Pat NET business confused, do not know new pat positioning

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Billion Power network news" a few days ago, patted the net held a grand strategic conference, Liu, such as the Beijing East Executive platform. However, afterwards many businessmen but to billion power network in unison said: "Now confused, completely do not know the new Pat positioning is what, to do something." ”

Pat NET President 蒉 Ying Chun

At present, the most concerned about the business and the most confused two core questions: Why the new racket will be located in the shop to distinguish between B and C store, as well as the new Pat and the relationship between the Beijing-east pop.

It is reported that the strategic conference, Pat Net official pointed out to the merchant, although the settled merchant will be divided into B stores and C stores, but the two policies, display, backstage there is no difference, the business can rely on a license to apply for a B shop and C stores, the only difference is that B store will be charged deduction points.

A businessman said: "If the difference between B shop and C shop is only the former to charge the deduction point, then all the businesses to open C shop, do such a distinction is completely meaningless." But now we are all worried about whether the policy will change. ”

In view of this uncertainty, the majority of interested in the network to the brand to decide to open a B shop and C store card, and then watch the change. However, it also causes businesses to repeatedly shop on one platform and increase operating costs.

Many of the participating businesses are still in a confused state after listening to the policy. "Do not know Pat NET this is for what, is it to Taobao Fair and the cat start full competition?" But the PAT Web official did not give the rationale behind the strategy, and the future of B and C stores.

About Pat net future and Jing Dong Pop's relations, the official attitude is more evasive. The answers to all the businesses were vague and ambiguous. The only thing that can be confirmed is that the future through Jingdong search can be found from the racquet net products. So the Beijing-east pop platform will also inevitably and Pat NET to compete in the same field.

Almost the vast majority of businesses are puzzled by such apparent internal friction. If the merchant is assigned to these two platforms, then the products will be duplicated in the Beijing-East search. According to a businessman, some officials have responded to this problem and if they wish to avoid duplication of goods, a distinction can be made between the two-platform shops. "It makes me very silent, online shops show unlimited space, why not show all the goods to facilitate the selection of consumers?" two platforms for the same group this is "incest". ”

An industry personage thinks, the future Jing Dong pop and Pat Net future still cannot escape "merge" Destiny. "If the racket net future mismanagement, Jingdong will be the business to the Beijing-east pop platform, and then leave many personal sellers in the pat net half dead."

In addition to the confusion about the two core issues, most businesses also pointed out that the racquet network in the conference to imagine a lot of good future and goals, but did not communicate with the business how to achieve the goal. "We don't know the location of the new racket right now," he said. The attitude of the new racket is to always attack the competitor's short board, and as a guide to action. ”

It is reported that 蒉 Ying Chun in the Strategic Conference public address on the current platform for the sale of goods defects: "Rely excessively on the search flow of the center and the entrance, with the sales strong correlation, the merchant through sacrifices the profit and the disproportionate advertisement to exchange for the exposure; The merchant has no accumulation to own customer resources, difficult to interact with the user; bad currency expel good currency , the threshold of entry into the market is becoming more and more high; the platform to become an autocratic machine, policy changes, the business of the shop may be painstakingly modified by the rules, need to start again. "Everything seems to be alluding to Taobao.

In view of the current platform sales problems, the new Pat launched its own three major strategies: the service business from the flow of distribution, to the business sharing platform of users and data, sellers-oriented rules system construction. But businesses don't think these three points are the cornerstone of a better vision for the racquet network.

On the policy of "building a rule system for sellers", the racquet network emphasizes that the seller's point of view is to make rules and to ask the sellers for advice, not to change the rules casually, but to reach a consensus.

"From now on some of the situation can be seen Pat NET did not do this." B and C shop to distinguish between the policy has been discussed with the merchant? An old racket merchant said.

and "The service merchant starts from the flow distribution" This policy has been emphasizing pats the net flow resources rich and the low price. But businesses point out that operators more value the quality of traffic, if there is no transformation, and then cheap traffic is also worthless.

In addition, many businesses believe that Pat NET in the mobile end of the difficult access to high-quality resources and access, the official is only in the Gao for businesses. "Whether in hand Q or micro-letter, Jingdong will occupy the most advantageous position." Future Hand Q will open the shopping entrance, this entrance must face Jingdong, and pat net access to the two level. ”

It is reported that since March, Jingdong Group acquired Tencent's original Pat NET, and set it as an independent subsidiary into the Consumer-to-consumer after the start of the remake of the Racquet Network, which is the most important task is to redesign the beat network flow distribution system. 蒉 Ying Chun said that the new racquet net in 3-5 years will not be for the purpose of profit, but will be through a large number of packages and procurement resources, to give sellers flow and advertising subsidies to help sellers with lower costs to obtain users.