"Price wars" will be upgraded to "value competition"

These two days, line online under all the opposite Su Ning and Gome once again Sando Mamang. It is not difficult to find from the words of the major electric dealers that the competition of electric dealers is imminent, and the "price war" will be upgraded to "value competition" with "deeper content".

Su Ning Yi buys: "Youth Manifesto"

Li Bin, the executive vice president of Suning and Tesco, first published a short poem entitled "Youth Manifesto" on Weibo. According to Suning insiders, this impassioned poem is Li bin in the spring of Su Ning easy to buy the impromptu speech. The person also said that April is the electric business industry's traditional war season, one is through New Year's day, the consumption peak of the spring Festival, the whole society needs to have a buffer period of consumer demand; the second is the major electric power in the new year has been a large number of adjustments, a quarter of time enough to complete the layout of the last year, Suning Tesco in April with "breakdown of the whole network low price , why East than West Amoy "activities set off the whole network price war, this year is no exception.

Li bin stressed that "consumers can not only from suning easy to buy affordable goods, but also enjoy the" line up and down single, under the line from the "and" offline experience, online purchase "convenient. "According to the disclosure, suning" shop + Dealer + retail service Provider "cloud business model will be the first landing in April, Suning is planning to purchase from the store from the express subsidy and the rapid return of goods and Exchange services to start, and gradually enhance the consumer's offline experience.

Gome Online: "The Electric Business Eulogy"

Gome Online Chairman Shangui first released the "Electric Business eulogy" is to verify that this year's electric business war is about to start. More than 1200 words of the "electric business eulogy" first expressed on the group buying site, vertical business, price war, industry status and future development of deep concern and concern, but also released the price war is no longer the signal of the development of the electricity business, and said that Gome "with the supply chain, to provide users with high quality products excellent; With a complete logistics system, To provide users with a comfortable and enjoy the shopping experience; further improve service quality, further improve customer service communication efficiency ... "in fact, Gome online has been announced through the official micro-blog, the celebration of the month will be officially opened from April 8, the relay is Gome's Bowser network seven anniversary of the promotional activities.

Jing Dong, Xun: competition is about to start

As for the Beijing-east, Xun and other electric operators have earlier expressed a new round of competition is about to start, but this round of competition keyword is no longer "price" but "value." Jingdong chief Marketing officer Lan Ye publicly announced that Jingdong Mall will not pursue simple low price competition.

Although the major electric dealers denied the "price war", but the industry believes that the "value competition" proposed by the electricity dealers in the initial performance will be "price war." Electric Business analyst Tang Yi pointed out, last year's "price war" let many consumers deeply the electricity business promotion moisture is too big, many electric dealers finally had to make amends to the consumer. So it is unlikely that the same marketing tool will be used again this year. However, the market is still sensitive to prices, the electricity business will naturally not give up the price advantage to attract consumers. But in the context of "value competition", the Chamber of Commerce is more focused on stimulating the potential needs of consumers.