Product manager, Code farmer, designer's 3P War

Editor: This article looks and does not have any relationship with the dry advertisement, but in fact the product manager, the code farmer, the designer's 3P war also is the customer service, the technology, the designer's war, you feel.

Foreword: This is a story that really happened. In a product planning meeting, a PM facing from the Content department and marketing department colleagues, proudly said: "According to the rules of the crocodile, we need to do is to do a service in the user's quality products, to disturb the closed industry, increase the vitality and competitiveness of everyone." ”

Sitting on the pitch I put down the phone, inferiority in their own ignorance. Quietly open the phone, search to finally understand the "crocodile rule" refers to if you have one foot by the crocodile bite, then do not struggle, that will make you have no hands. The best way is to give up your feet. And this product manager wants to say is obviously "catfish effect", the meaning of this word is to throw the wolf into the sheep village, Sheep Village sheep will be actively motivated to love life up. Off the field a lot of small students face an ignorant face worship, I think they will firmly remember the rules of the crocodile, for later to repeat and install force use.

The spirit of the "elite topic of the silk-pulp" guidelines, I will write a "Big Talk" series, the elite topics pull down the clouds. The wording, too casual, please professionals feel, the elite to take a detour.

Source: &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Sohu Science/Technology/sharp knife Tsing Yi

Recently in countless occasions, whenever I and hrmm sit together, involuntarily raised the glass, said: "First for the king!" She looked at me with a bewildered look, and I thought her subtext must be "I have a child, you have a child!" "In fact, I just have a simple desire to be able to in the company's labor contract to add a" guarantee in the case of countless changes in demand, designers and programmers to ensure the basic human rights of product managers, not to carry out brutal physical destruction. "A lot of people don't understand why product managers/designers/programmers are a team, why do they always act like predators in the African animal world?" In my mind, then, these three are actually a 3P war that took place in a big bed in a hotel room.

What is 3P

The Coptic Emperor came. Those who think 3P refers to 3People students please note that, strictly speaking, 3P refers to two men and a woman, and specifically a pair of emotional relationship between men and women with another man's common sexual behavior.

The polite little name is "two horses in the same groove", can find a more well-known source is the "dream of Red Mansions" in the 65th, "Jia Jian, lian two horses with the groove and can not be compatible, even with each other to play," two men for sister-in-law Erjie, the last three people happy together.

3P is "Bu orz". Another important measure is that if in the process, women just play the role of sex objects, it is not a real 3P, but a mob of fornication.

Well, don't you think the wonders of product development are just like product Manager/Programmer two men and designers a woman together to achieve the great harmony of life process?

Again popular Science three noun explanation, designer: smelly Paint! Programmer: Smelly farmer! Product Manager: Finger-pointing backseat's smelly sb!

two. The relationship between the three

In fact, no matter how the product Manager/design/programmer How to fight, all belong to a team of housework. In the face of the cardinal problems can be basically the muzzle of the same external, but most of the team is difficult to meet the issue of Cardinal.

Most of the time, the most favorite black programmers are programmers themselves, most like black product managers are programmers and product managers themselves, the most like black designers are product managers and designers themselves. This is how strange three kinds of people, all like black themselves, but also dissatisfied with others black himself.

I decided to build a model to describe the subtle relationship between the three, and the model was really found by me.

If placed in ancient times, the product manager is the emperor, the designer is the empress, and the programmer is to open the territory of the humerus of the military generals. Many times the general direction of the country needs the emperor to check to communicate coordination, the Empress need to give the court to prop up face, or how will have the mother instrument world a word, and general will need to go to siege, in the strategy to listen to the emperor's words, in the tactical will be outside June life.

So let's take a look at what happens to three people who are supposed to be in a harmonious relationship.

three. Different types of team cases

1. Three-party Harmony

The reason why Tang was able to enk the nations, and Taizong inseparable. But as long as a good Lord can reach the peak?

A official and a good wife inseparable, Tang Taizong Wai Wei Zheng, there are long empress. This team, Wei Zheng is a wonderful work, in the Sui Dynasty, Wei Zheng first took refuge in the Wa Gangjun mi, responsible for the instrument, put forward the strategy not to be valued, Wa Gangjun was Wang to kill to defeat. Wei Zheng followed Mi take refuge in Liyuan. Then Wei Zheng in order to Liyuan in front of the MI, and not willing to when the younger brother, volunteered to mi former subordinates. Later went to recruited Jiande Wei Zheng instead became Jiande's living quarters. Not a few days, Jiande was Liyuan to settle, Wei Zheng was caught again. At this time, his fame attracted the Prince Jiancheng, he began to advise Jiancheng. After the Xuanwu Gate incident, Wei Zheng's new master was Li killed, he took refuge in the Li. Such a bumpy master reputation, there is no obstruction Li determination, also make Wei Zheng achievements a generation of famous, rather than like Lui bu three family slaves.

Wei Zheng said bluntly: "I hope you treat me as a good minister, not a loyal." "The difference between the two is that good minister can make a career, so that wealthy live and work, the monarch has a better reputation, can be immortal." And the loyal, only in the troubled times can show loyalty, or be traitor killed, or be Ranson killed, or be fatuous killed, the reputation of the monarch is not good.

So much chatter, the core idea is: The programmer as good minister, not to ask him to be loyal. It doesn't matter whether a programmer or a product manager is a friend, and the common goal is to make good products. Rather than to create a seemingly harmonious atmosphere, the discussion will be a parrot. Wei Zheng's Zhi Achievement generation prosperous, this is the good minister can do the thing that the loyal cannot do.

Long Empress More is Emperor Taizong's wife, the most famous deeds is dress the incident. One day, Wei Zheng in Chodo Blunt guilty, Li stormed the next sentence "Oath to kill this hillbilly!" "But back to the harem, talking about this thing, long Empress Retreat, while changing the most gorgeous most solemn dress congratulate Li." Li very surprised, Long Empress said: "The Lord Ming is the minister straight." "Tried to excuse the Wei Zheng.

Look, the product privately scold technology too strong not obedient, design mm quietly sitting in the product GG side, said: "Congratulations brother met a so responsible programmer ah, but your products let him feel particularly interesting, he must certainly look lazy to see, not to say that the study of so many problems." ”

What a harmonious family!

2. The different heart type of the monarch

In history, the replacement of each dynasty, basically belong to the monarch and the different heart, Wolidou. Liyuan Li as a general of Sui Dynasty, established the Tang Dynasty, Kuangyin as Zhou General, Chenqiao Mutiny established the Song Dynasty, Sangui as the Ming Dynasty Generals, the introduction of the Qing soldiers to bury the Ming Dynasty. The different heart of the monarch often indicates the death of a dynasty.

If the product manager and technology are different, then the result is that it will be a illogical product or open on the flash crash products, this product remains in the internet everywhere, there is no need for examples.

3. Husband and wife different heart type

Conflicts between products and programs can affect the rise and fall of life and death, but the conflict between product and design is more like a flirtation between the couple.

"Dear, you change the color of this interface." ”

"No, no, I think this is pretty good, it will not change." ”

"But I think users should feel bad about it," he said. ”

"You have changed, you have not been like this before, do you still love me?" ”

"Love, but change it ..."

The contradiction between product and design is not dead, but disgusting. And in history, rarely seen because the emperor and the Queen caused a conflict between the destruction of a dynasty, the most is the emperor was killed for a new emperor, of course, this kind of thing is still a lot of, this indicates that the emperor must not push the Queen too tight, otherwise there will be life risk.

Empress Wu is certainly one of the most extreme examples. First with Emperor Taizong good, and with Gaozong good, and then killed his daughter, and killed the husband's first, and killed the husband's concubine, and killed the son, and then killed countless ministers ... Never mess with a cruel woman. And during her reign, 73 prime ministers were appointed altogether. If a team has such a strong design, it must be a disaster for the team, the early escape is wonderful.

"XXX, how is your visual manuscript different from my prototype?" ”

"The Turtle! Roll thick! ”

"XXX, your visual manuscript is technically impossible to achieve ah?" The cost is too high! ”

"The Turtle! Roll thick! ”

"XXX, the user thinks our product's hue is too bright." ”

"The Turtle! Roll thick! ”

"XXX, ..."

"The Turtle! Roll thick! ”

Product managers and design should be mutual mutual respect, in order to create a harmonious sex life. A long time ago, there was an emperor, Eastern Jin Wu in a day after drinking, to his own Zhang people joked: "You are nearly 30 years old, according to age should be abandoned it!" "The result is that night, afraid of abandoned Zhang people delicate the pillow suffocated Jin Xiaowu."

four. As a product manager, how to be a duck in 3P

1. Equality of the three parties, mutual benefit

Just like the opening popular science, only two men to reach the climax of the 3P is definitely not a qualified carnival.

You these shallow people, really thought that the hero Yusheng can only write "they have gained the great harmony of life", it really can't write out Zhang ailing's "his hair brushed on her thigh, furry don't know is what beast Head." The Beast in the Dark cave in the first line of the afterlife drink, gurgling with the tongue rolled up. She is the hole hanging upside down bats, hidden in the mountains of the descendants, was violated, was found, helpless, there is an animal in small mouth sip of her heart. ("Little Reunion") "Exquisite?" But in the mind of the Warrior, it is more important to achieve great harmony than only one party.

So in the midst of three roles, product managers must be good at the role of lubricants, not only to care about the progress and status of the product, but also from the perspective of the project manager, to observe the situation of their loose team. Only the technology and design to maintain a very good mood, can have good products good results.

The product industry has always had a sentence to force the words "Product Manager is no jurisdiction of the small CEO", if you really believe this sentence, it will fall into a person's loneliness. What are the CEO's greatest strengths? is to order. Without the jurisdiction of the CEO that is the Storm Pavilion in Yue Fei Ah, and then the hero will be a brick shot dead.

Ask some product managers to put away your inexplicable little pride and respect everyone on the team.

2. Information equality, complementarity

Many times, you can often see information asymmetry within a team. The product has changed the prototype, the design technology does not know, the design changed the visual manuscript, the technology still immersed in the first draft ... The symmetry of information is very important among team members.

It's late at night, tell me an example.

We often in the plait play inside, see the palace has such a position "to the House eunuch", this is a very promising career. The first is responsible for carrying the plate, put a few rows of brands let the Emperor choose, this is the legendary flop brand. When the candidate is confirmed, he will be served the concubine bath, and then stripped naked with a large cloak wrapped, back to the emperor's chambers. Then tearing off the cloak, the concubine needs to get into the quilt from the direction of the emperor's foot. At this time to complete the preliminary product planning work, the emperor began to enter the development process. To the room The big eunuch needs to be back out of the window waiting and recording the time. If more than a certain time, you need to shout "point, the emperor handed over Bang bar!" "Then the emperor will stop working, to the House eunuch will ask the Emperor," Stay not stay? "Leave the words of the superintendent will be recorded on a certain year, the Emperor is fortunate." Do not stay, the main manager will find a concubine between the thigh of an acupuncture point, light rub, "then the Dragon fine out"!

The central point of this story is that the big data record of the House eunuch, the cabinet minister, has the authority to consult. This explains the product and design communication, the visual version of the revision, must let the technology to participate in, everyone information symmetry is very important.

3. Improve EQ Mas

Always think for product managers, the most important thing is not IQ, but emotional quotient. As long as IQ is over 80, it is only the EQ that makes the product excellent or not. Also encountered some products peer complaints, nothing more than the technology is not willing to follow their own ideas to implement Ah, design is not willing to modify the page ah ...

I usually ask him how to communicate, a lot of people will say: I just say ah, I am a straight temper! "In fact, whether it is a product manager, there will always be some people to be straight as an emotional quotient of low cover."

Is it difficult to stand on the other person's side and think about the problem and think about what you want to achieve? Understand yourself and play your strengths as shown below.

For a creature like technology, especially those who like to say "good on my Machine" technology, you want to overturn the previous demand, let him over a few days to take out to see AV time for your code is not impossible, but to use data to convince them. They believe in data and do not believe your mouth full of "user Barra Balabara". If you can come up with a strong objective data, plus a better attitude, they will silently say: "I do, this is right ah, is to change!" ”

Well, if the fake data can be done the same, and successfully conquer the technology to complete the requirements of the changes, then the product is out.

And for the design, take the data that a set of completely no use, they are more sentimental animals, eager to be admitted to the desire to shake off the poor name of the art. So want them to revise the visual manuscript, must lower their position, with the attitude of looking up lingling small eyes said: "Wow, you design this page is too cool, this flat design shows that in the current information society, everyone is eager to be recognized, eager to exchange the urgent mood, I think this is the same as Google's latest So-and-so products. "Generally to this time, the designer will certainly not scold you not to know the taste of the turtle, you need to changed a turn, deeply condemn himself:" If I am the boss, I must be such a design. But I really do not have the ability to change the boss that the taste of the turtle, and our product users may not appreciate such advanced design, we can fine-tune it? ”

Well, change it.

Five. Summary

Benjamin Franklin said: "If you always argue and refute, you may occasionally win, but that is a hollow victory, because you will never get the goodwill of the other side." "Edison-old knife-Tom said:" 3P war process, happy to reach the great harmony of life is the most important! ".