Platform is not "bad", the user does not love

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In the past few years, the forum, community, social products after several ups and downs, in the impact of micro-bo, users gradually abandoned the end of the Earth, mop, everyone, and micro-letter of the emergence of the micro-Bo faded a bit. In the pan-social platform market, and "interesting", "Stay Meng", "heavy taste" of the Non-mainstream "bad" culture, continued to attract young netizens, so that social platform has a very different cultural appearance. And this is the user does not abandon the real demand.

People are looking for a place to spit, everywhere there are slots, and everyone loves to spit. The stickiness of many platforms also comes as the fun of Spit and spoof. During this year's World Cup, almost every game was posted bar friends to play bad, spoof Luis Suarez's teeth, Ochoa eight claw fish possessed martial magic ... A large number of stars have not been spared, and even the post has suffered, a large number of false fans and real fans to spit out the World Cup every game, spit and happy.

The World Cup bar has released a Chichodovan post, every game has a number of slots, especially in Italy against Uruguay, Luis Suarez bites the incident is to detonate the entire paste. Stick Bar friends who can play bad, can not play happily, for example, there are more than 56% of the Bar Friends review, the United States lost the game because the German side of the attack even a fly can not fly up, not to mention the captain of the United States, more than 35% of the bar friends said, in order to promote the spirit of the game, William of Portugal Let Abreu's stalwart private place exposed to people all over the world; more than 47% of bar friends commented that the Belgian was sent off a member, the South Korean team can not win the only blame themselves, the referee can only help you here; more than 58% of the bar friends commented that Costa Rica penalty a kneeling, touched God, even 10 people, Can make history ...

Different from Sina Weibo opinion leader of the topic of guidance, NetEase and Tencent flagship information transmission and Sohu Video entertainment commentary, Baidu Bar "play bad World Cup" to maximize the mobilization of grassroots users of the participatory. Grassroots active participation led to stick "bad" culture continues to be overflowing, in fact, Weibo is widely reproduced in the popular World Cup spoof Atlas are mostly from the bar, paste has become the birthplace of the spitting information.

During the World Cup, Baidu Post Bar has maintained a very high user stickiness. "Bad" content has become the most attractive adhesive, which is not available on other platforms. To be born of interest is a powerful cohesive force in itself. When the "World Cup" became the interest of real fans all over the world, more false fans can still enjoy in the post bar to share, creating a root of the bad love, but also a good thing.

In fact, the World Cup of Spit is only a "bad" culture in miniature, when you talk every day of tyrants, cock silk, Gaofu, Bai Fumi, saying that people difficult not to dismantle, tired feel not love, how to abandon the treatment, I am staying, you have been imperceptibly in the culture has been the impact of paste, is the web of hot words of the incubation of the Holy Land, Most of the Internet hot words are from or hot in the bar.

Weibo relies on the popular events should potential survival, bar by the "bad" culture, micro-blog on the hand often in the bar to seek inspiration. Stick to the interests of the gathering ability directly affected 80, attracted a large number of lonely cock silk flocked to, so far 10 years still close to the past, 00 after the growth process, the same period of the Tianya, mop already in micro-bo, micro-letter of the turns of the impact of the gradual decline. Stick to the micro-blog, micro-credit and other social media waves of shocks for a reason, compared with the Tianya, mop, bar more flat, more thematic, all kinds of stars, film and television bar, the game is gathered a large number of lovers, bar friends of social relations more egalitarian, more cohesive, more viscous, So we can often see the controversy between the bar, and even the "pop" jihad.

The strong stickiness formed by the "bad" culture of the bar-spitting parody has injected a steady stream of energy into the social pattern of not only acquaintances but also strangers. Alexa data shows that the daily average of PV more than 3.2 billion, daily average IP over 400 million. Of course, there are a lot of problems to be solved, such as profitability and marketing value has not been fully recognized by the outside world. But in the Baidu this ship, the value of the post is no doubt ignored. Stick "bad" culture formation of stickiness, similar products no one can.

Wen/Wang Liyang

Focus on micro-credit: Technology does not vomit (Tucaokeji)