Product wins share O2O experience, next year will realize thousand City day reach

August 27 News, a few days ago, Cheng Electronic chairman of the industry to share the product wins in the field of O2O experience and "one hour Tatsu" mode behind the overall system.

"There are a lot of costs in the original logistics distribution of electricity dealers that are unnecessary and are wasted." Cheng that O2O is to make this part of the money.

Thus, the quality of electronics in 2012 independently developed a O2O set of IT systems, has been on-line trial operation for one year. Cheng said: "At present, based on the O2O model of the day Tatsu business is the best electronic existing business category of the most profitable." We invested more than 30 million in system development and earned it back in a year. ”

It is reported that the product wins in hundreds of cities to provide the day up service, while in the north of the four major cities can provide 1-hour tatsu services, the future will also rapidly expand the scope of services. Product wins online already has more than 400 direct shops, O2O project to join the store is also growing rapidly, is expected to reach 1500 this year. These shops will be included in the O2O system, to provide users with the last kilometer of distribution services.

Now, regardless of the user through the Cat flagship store, Jingdong, the day of the Mall, Amazon, Gome online which channel to order, orders will immediately enter the O2O project background system, and then the system will designate the nearest to the receiving address of the store or warehouse for distribution.

Cheng that this kind of bypassing the logistics system, directly to the offline terminal shop distribution mode greatly reduced the cost. "In addition to the four major cities to go north of the offline shops may increase the cost of distribution, in small and medium-sized cities, as well as in various towns, terminal shop operators only at the end of the leisure time to carry out the distribution, without any increase in costs." ”

North wide deep Although because the city is too big, so offline shop will pay a certain distribution cost, but after joining the O2O system, also greatly increased the sales scale. Cheng points out that in small and medium-sized cities, franchise stores will get all online orders covering the area. "In accordance with the O2O mode of quality, for online orders to provide distribution under the line shop will receive the full proceeds of the order, so these franchise stores that are free to obtain a large number of orders from the line." ”

Due to the O2O project shop to join the situation is very good, Cheng frankly, product wins now confident, expected next year will achieve the goal of the Millennium City. and "One hour Tatsu" service to undertake the platform is open, Jingdong, Tencent can achieve an hour, as long as the interface opened.

In addition, it will open Cross-border O2O, first in Singapore, Malaysia, Vietnam, Thailand, Burma and other countries to carry out water test, the main target customer base is tens of millions of of Chinese tourists abroad.