Planning direction of hospital website construction

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At present, most of the hospital websites in China are using simple text and pictures of the hospital introduction, publicity, the effect is not very ideal. This paper expounds the planning and assumption of building a new type of hospital web site by taking "patient as the center and starting from reality" as the strategy.

With the rapid development of Internet in our country, the Internet has been accepted by more and more people and become an indispensable part of many people's life. According to the statistics of China Ministry of Information Industry, the number of Chinese netizens in June 2007 was 140 million.

Now, a series of national medical system reform measures have been promulgated, gradually put the hospital to market, hospitals in the new situation only through the fierce market competition can survive and development. As a result, many hospitals set about setting up websites to advertise to win patients and occupy more medical market share. At present, our hospital (Dongguan Donghua Hospital in Guangdong Province) is also starting to build a new hospital website.

1. The present situation of hospital website construction in our country

1.1 Site planning does not have a clear, long-term goal
The vast majority of hospitals are just people doing what they are doing, or just building a website as a trend or as a device. Some hospitals simply will be the site as a hospital instructions, such as hospital profile, hospital hardware, hospital software, human resources, scientific research and management introduction. This "hospital-centric" view of the site has not fully considered the site's target customer base (patients, non-patients and academic, business people's needs, the lack of sufficient appeal to netizens, the site's access rate is naturally not to go, the role of hospital website publicity is greatly compromised.

2. Planning and conceiving of building new hospital website

2.1 Establish the idea of "patient-centered" and "starting from the actual" website planning

Although the final day of the hospital construction site is to promote the hospital, but the practical experience tells us that the hospital as a social special service industry (for People's health services), only to provide people with good service is the best publicity for the hospital. After six years of development, our Institute from scratch, and today can become the vanguard of the national private hospitals, which, "patient-centric" quality service strategy played a decisive role.

Therefore, the hospital site, whether it is the design or content of the arrangement, we must from the patient's point of view planning, fully embodies the "patient first" purpose. Only if the patient thinks our website can provide the satisfactory service to them, the hospital website can be regarded as a successful hospital website, a successful propaganda window.

2.2 Construction Website Way

Virtual host, 150M space. This method is not only easy to maintain and manage, but also more economical and affordable, suitable for the current needs of the hospital.

2.3 ISP (Network service provider) selection

The main consideration is three aspects: (1) The partner must have the technical condition to realize the project function of this website, the hardware resources should be able to guarantee the website host has the high stability, the security and the fast speed (preferably obtains above 100M the networking Broadband);(2) company has the rich experience which produces the website Preferably has done with the hospital related website experience; (3) The company has a certain degree of visibility, to ensure that the site is built to be free online promotion, and enjoy better after-sales service for the site to further upgrade to prepare.
2.4 Special columns and functions of building new hospital website in our hospital

2.4.1 Medical Guide

In reality, we can often see many patients go to the hospital because of the direction and tired of rushing. For the convenience of the majority of patients to hospital, we not only to provide a plane on the site map, but also the existing three-dimensional panoramic display technology for simulation display hospital layout.

    patients on the site can be immersive to see the overall layout of the hospital, before visiting hospital can first find out the relevant departments of the specific location. Virtual three-dimensional map set up four entrances: emergency, outpatient, hospitalization and roaming, click on any of the top three items, will automatically play the corresponding three-dimensional virtual flow chart, so that netizens fully understand the process of our hospital visits. Click to roam, Internet users can be free in the hospital "roaming" to understand the overall layout of our hospital, but also can experience the comfort of my hospital, elegant medical environment. Therefore, this column helps to ensure the patient's first medical treatment, they can be familiar with the location of the destination, greatly saving the patient's time to visit, reduce the detention of the hospital population.