Price wars are inevitable.

From "Jing Dong Wash Hands, self-cultivation" of the argument to Gome online qingming "Eulogy", a lot of people are talking about whether the price war is gradually ideal, and similar to last year, 815 of the price war or will not be repeated, but also to interpret these arguments as a turning point in the competition, and if the market share of the major electric dealers, As well as the nature of the electricity quotient, we can find that the enclosure of the electric business is still not stopped, and the price war is inevitable.

It is understood that in 2012, the market scale continued to grow strongly, Jingdong Mall in the self-employed market share first, the market share from 2011 36.4% to 2012 49%, market share growth of 12.6%. and Suning easy to buy market share of 13.6%, more than 6.8% of the Amazon China, when the fourth, share of 4.8%. Xun share of 3.7%, Gome electric business is 3.6%, only the goods will be 3.5%, a number of shops and all customers are 2.9%.

In particular, in the 3C field, Jingdong Mall relies on 3C to start the advantage, occupy the 3C electricity sales of 38.1%, in the major consumer mall 3C sales of goods first, from these data, Jingdong Mall seems to occupy a great market advantage, one-sided market pattern seems very obvious, Plus Liu holding huge financing reserves, it is no wonder that the overall market development in Beijing to adjust the tone for the maintenance of income.

But these figures do not seem to account for the fate of China's market for business, Jingdong Mall in the future strategic direction at the same time, Tencent Mall and the integration of Xun, prompting Xun in the next market occupation has increased a lot of the challenges of capital, Suning easy to buy, Gome online and other business mall chase, The future market pattern is still a lot of variables, Jingdong Mall Once the successful listing, to achieve absolute growth rate in the domestic electricity market, price war seems to be the most effective and direct killer.

At the same time, the nature of the electrical business is what, Liu gave us the most straightforward explanation, that is, pampered consumers, with the best user experience to win users. But what is the best user experience, online shopping provides us with a good model, that is parity. In the face of stark data, online buyers can easily be swayed by these prices. So no matter who is talking about the price of a freighter and talking about the user experience, these may just be admiring themselves.

Therefore, regardless of whether the enclosure is completed or not, it remains to be continued, price war is a long-standing between the major electric dealers, of course, but their own price wars, but different ways of price war, the resources of sacrifice is not the same, when the major manufacturers see the cat market volume can not shake, and have set up an open platform to deal with today, The price war of electricity dealers will become more and more universal, and not just a few price games of the electricity trader platform.

(This article is originally written by www.wswy.cn webmaster)