Public comment movie online seat selection coverage first in the country

Recently, the leading local life information and trading platform for public comment network announced that its movie online selections business covers 1,400 cinemas in 230 cities nationwide, the market coverage first in the country.

Data show that as of the second quarter of 2014, the public comment movie online selections business covers 1400 cinemas across the country, the national theater coverage rate of more than 30%, becoming the largest online seated platform; in 230 cities, half of the cities The online seat selection business covers 50% of the local cinemas, of which the online seat selection coverage in Beijing, Shanghai, Guangzhou and Shenzhen is over 90%.

In addition to the movie online seat selection, movie buy is also one of the public comment movie business. Public comment and Wanda Cinema, Huayi Brothers, Poly Theater, Bonaventure theater and other cinemas across the country to carry out movie buy and buy cooperation, but also with the Bonaventure, LeTV, Huayi Brothers, the media, such as light media release Establish close cooperation and become a high-quality film distribution channel.

The data show that in recent years, movie group buying has been the first consumer category that most users use the public to comment on group buying business. For example, in 2013, 30% of all users chose movie buying as the first time using the public comment group purchasing function; as of 2014 In the second quarter of this year, more than 30 million users have purchased movie reviews of movie reviews.

Previously, Bonaventure responsible for the issuance of "Overheard 3" with the public comment on the movie business marketing campaign, has hit a record for three days a thousand "9.9 arrived 40 yuan cash coupon" in 10 seconds was robbed of ultra-fast record, And no restrictions on its use. In July, in "Little Time 3" launched by LeTV as a heavyweight, the public commented on it as the designated ticketing platform and launched a series of activities in cooperation with many creative and starring actors such as Guo Jingming.

In fact, Dazhong reviews are still trying to give movie users more fan privileges and movie resources. Shanghai movie theater official said the fans through the public comment on the movie service (movie online selections and movie buy), not only easy to know the theater ticketing and seat information, but also to grab some exclusive viewing resources such as "Little 3" Cooperation in advance point votes, fans will meet tickets, viewing experience is very good.

Compared to foreign countries, the domestic box office seats online although small, but a huge space. According to the consulting data of Enne, the domestic online seat selection market exceeded 1.2 billion yuan in 2013, accounting for about 5% of the total annual box office receipts. It is estimated that in 2015, it will account for more than 15% of the box office receipts. The number of cinemas opening online seat selection By then it will reach more than 60% of the total domestic cinemas. The ratio of foreign ticketing companies such as Ticketmaster, Eventbrite, Ticketfly, Tickpick, Viagogo and Stubhub already exceeds 30% of the overall box office.