Promotion of website conversion rate know-how minimum input maximum harvest

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In the operation of the Web site on the pursuit of traffic is basically divided into two major factions, one is to occupy the largest number of traffic, in large flow data support, even if the conversion rate is small, it also can bring good profits for the site. such as Taobao, such as some comprehensive E-commerce site, is to maximize access to the main traffic. The other faction is focused on the flow rate of conversion, then it is a small amount of traffic, but as long as the flow rate of conversion went up, then the site's profit is very considerable, improve the flow conversion rate, it is generally grassroots webmaster, because to get huge flow, the need for greater marketing costs, and pay attention to the flow conversion rate is to improve customer satisfaction, at a lower cost to maximize profits.

For the majority of grassroots webmaster, the best way or to enhance the site traffic conversion rate, which is currently the most critical way, but also to enhance the site's profit is an important way, then how to improve the site's traffic conversion rate, how to improve the user satisfaction? I think we can start from the following three aspects.

The first clear website Target customer base, by clarifying the customer base can further narrow and clear their marketing scope, so that the target customers can find a corresponding aggregation of marketing, such as the type of recruitment of the site, the target customer base mainly includes enterprises and some people want to seek employment, for enterprises, Usually through the way of visiting and telephone contact, and for job seekers can be targeted online publicity, and through e-mail publicity, because many office workers are potential job seekers, and these employees are more white-collar worker, mailbox is obviously an essential tool, So through the e-mail address targeted publicity or a good choice.

Second, to enhance the user experience, not easy to find targeted target users, if the site is too casual, this will often make users feel very depressed, the flow of conversion will be lost, so to enhance the user experience, the most important thing is to improve the user's first impression, such as the layout of innovative pages, Optimize the color configuration of the page and so on, so as to enhance the user's goodwill. In addition to work on the content, when the first impression is satisfied, the user will read the content of the site, if the content is collected and reproduced, it is obviously difficult to arouse the interest of users, so the content should have a certain amount of innovation and originality, so that users feel able to gain. The last is to be interesting and functional efforts, to allow users to become repeat customers, to become loyal users on the site, it is necessary to work from the interactive function and interesting aspects, so that users can harvest friendship on the site and reflect self-worth, which is to further enhance the core flow rate of conversion.

The third is to analyze the time the user stays on the page, 2nd, usually improve the user experience degree of methods, but these methods need continuous improvement, and the perfect way is through the analysis of the user's stay on the site time, in which type of page to stay longer, it shows that this content for users have a certain appeal, On the contrary, if the time of stay is shorter, then the attraction will fall, so it needs to be improved, so it is helpful to improve the method of improving the user experience through pertinence analysis.

In a word, website traffic is the source of life for the website, Web site traffic, the higher the conversion rate, then the site's profit will be higher, this is a rational situation, but for the grassroots webmaster, the real investment cost is very expensive, so strengthen and improve the Web site traffic transformation, is an effective way. This article by www.120job.cn China medical Talent Net starts A5, reprint please indicate the link source, thanks the cooperation!