Present edge leading liquor unit will be in the capital market on July 3

July 2 News, present and Present (603369) The Tuesday evening announcement said the company's initial public offering of 51.8 million shares will be traded on the Shanghai Stock Exchange on July 3. It is understood that the present edge of the wine industry is the second largest liquor-making enterprises in Jiangsu province. The main production of Luzhou-flavor liquor, with "national margin", "Present Fate", "Gaogou" three famous brands. Among them, the national margin series of wine for its high-end products, sales of solid growth trend of continuous. Plus present and Gaogou products, the company formed a high, medium and low-grade complete product line, can adapt to different levels of consumer demand. Present edge of the wine industry products covered Jiangsu Province, in the Jiangsu provincial market has a strong market competitiveness. As China's "edge" cultural representative brand, this present edge of the wine industry brand and products are around a "margin" word. Whether it is the national margin or the present, its brand culture and consumer emotional pursuit of the combination point. In the liquor industry to the mass consumption transfer situation, the company's brand has been common consumer recognition and resonance. Liquor experts pointed out that, with the adjustment period on the liquor industry, liquor Enterprises will be from the advertising campaign, channel for Wang and "plate" and other disorderly competition way out, and gradually into the brand and cultural combination of rational competition. The competition in the future is the multiplex competition of channel, product and culture. At the same time, liquor industry in the future will enter the squeeze-type growth period, differentiated management, multi-brand strategy and industry mergers become the main industry competition. Under this background, the ability of management efficiency, brand promotion and resource integration will become the key factor to determine the sustainable development of enterprises. This is the edge of the wine industry cultural positioning, on the one hand aimed at the high-end market, on the other hand, molded brand image, enrich the product content, so as to obtain a favorable competitive advantage. and positioning in the edge of the culture of present and present products for different groups of people, took a differentiated strategy and characteristics of marketing, "national margin" series and "present-edge" series of sales have continued to strengthen. This is through the edge of culture, wine culture and consumption of the organic combination of culture, to obtain more accurate brand positioning and integrated marketing communication channels, thus comprehensively enhance the brand awareness, reputation, by satisfying the emotional appeal of consumers, won the consumer recognition and choice.