Product Manager career path in "Yes! Product Manager"

A few days is nothing.

　　Once in People's hearts are carefree, so it becomes to see everything is beautiful, even in the morning pancake booth will be considered the best food, even though the big sister of pancakes is always used to a hand to collect money to hand pancakes.

　　Even I was thinking that if I had told Zhou that I would have to wait a week to get in, then I would have enjoyed the life of the Song of pigs for a few more days.

3 24 hours is really very fast, suddenly found that tomorrow I will go to fulfill the agreed to the contract, but now the young people are very strange, obviously they signed is a slave, but is a happy, but also to see who sold the price higher.

When I think of this, there is a feeling that I am bailao.

Sleepless nights.

The next day after getting up, I feel that the days are not clear, passers-by are not cute, driving also more and more annoying, even the pancake booth pancake is also not good to eat, arrived I also to the big sister of the pancake to drink: And you say how many times, don't use the hand of pancakes to take money!

In the big sister a face of stunned I had already run away, afraid to Miss 2 road car.

Come to the new company, well, no change, of course, a few days can have any changes, the only change is more than one I, a bubble.

The front desk small mm ask clear my circumstance, call Zhou to come over to lead a person, I am like a lost, then the child that the police uncle found is sitting on the sofa in the reception room, waiting for the family to come.

Soon, Zhou came, I do not know why, the moment I saw him, immediately produced a feeling of intimacy, in fact, I met him once and talked twice.

I've come to believe that some people do have a natural affinity, and this affinity is especially important for product managers.

Zhou obviously has such qualities.

Zhou is still so enthusiastic, to be honest, I like this enthusiasm, not affectation, is the kind of heart hair.

We came to a room about 50 square meters, a decoration of the taste, yes, even the station is newly installed.

Zhou smiled and said: "You give my department personnel composition suggestion, the eldest brother passed, first press 6 people preparation, but because the office area has no work station, the original storehouse to vacate, these days simple decoration, after this is our office, you see, I also reserved a small conference room, It belongs to our internal meeting room, we have the right to use. ”

Said it was a small conference room, in fact, it is borrowed on both sides of the wall, and then added two pieces of glass partition, forming a roughly seven or eight square meters of space, there is only a small table, I think, to be a bubble I this size, the most can be loaded into two.

Originally Zhou is arranged i in the doorway that work station, said is whether from the stature or the appearance I all more conspicuous, can both the door keeper and the department front desk duty.

But in my repeated instructions, Zhou finally agreed that I sit close to a glass partition of the work station, my official reason is the original position for our department of product assistant, so, simply step, save a few days to replace, In fact, my selfish motives are Zhou the terrain is very bad for me to do something.

Everyone wants to know why a couple always like to sit back while watching a movie.

Simple arrangements, Zhou went away, said it is a technical point of view, need his past guidance, a while HR will come over the process of entry, office equipment will be sent over.

I thought, M.R weeks, all diverted to be responsible for the product, or not put those technologies, alas, how many product managers in the past can not get rid of the inertia of the work.

Now I am the only one left, but also quiet, waiting for HR to come.

At this time, I obviously feel that the new station taste really big, it seems that a bubble and formaldehyde with eat and live with the work.

No, I have to talk to HR for a while, and you can't treat your comrades under the same roof.

The voice of high heels, yes, is Guo sister, even if I only heard the sound of no doubt it is her!

The door opened, sure enough, it was her!

Or a very classic professional suit, in fact, I am not interested in the professional suit, in my mind uniform temptation is never inferior to a warm bikini, hey.

Look at me again, wearing the West four treatment of jeans, Taobao bought on the Guardian clothes, the casual shoes Amoy, the neck is still hanging a friend sent to the said is the five mountains opened over the light of the Bodhisattva, this dress, if the external said this is a glorious product manager, I believe that person will be his eyes dug out when the cannon tread.

Fortunately, after eating pancakes in the morning and chewing a piece of gum, ah, onion does not taste.

The process is simple, nothing more than I make things, Guo sister collect things, and then send things, less than one hours, I even officially become Eyoung Company's first honorable product manager.

"Thank you, Guo Jie, I have to trouble you later." ”

To tell you the truth, I really do not know where to trouble her in the future, in addition to the welfare of this piece, of course, if she is also responsible for this piece of the line.

"You are welcome to become a member of the company. ”

Hate, it is a professional rhetoric of that set of things, there is no other words!

"I read Zhou sent me documentation and JD about the product department, and I heard Zhou say you do have a lot of experience in product management, and I just have a question I'd like to ask you, do you have the time?"

I thought, nonsense, just into the function has P thing, now a bubble some is time.

Tip: Fellow men, pay attention, when women ask you questions, there is no time to squeeze out time to give them priority.

According to the Israeli military statistics, in the battlefield, if a female soldier injured, on average, four male soldiers jumped out to help women.

I nodded: "No problem."

"When I'm interviewing product managers, people often ask me: What is the company's plan for the career development of product managers?" To tell you the truth, I really do not know how to answer, after all, I have only to the product management nodded, you can talk about this problem you think?

Guo sister is still very polite. I am flattered and even complacent, and I guess the company is now in a situation where I can answer that question.

I shook my hands and took out a piece of paper, simply drawing a graphic on the paper, as follows:

Then according to this picture to explain to her the product manager's career path should look like.

Here is my answer to Guo's sister.

SM: Is Sales Management (not that SM AH), namely sale management.

The modern marketing concept generally believes that the sales process is to customer-centric requirements to meet the process, that is, the need for sales staff to stand in the customer's perspective to achieve the exchange of goods.

Therefore, I think the first stage of the job as a product manager should preferably be "SM", because the sales staff in the forefront of commodity exchange and the final link, they are facing the most realistic, but also the most direct customers, not only to face customer sales, but also to find ways to explore potential customers, and even to find new market opportunities.

They are often able to get the first-hand "demand" on customers in a certain form (such as promotions) to sell the goods, which is precisely the most important part of the product manager's job: Work based on user needs.

Therefore, before the product manager, have a certain sales experience, or do sales management, for the product manager is very useful.

Because of this stage of work, there will be a strong sense of "demand", which is exactly what the product manager needs to cultivate.

With SM's experience, then, go a step further, what is it? mm, I'll explain.

Mm:marketing Management, this is needless to say, what the product manager actually does is this.

Just said, sales is only a link in marketing (as sales are the link to realize value exchange, therefore, in many enterprises are often considered to be the most important link, but this is a typical "sales-oriented" business model for modern enterprise operation, is very one-sided), It is only the final exchange process of the goods, but we know that the product is not based on fantasy, but the enterprise according to the market and customer demand for production, the production of products can be suitable and meet the needs of the market and customers, the basis of the link is not in sales, but in the early planning and design, That is, consider how to produce products to meet the needs of the product, and then guide, is the enterprise can know what the market really need what kind of products.

In the product management system, the burden of course falls on the product manager's shoulders.

With a first-line work experience, with sales management experience, then once grown as a product manager, began to do product management work, have a little advantage is to be sure, they are sensitive to the market and customer needs more strong.

However, marketing is not only made up of sales, market and customer demand is not only reflected in the product, and the enterprise resources and to meet the needs of the contradiction is always there, these factors require a qualified Product manager not only to plan and design products in line with the market capacity, and must be in the enterprise resources can support the situation to complete, plainly, is the product manager for the enterprise to develop "the most suitable" product development program.

All this work cannot be done by a single job, and the product manager can only truly understand the development process, ideas and skills of the product.

This process is the marketing process.

Product Manager keep going up, what should it be? I think it's just two roads, one is to start a business, the other is to become a senior professional manager, such as the CEO (perhaps only so).

But whether it is a self-employed, or become a senior professional managers, in fact, are the same, are responsible for the operation of a business organization, in fact, this is very good understanding, or the familiar words: Product managers are not the right to the small CEO.

"This sentence I have heard, hehe!" Sister Guo said gracefully.

I originally thought to use this sentence to quake Guo sister, but did not expect her to know, make me very embarrassed, but the other hand, even Guo sister know this sentence, see this sentence in China's product managers in the crowd has much influence.

I am embarrassed to smile, also not what to say, so continue to say my point of view.

This is the ultimate career goal of product managers, bm,bussiness Management, or business management, or corporate governance (which is a domestic term).

Why do you say that?

You know, managing a product or a product line, the process, in fact, is the same as managing a business organization, in a product team with marketing colleagues (e.g. sales, customer service), colleagues in the technical Department (e.g. research and development, production), and other departments, such as the Finance Department ( Although product managers at home and abroad are not more involved in corporate finance, this cross-functional business organization is simply a shrinking version of a business, and the product manager is the core of the business organization, so once you have the ability to manage a scaled-down version of a business organization, then be the CEO, The advantages are very obvious.

It's kind of like "delegating exercise," First in the grass-roots similar positions for a period of time, temper temper, and so the ability and opportunity to mature, there is bound to be a qualitative leap, therefore, I would prefer to enterprise product management as a reserve of senior management personnel, but not to be responsible for a product so simple.

Microsoft's Ballmer, GE's Welch, are from product management post to senior leadership positions and eventually become business leaders, since the introduction of the product Management system, the subsequent senior executives more than 90% have product management experience, at least this is a successful case to learn.

Therefore, for the enterprise, in the design of the professional line for product managers, this must be understood.

A business organization is an economic organization of society, it is not every day and technology to deal with the technical organization, and not every day and people to deal with the market organization, broadly speaking it is an economic form concept, narrowly speaking it is that we are now in the enterprise, do a good product and a good company is essentially the same, The quality of the core character requirements are similar, therefore, product managers should not be divided from the focus of work, for example, now common technical product managers, market-oriented product managers, in itself is not fully understand the business organization of the product manager's requirements caused.

from mm to BM, should be "naturally", and should not be "difficult", whether it is for individuals or enterprises, this should be clear, enterprises to be able to develop a clean line of development for product managers, so that these product managers know how to do, how to go, And the individual also need to understand what their future looks like, only in this way, can have the goal to continuously improve their quality and ability, to climb the higher peaks ready.

"Guo Jie, do I explain it clearly?" I asked proudly.

She once again into the infatuated, no way, product manager This mouth has to be so, see people deceptive, hell cheat ghosts.

For a moment, Guo Sister responded, repeatedly thanked: "Well, this I will be clear, thank you ah, ah bubble!"

Look, just also call its name, now has to match the nickname, progress beyond my imagination.

Just strike the hot iron and tell her what I think, she must give me an answer.

"Guo Jie, this House smells too much, it's going to kill you," he said. ”

My voice did not fall, she had gone out of the house, "not so exaggerated, are environmentally friendly." ”

What attitude, the loss I just spend half a day to talk to you so much, even the water did not drink a mouthful.

But now a smell, it seems that the taste is not so strong, more accurately, is the taste has changed, what flavor?

Yes, it's her perfume!

Guo sister, perfume is poisonous, I want to change office!

Apao Dour:

Finally entered the job!

I did not think the first work after the job is to answer Guo sister's question, I naturally have to be serious, patient and in simple and popular language to answer.

This actually has something to do with the 4th question, if the purpose of the 4th question is to tell a friend who has no experience but wants to enter a product management position, one of the purposes of this question is to give a friend who has some experience, especially a relationship with product management, who wants to enter the position.

The product manager's career is divided into three stages:

1.SM: Sales Management Phase

To note, here a bubble refers to the real meaning of sales, not the kind of marketing, sale and sell but to be divided clearly, unfortunately, many of the domestic sales is actually sells.

2.MM: Marketing Management Stage

This is actually product management work of the basic idea, in fact, more than product management, the whole company is based on marketing ideas to operate, on product management and marketing relations, a bubble is not a nagging, simple, is the methodology and the basic idea of the relationship.

3.BM: Business Management Phase

This should be our ultimate career goal, whether it is to do professional managers, or their own entrepreneurship, depends on the business management of the ideas and skills, and the idea and skills of the preparation of the product management.

As a bubble in the pesticide industry as marketing director, oneself also opened a restaurant chain friend said: Do now, I really understand, whether it is to do pesticides, or to do food, the guiding ideology is not all product management that set of things.

This article extracts from "Yes! product Manager" a book, this is a combination of management, tools and career novel characteristics of the book, the author is the domestic Product manager consulting Industry the most powerful team.

This book provides a comprehensive introduction to product management in the form of workplace novels. Product Manager-related knowledge, all the questions and answers are placed in the design of the 101 scenarios, and each episode also has a corresponding relationship between the reader can from the specific plot to not only understand the product management of the complete knowledge, And can deeply feel a product manager's real working condition, from the knowledge point, involves the basic theory, the tool method and the enterprise implementation, from the target reader, involves the individual and the enterprise. The reader can not only understand the complete knowledge of product management from the specific plot trend, but also can deeply feel the real working condition of a product manager.