Phrase matching 2.0, accurate control of traffic, play the bidding

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The previous period of time Baidu search marketing to match the way to upgrade, mainly for the phrase matching upgrade, this phrase matching upgrade can be more accurate grasp the flow, that is, the understanding of this matching method can let us do in the advertising of the ability to do, so that more targeted strategy, More accurate targeting of different stages of the target audience group!

First of all, the phrase matching upgrade is mainly: phrase-precise inclusion, phrase-consent included, phrase-core contains. Then do the bidding friends should know that the phrase matching is so defined: completely contain keywords, keywords inserted in the middle of words, keyword before and after inserting words (collectively referred to as insert), the key words upside down, synonyms in these situations. Next we match the phrase before the upgrade to detail the 2.0 changes after the upgrade and how to deal with the upgrade.

① phrases-Precise inclusion:

The exact phrase contains, and the key words are inserted before and after the two cases, to English training as the key words, English training, English training summer class, which English training institutions good, this keyword can trigger our ads.

② phrase-synonymous inclusion

The phrase is synonymous with the same phrase that was not previously upgraded, then completely include, insert (before and after, the middle insert), upside down, synonyms can trigger the ads, or the English training of the word for example, English training, English training summer course, which English training institutions, English short-term training, Training English, English training, these words can trigger ads. (Tips: This article is Yaorui original Baidu Certification marketing consultant, Division from the "console network Marketing" expert Kun, want to communicate more about Baidu bid to promote friends, please login Yaorui (pinyin) point card mother or Baidu Liuzhing. Please retain this copyright information when reproduced. )

③ Phrase-core contains

The phrase core contains, Baidu gives the explanation is the core contains through the technical means, automatically analyzes the customer buys the keyword the redundant ingredient, removes these redundant components to make the key word meaning basically no escape, matches the netizen searches the word only to match removes the redundancy the core part. In other words, the phrase core contains the most matching method of phrase matching triggering dimension, and some people include the phrase core as "small wide", we take the word "Ford Fox makeover" as an example, the words that can be triggered will be the Ford Fox makeover, Ford Fox Makeover, and the Ford Fox makeover, Ford Fox. , Ford Fox refit as well as the White classic Ford Fox makeover, Fox refit, White Fox refit are all can trigger our ads, why the White classic Ford Fox makeover, Fox refitting such words will also trigger ads, we also mentioned the "core word" that So the phrase core contains the extension of the core word.

Through the above, this time should be very clear understanding of the advanced Phrase 2.0, we also know that from the precise inclusion of the flow is gradually increased, but on the other hand, we can better control our traffic, open better to meet the target audience ads, so targeted, In this way we can achieve the breadth of advertising, but also to improve the accuracy of our advertising.