Personalized Shopping magazine based on social networking: Pickie

Online shopping is becoming an increasingly popular mode of consumption, but in addition to browsing the site, you can only rely on the mouth of friends and relatives to obtain merchandise information. A start-up company called Pickie is trying to solve the problem with social networks.

Pickie is a personalized shopping magazine based on social networking. Unlike traditional print magazines, the vast majority of Pickie's shopping leads are dynamically generated automatically based on the user's social network, which is now primarily Facebook. For example, if a user's Facebook friend is talking about Chanel 5th, Pickie will list the details of the product and provide online purchase links. This precise shopping navigation is obviously more efficient than aimless advertising bombing.

In addition, Pickie provides a "trend" (trending) feature that lists the most popular items in different categories. The Discovery (Discover) feature requires users to provide more personal information, and as a basis for "guessing" products that users might like. Of course, "editorial recommendation" is also essential, and this content is an important part of pickie income generation.

Pickie mainly through the collection of factory sponsorship fees to obtain income. If you want to make the goods in the Pickie ranking, you need to pay a fee. The attendant question is, how can Pickie avoid becoming an advertising gathering place, and then be spurned by users? The answer is that Pickie has a lot of work to do with UI design, using a similar layout to Pinterest with the big-time photo-site. Users will feel that they are not looking at ads, but a beautiful fashion magazine.

Pickie is collecting 1 million of dollars in seed money. It is said to have released an ipad version, but the gadget was not found in the App Store. Its website is still in beta, and users need to log in with their Facebook account and get an invitation to use their services.