Personal case: Online industry combined to create industry forum

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I believe that friends see this topic will be a little puzzled, how can this effect be achieved? Below I will explain how to do the three unification with my personal experience. Today do not have to keep, must!

Introduction of my Forum

The Walnut Circle is an online exchange forum built on the basis of industry subdivision. Forum to establish the beginning of how to put the vast number of Vento walnut (if you do not understand this new thing, you can go to Baidu search, you can also go to my forum to see. Oh, the equivalent of a small ad bar. Play friends together, while creating a certain profit for us. Because the profit space of the plaything is very big. Based on such a starting point, we founded the existing only professional Vento Walnut Forum, which is equivalent to a friend to do a transaction, exchange, sharing platform.

Line under the various activities of the continuous

A successful forum, there must be a large number of activities to support. This is a lot of webmaster friends know the public secret. My forum is also unlikely to escape the only powerful method. I think this is one of the best ways to run a website or forum. Without a variety of activities, forum members can not get such benefits, there will be no transaction, do not produce a transaction will not have a profit. In this principle, our forum began to engage in a series of activities.

1, group buying activities

Because the toy has almost no same similar specifications of the product, so it is not possible with other products to a certain size of the product to buy. So we have done a flexible deal. The key is to put the price to the lowest of its kind, and then hit 70 percent on such a low price. For example, in the market to sell 10,001 pairs of white lion head Walnut, we put the price to 800, and then use 800 of the price of 70 percent. It is also mailed to the purchaser. At the same time achieve quality assurance within 15 days of unconditional return. This warranty time is one-fold longer than the average merchant. Our only request is to direct the payment to my forum public accounts.

In this way, the market on our business to scold, nuclear friends began to buy our forum products, a short period of time to sell nearly 80,000 yuan of goods. We earned less than 5000 dollars. Because at such a price, those businesses cannot buy similar products. Their purchase price is higher than the price we sell. The reason is very simple, we have something in hand, we can do to sell the money. The Merchant is not good, he must go to the farmer's hand to buy, but at such a price he cannot buy. Even if you buy it, there's no profit.

Whether it is online group buy (some members are too far away from the local, can not personally to buy locally, so the online group purchase after the group to host. or offline local group buys have achieved the expected effect, although our profit is not much, but through the event held, to the Forum brought a large number of customers and loyal members. This is what we desperately need.

2, seconds kill activity

In order to expand the sales of the forum, we have taken into account the new promotional practices-second kill. We have started this kind of activity after drawing lessons from the experience of the Big forum second kill activity. This activity is obviously somewhat unsuitable for Vento walnuts, but we classify the walnuts and specify in what time of the second a pair of walnuts. As a result, activities are relatively fair when held. Second kill products will be 10 to 20 yuan to sell prices. We do this not to sell walnuts, but to highlight the popularity of the forum. Through the second kill activity, for the forum gathered a lot of popularity, and further enhance the Walnut Circle Forum brand effect. Of course, such activities will be a loss to make a yell effect, but such activities indeed for the forum to create a good reputation.

Create new sales items and diversify profits

Like the American big "Transformers", there will be a variety of additional products being released at the same time as the movie is released. Forum has also begun such a programme of operation, although not compared with others, but the idea can be used for reference. Play friends bought Vento walnuts, how to maintain the play friends more concerned about the topic. From the Buy to the plate play to the brush and store. We have developed the relevant products and introduced the relevant product packages. Play friends to order the relevant suit according to individual demand.

In this way, we sell Vento Walnut This play of the products at the same time also launched its own unique products, profit space is also a little larger. But we still adhere to the forum to play friends (or members) of interest as the subject, to minimize their profits for the forum to create a better reputation.

Combined with local industry to achieve integration of production and marketing

These activities are based on the local characteristics of the industry-Vento walnut farming. Walnut is a national species, but Vento walnut planting at this stage is limited to Hebei province, Beijing, Shaanxi province, such as very few places. Most parts of the country are unsuitable for the cultivation of such products. In Hebei province, especially the production of Baoding Laishui County product quality outstanding distinctive. Although the network is now very developed, but after the network sales of Vento Walnut is still small. In the local, there are individual websites to do the business for some large farmers do the site, webmaster Friends know that such a station is impossible to visit. and our Walnut Circle Forum is very popular every day, it is because of this situation, in the Vento Walnut sales season within three months reached 300,000 of the volume. Such sales share, so that farmers see the effect of the network, see the strength of the forum. By talking to growers, some growers have opened ads on my forum. Increased revenue for the forum.

It's always uncomfortable to make a wedding dress for someone else. Our Walnut Circle Forum has also planted 3000来 tree Vento walnut trees locally, and has already had its own small product. This will slowly get rid of the shackles of existing farmers, selling their own products is very comfortable.

Walnut Circle Forum through more than a year of operation, is slowly to a subdivision of the industry leader Close, I believe in the near future, the Forum will become an integrated production and marketing of the industry forum.

I write the purpose of this article is to explain the current webmaster friends are often concerned about one thing-industry segmentation. Industry segmentation is not very difficult one thing, in the industry subdivision area, so there is real money to make money, see you do not do. Industry after the breakdown of the site traffic is not necessarily very large, highlighting the direction of a conversion rate can be. How many people come every day is not important, the important thing is trading volume.

(Note: Walnut Circle Forum currently three managers are playing the theoretical altar in their spare time, not the professional webmaster or administrator.) )

This article by Vento Walnut Professional Forum-Walnut Circle (www.hetaoquan.com) founder Zhang Qingchun original, reprint please keep. This content is personal operation forum experience, master please drift. No matter what you think, please leave the gate, the abusive person please far.