[Abstract] While the time spent playing games with mobile devices has been on the rise, traditional gaming devices have not been discarded. In fact, the length of the game between host and computer gamers has not diminished compared to a year ago.
Market research firm NPD Group recently released its latest report to explain the trends in the 2014 Global mobile gaming market. The report notes that within 2014 years, the average player spends more than 2 hours a day playing games on the phone, up 57% from 2012 data (1 hours and 23 minutes). In particular, NPD says the tablet computer is "becoming the protagonist of a mobile game story"-more willing to pay than other mobile platforms, and a relatively high average pay limit.
2014 player's hand tour use 2 hours and two years to grow about 57%
"In the free game mode of the general trend today, players are willing to spend more money to play mobile games, which promote the continued growth of mobile games." "said Liam Callahan, an industry analyst at NPD Group, Lim Karahan. "According to our report, the number of paid mobile players in 2014 reached twice times more than 2012 years." ”
In the report, NPD reported that players who played only mobile games accounted for about 20% of the total number of players. "While the time spent playing games with mobile devices has been rising, traditional gaming devices have not been discarded," he said. In fact, the length of the game between host and computer gamers has not diminished compared to a year ago. In other words, most mobile gamers play games on other platforms.
From a player's age perspective, NPD says children aged 2-12 and older use mobile phones primarily to play games, but adult players still pay more than children and young players. "This group (adults) also picks games for their children, so they are the target users of game developers and marketers. "said Callahan.
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