of holiday products consumers will have adverse impact on consumer habits, such as too much attention to low-priced products, user loyalty is not high.