Playphone and telecom operators to build a third party ecosystem

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In Japan, the relationship between telecom operators and the mobile gaming industry is inextricably rooted, interdependent and never segmented, a model that has been accepted and successfully replicated in the US-led West, where Playphone has played an important role. Following Japan's success in the field of mobile social gaming, Playphone was the first to follow through and resolve to become a successful American version to the Western world. Playphone is pushing the mobile gaming industry in such a way that it makes it a viable alternative to traditional app stores. We firmly believe that American operators are aware of unprecedented business opportunities and their unparalleled status, are vigorously developing its core, Playphone Social gaming Network (PSGN) platform for the mobile gaming ecosystem. Based on this, the Playphone Social Gaming Network (PSGN) at the beginning of the start to provide a complete distribution solution, through a fully integrated network architecture to build mobile community, the game developers to provide a distribution platform to help them access users, achieve revenue goals. This is Playphone's more competitive root cause than other competitive solutions offered by other competitors-offering a more attractive overall solution. The survey shows that PSGN is the only Cross-platform mobile gaming community in the industry that is optimized for increasing the attractiveness and commercialization of the game.

Competition in the smartphone gaming arena is fierce. And American operators, like many other countries ' carriers, are "slow to move" and lose opportunities as they shift the functionality of mobile content to smartphones. But now they are aware of the seriousness of the problem and are starting to catch up. At present, Playphone's operator partners have taken decisive action on both online (On-deck) and offline (Off-deck) channels. As we all know, the main distribution channels for mobile games for various types of application stores, these applications are different, for the distribution of mobile games to promote the convenience. But can not be ignored, how to let the game developers to increase revenue, so that the whole ecological chain healthy development is the current industry needs to solve the problem. A good ecosystem should have a wealth of trading methods, because the software transactions directly determine the user experience, if you can easily pay, easy to trade both sides, will enhance the user experience and developer revenue. The "one-click" Direct Billing scheme, co-sponsored and implemented by Playphone and its carrier partners, makes the user experience far ahead of all other channels. We believe that, in this respect, carrier billing solutions are comparable to Apple in terms of convenience payments, while the black card, which is a big headache for developers, is ahead of Apple in false payments, raising overall revenue levels.

Real-time data analysis

Of course, in terms of distribution, in addition to simplifying the way of trading, we need to further address the other challenges faced by developers. For example, developers are not willing to work with the different distribution channels of the SDK integration, and if the carrier channel to facilitate billing also need to increase the operator integration step. To address this problem, Playphone has worked with operators to develop an easily integrated SDK that can be used by game developers for a variety of channels, including Apple, Google, Amazon, and operators.

Since the App store is still in its infancy in the whole field, it is far from mature. In the face of such issues as "plagiarism, cottage, brush list, black card flooding, low income, poor quality", game developers should consider the operator channel as a choice for distribution operations. By working with operators, developers can reduce overall risk and make their games stand out as fast as possible in the competition of thousands of games.

In fact, telecoms operators still occupy the screens of all Android phones and can run their own marketing plans at any time, even a fully closed app store like Apple can't completely bypass operators, after all, users will have to sign up to use the mobile phone business. This is also critical in enabling operators to have a significant and substantial impact on the distribution of most content in the market. Therefore, for developers, the most effective operator cooperation, the widest user coverage, can minimize the risk to the greatest extent to ensure the success of the game.

Stay calm and persevere.

"We have to provide developers with a large audience that is keen on gaming, as well as providing advanced tools to help them achieve their own release operations, and to implement and control every aspect of the integration process on demand." "This is the contribution playphone is making for the industry.

In fact, the main issue facing issuers is the same as the global developers: "What is the most effective way to achieve the business value of the game?" On this issue, Playphone said: "If we think of PSGN as a true democratic world and a cooperative platform for developers of big and small games, we must not only provide them with a large number of gamers who like games, but also provide advanced distribution operations tools to help them achieve their operational goals, Allows developers to control the game from the system integration to the business operations to customer service in the entire process of every link. After all, we face the partners and cooperation content is the developers and developers of intellectual property "――playphone want to provide developers with one-stop service, so that developers focus on game development, we work together, advantage sharing, the road to the consumer market will become more smooth."

New self-marketing system

Prior to the rise of smartphones, operators sold and released entertainment products to users through functional handsets, and they have been hugely successful in this regard. These days have passed, but they have not vanished from memory: "Operators have seen the impressive revenues from providing content products for functional handsets, and now they want to reproduce that revenue stream and recreate their past glories." So they are moving the content distribution business to smartphones and building new ecosystems to make a comeback. The new system will be based on technology, business model, distribution way of a strong stable platform to provide users with a super gaming experience and perfect customer service; The new system will focus on content, promote specific games, plan a truly effective distribution strategy, rather than playing the banner of ' countless games '; The new system will have and set up the game discovery mechanism, lets the user easily find suits own game; This may be a gradual process, but the operator will eventually succeed again in the smartphone market. Because they can't afford to lose. The