Perspective 0 How to break the market deadlock

Xinhua Shanghai July 6 (reporter Ye Feng) Recently, some places of the new house, intermediary out of the cold, or even "0" phenomenon.　　The continued slump in transactions has become a major problem in some local real estate markets. This stalemate has been maintained for more than two months since the new round of regulation. At present, speculative investment demand has been temporarily curbed, but the long slump in turnover is not normal after all.　　The question is: How to break the deadlock?　　What does "0 cross" Refract? "May a single did not do, June only made a single lease, these two months can only take 1500 yuan basic salary." July 3, Shanghai Minhang Seven Bao plate a second-hand housing intermediary salesman depressed to tell reporters. He says the main job of the day is to call and "maintain customer relationships".　　His store volume fell about 70% year-on-year in June. The "0 pay" in the field of the primary room also appears everywhere. In Beijing, data from the local real estate transactions management Network show that there were 0 deals in 147 buildings in Beijing in early June. In Shanghai, the China Index Institute's monitoring of the city's 456 items sold in June showed that as many as 66 projects were zero for the month.　　In Shenzhen, many villas and other high-end housing has not sold a set of two consecutive months. Analysis of the China Index Institute shows that 0 of the real estate can be divided into several types: first, "do not worry about selling", this kind of real estate early deal better, high price operation; second, "Still Rising", real estate prices against the trend, some villas rose to reach 20%; third, "more expensive", the price is significantly higher than the surrounding property;　　Slowly sell ", that is, the sales situation has been poor items, five," there is not much ", that is, the end of the sale of items. "0" Behind, is the property market continues to slump. According to statistics from the China Index Research Institute, 29 of the 30 cities surveyed in May have fallen on a month-on-month scale, with half of the city turnover falling close to or over 50%.　　In June, most city turnover fell further on the basis of May. "Investment speculators are very sensitive to the market and they are returning very quickly." "Yong Qing Housing company general manager Chen told reporters," from April onwards, the company in Shanghai, more than 50 stores have hardly received a Wenzhou speculators. "0 pay" behind, is the buyer's continued wait and see.　　A recent survey of home buyers by the China Index Research Institute found that two quarters of those who intended to "step up buying" were only 8.3%, well below the 17.5% level in the first quarter, while those who "delayed buying" had 20.9%, 5.6 points higher than the first quarter. "0" seems to be a "tacit understanding" between developers and the market. When the deal was cold, the housing supply was also significantly lower.　　In Shanghai, for example, Shanghai "online real Estate" data show that June Shanghai launched only 512,500 square meters of new home, the chain down 46.3%, is the online real estate statistics in 5 years of the same period since the lowest level. A medium-sized Shanghai company in the suburbs now has a100,000 square meters of commercial and residential integrated projects. The head of the business told reporters: "We generally through the postponement of construction, postpone sales to ease the financial pressure brought about by unsalable market."　　He decided to postpone the project, which was originally listed at the end of next year. House prices "partial" I have not yet reached the market expectations of many cities in some parts of the city prices have fallen to a certain extent, but not "a fall".　　Even if the fall, but also more in the first quarter of this year on the basis of a small fall, compared with the end of last year's housing prices are still higher than a section, and the individual areas of house prices are not obvious loosening, or even the contrarian. For example, Shanghai Second-hand Housing Index Office report shows that June Shanghai second-hand Housing price index of 2,565 points, down 17 points from last month, the chain down 0.68%. This is the Shanghai second-hand Housing price index since March 2009 after a 15-month rise after the first retreat. In Changning ancient North, Putuo longevity, such as investment in the plate, June also emerged a number of "special sale" room, some of the house or even a decline of 15%-20%. Prices in the outer ring and diplomatic rings of Shanghai were relatively visible in June, with a fall of more than 1% per cent, but the average price of housing in the 9 central districts of the high-priced residential area was only 0.4%, with a small increase of 0.12% and 0.11% in Luwan and Jingan.　　Statistics published by the Beijing Bureau of Statistics show that May Beijing's housing sales price chain fell by only 0.1%. Chen said, now some discount prices before the price is mostly in mid-March about the highest point of the offer, even if the eight or nine discount, now the price is also from the market expectations gap.　　For example, Shanghai Songjiang, a "rose Jiuli" of the real estate, the current introduction of a group of "special Room", the average price of 12,000-13,000 yuan per square meter, compared to the previous average of 16,000 yuan has a certain decline, but still significantly higher than the end of the last 11,000 yuan sales prices. Why is there such a rise and fall, a cover-up or even a reduction in real ascension? Gu Wensheng, assistant general manager of Ka Wah (China) Investment Co., Ltd. the market is still in the downward process, has not reached the bottom, now push the new disk has a high risk, "if you reduce the price of 10% sales, but then someone may drop 15%, 20%, so the first sale of the business is very embarrassing." "Chen that the listed housing Enterprises quarterly, six months and so on shareholders of the surplus pressure, and therefore will selectively reduce sales," Generally speaking, the current housing capital flow is no problem, has not been forced to need a large range of price promotions.　　"When will the opening of the market open?" The findings of the China Index Institute also showed that in the two quarter of this year, the number of people who thought house prices would "rise slightly" was 11%, well below 34.1% in the first quarter, while the "small drop" of home buyers was 39.2%, well above the 19.8% per cent quarter.　　It can be seen that the new round of property control policy Implementation two months, the market's confidence in the regulation of new policies is increasing, the expectations of a reasonable correction of house prices are strengthening. How is itBreak the deadlock and activate the property market?　　Insiders analysis, the intrinsic factor is the developer's funds. Data show that the first quarter of the listed housing business activities Cash flow net amount of 41.858 billion yuan, is expected to two quarters after the developer funding gap will be enlarged.　　At present, the listing refinancing is almost stagnant, personal credit is also continued to tighten, if the housing sales area continues to fall, the developer's capital face and the pressure of price sales will be further increased. The external factor is the enforcement of the regulation policy. A head of the Policy Research Center of the Ministry of Housing Construction has said publicly that "the potential impact of the property market regulation is well prepared", so that the market further determined to regulate the determination. In addition, the person in charge also proposed, "to shorten the wait-and-see period, the local government should hurry to introduce regulation rules, increase on the house, hoarding and other irregularities, and increase the supply". Shanghai housing Security and Housing Authority of the relevant officials have also bluntly, "the current number of developers of the pricing strategy is problematic" "developers to adjust the mentality, recognize the trend, reasonable pricing." "Some people in the industry also believe that" the city "directly affect the" real estate "expectations, the current activation of the property market is to resolutely curb the rapid rise in land prices momentum, and" flour "price reasonable drop Drive" bread "price downward.