Pour some cold water on the "National top domain name to lift the Nuggets hot"

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Today, the author Baidu "National Top domain name set off the Nuggets hot", to find the relevant news 28, the content is basically similar, the most complete is Sina technology February 07, 2011 11:45 Signature "PEI" full text translation, now a summary of a few paragraphs:

Lead: The Internet edition of The New York Times wrote today that with the gradual depletion of the. com Domain name resources, many of the country's top domain names have become increasingly popular, and a new round of nuggets fever has been launched.

* The country's top domain name is respected: Because many countries ' top-level domain name at the same time or a wide range of cognitive words or symbols, so that it has a high commercial value, and the sale of such domain name activities have already been ... Now, the top-level domain names in countries such as me,. TV,. Co (Colombia) are gradually starting to expand worldwide.

* Two big reasons: one reason is the shortage of. com domain names. More than 90 million of the. com domain names have been used, and businesses responsible for selling such domains say that the remaining letters are few. Another reason is the opening of the domain Name System ... As long as it is not considered to be the exclusive domain name of Colombia,. Co is expected to soar. "said Josh Bourne, managing director of Fairwinds Partner, a US domain consulting firm.

* More ways to promote: Many companies register. Co and. Me domain names, just to prevent competitors from registering. Some companies are also using some novel methods to use the country's top-level domain name. Other countries ' top-level domain names have been used in similar ways, including. at (Austria),. CC (Cocos Is.) and. TM (Turkmenistan).

* There are still exceptions: but not all countries want to promote their country's top domain names globally. For example, France requires that the user of the FR domain name be located in France. "Some countries want to preserve the purity and limitations of their domain names, but most have abandoned this principle and are starting to seek additional revenue." Bourne said. Some of the companies responsible for selling the country's top-tier domains are trying to weaken their ties with domain-name countries and see this as an obstacle to international expansion, but domen. (http://tech.sina.com.cn/i/2011-02-07/11455158418.shtml)

The author traces the global domain name industry from 1999 onwards, at that time for "Zhongshan daily" article, by 2004 editor-in-chief published 640,000 words "China Domain name Economy (2002-2003 edition)", now "China Domain name Economy (2004-2010 edition)" 1.2 million words will also be published, Chinese New Year holiday 7 days to finish writing the last article "China's Domain name economics", the manuscript is basically completed. 12 years to witness the global domain name industry changes in the Chinese market, which is most interested in the value of domain name products change, which is also the most concerned about domain name investors.

Looking back at this article on the Internet version of the New York Times, there are several issues that deserve attention:

First, it's The New York Times web version of the article, not in the New York Times newspaper article, this kind of article often does not have to follow the "New York Times" newspaper review principle to audit, sometimes is a blog article ("The New York Times" Network version of the Chinese article is more pure Chinese writing, for the Chinese to see);

Secondly, from the above 28 articles of Baidu News transmission channels, time and article editor analysis, this is a typical enterprise product promotion soft advertising articles, is a PR pushing hands behind the operation;

Third, the global domain name category has 306 kinds, including: English category domain name (generic top-level domain, abbreviation for gtld) "has approved 22 kinds (. Post has not been enabled), Country geographic domain name (Country Code top level Domains, abbreviated as ccTLD) a total of 251, Internationalized Domain name (internationalized Domain name System, abbreviated to IDNs) by the end of January this year, has received 22 countries (regions) a total of 33 international domain names.

Four, the world has been applied for registration of the 273 English domain names (gtld plus ccTLD) has about 220 million, of which. com accounted for the 41%,.de accounted for 7%, plus. net,.org,.uk,.cn,.info,.biz 8 domain registrations accounted for this 2.2 Billion Total 70%. In other words, the remaining 265 domain names account for only 30%, or about 66 million, with an average of 230,000 registrations per domain.

Five, the English domain name constitutes common sense tells us: English domain name is by 26 letters (A-Z,A-Z, the capitalization equivalent), 10 digits (0-9), the connector (-) composition, everybody calculates this kind of combination may under each domain name constitute how many "short domain name", "Good domain name"? And the world currently registered 220 million or so domain name, only less than 30% built a website, the others are not enabled, and a considerable part of the "investors" Hand "fry", waiting for the "willing to take the bait." Among them, Chinese investors in the hands of purely domain name as a product investment and register the number of domain names, has reached more than 11 million this crazy number.

Finally, I provide the Internet name and digital address distribution Agency (ICANN) has hired 4 industry economists to write the new category of top-level domain name (gTLD) The consultancy report concluded that, even if the biz business has been in surplus for so many years, it is recommended that ICANN carefully postpone the launch of the new category of top-level domain name expansion plans. This is the world domain name industry Status quo.

Hope that the above data, for purely take the domain name as product investors have a more objective reference indicators.

Shenyang Weibo: Http://t.sina.com.cn/sz1961sy

February 8, 2011, Tuesday 13:32:47 written in Beijing home