Play Big music sports World Cup marketing billion

2014 is called the "World Cup" year, not only because it is a feast for football fans around the world, for the global brand owners, is a good opportunity to enhance the brand. This much-watched World Cup feast will be opened on June 12, 2014 Fifa, and before that, the major brands have been ready, gearing up, opened the World Cup theme marketing war. Based on the increasingly perfect ecosystem and the previous user's successful experience in the whole process, Jeep joined hands to become the 2014 World Cup full screen breakthrough partners, named "World Cup early Bus", "Big talk World Cup" two homemade programs, jointly opened Brazil World Cup tour. In addition, Harbin Beer, Intel and other well-known brands at home and abroad have joined the music-view sports Brazil World Cup homemade matrix. At present, le see Sports World Cup marketing income has been over billion, in the smoke of the World Cup marketing competition stand out. The best self-made matrix association letter in the history of music and visual sports the latest release of a group of World Cup analysis of the crowd, which is divided into deep fans, Pan fans, onlookers fans and World Cup lottery players. Among them, the depth of fans accounted for only 15%, their long-term attention to sports and football events, in addition to the regular content, the technical and tactical analysis, data collection category of professional content needs are also obvious. The Pan fan group, which accounts for 20% of the total, regularly pays attention to sports information, focusing on World Cup events and related talk shows and interactive quizzes. It is worth noting that the World Cup crowd of onlookers fans accounted for up to 63%. They usually do not take the initiative to understand sports information, only during the World Cup by friends, colleagues affected by passive acceptance of information. Compared with professional competitions, entertainment, beauty, and other types of programs and activities are more attractive to them. The last category of special crowd is the World Cup lottery, the number of people, only accounted for 2%, but they need to be clear, during the tournament concerned about the water level of various large mouth information, understand the expert analysis before the game, the production of buying lottery and betting behavior. From the data analysis, the World Cup has evolved from professional sports events to the National entertainment feast, in other words, do not need professional knowledge to see the fun of the pan entertainment content, is the World Cup most of the audience's heart good. From this phenomenon, le vision fully integrated specialization + Entertainment Two dimensions of the operation of ideas, match "5 stars World Cup, 5 screen entertainment season" This theme, through 8:30 "World Cup early Bus", 12:30 "Dahua World Cup", 18:00 "Give Me Hep", 19:10 "Gold Cup yao Brazil", 19:30 "Yellow Jokes World Cup special program", 20:45 "winning Rio", the first 30 minutes before the "World Cup", 24 hours a day + who is the Dark Horse (21:30-23:30) "32 nights" and other 8-day program, for the entire people to build 24 hours of uninterrupted life. Based on the music-vision ecology, play to cross-border marketing June 6, a reference to the United States famous SXSW (South and southwest) music festival "Old boy de World Cup Carnival" event held in Beijing, Le Video will be sports, film and technology three sections across the boundary overlay. World Cup, the film "Old boy Dragon over the River", today's video, such as a number of new mobile app and other three elements of mastery, fermentation into a creative passion bursts of youth Carnival Carnival. The World Cup is the highlight of the carnival event. Small soccer pitches, samba girls, commemorative football, Italian band of the World Cup, 12 strong team wear exposure show, Huang Dong Lu, such as 8 sports star host family platform, the lap of the week's music as the Siege Lions and the program Ape Big Show muscle lines of large scale posters, strong and unrestrained Brazilian football amorous feelings. To let people experience the joys of football during the World Cup in Brazil, le-see sports Special launched a "Watch the ball", "music video" and "Today's video" Three app, the main "overall performance broadcast", "Hot Collection Push" and "personalized recommendation of the whole network" three major functions to meet hardcore fans, Literary fans and forced-lattice fans of the three groups of needs. And the film as an important part of the ecology of the music, the chopsticks brother's new "old boy Dragon over the river," the Divine Comedy "Small Apple" debut, the whole atmosphere to climax. July 10, the film will be issued by the video of the National Hospital line, the continuation of the four years ago, "old boy" micro-film nostalgic story. A successful carnival, not only needs the wonderful content, but also needs the support of many brand advertisers. As the World Cup guessing strategic partner, Jeep free light not only in the multi-terminal quiz page revealed, the title of sports-self-made program to achieve a "full-time Drive" of the Cross-border topic marketing, but also the new car into the scene, big play emotional marketing card. Whenever a well-known World Cup song sounded, Jeep free light of the car will be projected on the corresponding host country's flag pattern, the most direct will be the World Cup and Jeep together. In this ground activity, product display and brand exposure are not rare, it is commendable that the audience to the World Cup and even to the past time nostalgic feelings, projected to Jeep brand, the natural empathy of goodwill, with less effort. In the layout of eco-marketing, the World Cup has become a cross-border feast. As one media person has said, judging from the current motion of pleasure, the World Cup has been high in the hope that the World Cup as a testing ground for its ecosystem. And Jeep,intel, BMW, Pepsi, Harbin Beer, Nike and other dozens of advertisers to join and marketing income of hundreds of billions of results, has explained everything. The change of media environment, the value of eco-marketing in the 70 's, people listen to the World Cup by radio; in the 80 's, people saw the World Cup through television, and in the 90, people's viewing form finally shifted from traditional media to Internet. Interaction makes the distance between fans much closer. Today, video sites are the main battleground for fans watching the World Cup and its derivative programs. In Flesh's World Cup video marketing war, the music sees the rise is no accident, the whole industry chain of music view of vertical integration clothThe impact of eco-marketing on consumer pain point and eyeball effect of a deep understanding of grasp, as well as the unique five-screen resources to the advertising demand for the main brand of full satisfaction, step-by-step achievements in today's music vision. At the beginning of 2014, le saw "I am a Singer" the second season exclusive rights, open a new era of deep network linkage, more music as a result of nearly 200 million of advertising revenue; April, le4k Eco-release and Mercedes-Benz CLA "Wolf 4 Abuse" cross-border cooperation, so that the car and large screen Internet in the future is full of possibilities Carlsberg and its brand Leburg sports and music channels to achieve tens cooperation, online + offline all-round cooperation, open the new model of O2O cooperation. Music depending on the depth of cooperation with well-known brands at home and abroad, in Q1 to achieve 360 million of China's network advertising market revenue, from 2013 Q1 jumped to 12th place, the growth rate of 143.2%, more than NetEase, Phoenix and other established portal sites, become the fastest growing Internet companies. In cooperation with the major brands, the value of eco-marketing is increasingly apparent, the music as sports World Cup marketing broken billion, once again to prove that music in the industry's strong momentum of development. Brazil's World Cup, 32 strong teams through a war of life and death for the cup of God, outside, music, sports World Cup marketing broken billion into the first goal of music. The coming 32 nights, le will rely on the "five-Star World Cup/five-screen entertainment season" strategy to enlarge the World Cup homemade matrix energy, full time drive, full screen strength!