Public comments cut into the wedding hotel travel, optimistic about China's online tourism market

March 25 Afternoon News, the public comments announced today, the company has cut into the marriage and hotel tourism field, the current public comment on the marriage business month turnover has reached tens, monthly revenue and monthly traffic growth of 100%, the number of domestic merchants more than 50,000.

The present situation of wedding industry pattern

General manager of the Marriage division Yang Feng said that according to the National sample survey, the national average of the marriage cost of 50,000, and 2013 married couples have 16 million pairs, according to the 2014 years after the Chinese marriage will spend more than 800 billion per year, and according to the marriage industry, 5% of the business marketing fee in proportion, Public comments Wedding Services Lock the market volume will be more than 40 billion.

At the end of last year, the public comments on the BU (Business unit) of the adjustment, set up a marriage division. Public comments wedding services include wedding photography, wedding dress, wedding, wedding, wedding room decoration and even maternity care, parents and other 12 services.

"The marriage industry is characterized by asymmetric information, especially the service price and service content, so it is difficult for users to choose and a long choice period." Yang Feng said that the public comments can help users to make decisions, for merchants have group buying, promotion, booking, information and other product lines.

Yang Feng that the marriage industry to promote the channel's dependence is very strong, the main way to obtain users are through marketing, and users of natural into the store accounted for very small. For this purpose, the public reviews design, brand promotion display, group purchase, coupons, booking to the store (CPA) and other marketing products, which book to the store is in accordance with the actual customer to the shop billing, for the industry initiative.

The hotel tourism division was also set up at the end of last year's BU adjustment. Public comments Hotel Business Department general manager Yu Jianlin Introduction, the public reviews with the current domestic most abundant business comment resources, the next step will vigorously expand overseas popular tourist city local information and comments information. At present, the public comments overseas Station Hotel tourism has covered Southeast Asia and Japan and South Korea, such as more than 30 major tourist cities, the future will expand to nearly 200.

In Yu Jianlin's view, China's tourism market in 2013 to maintain a scale of 2.6 trillion yuan, and the annual growth rate of about 10%, and according to 10% of the online tourism market accounted for, online tourism O2O Market overall volume in 2500~3000 billion; In addition, compared with the European and American up to 45% of online permeability China's online tourism penetration rate is only 10%, there is a huge space for development.