Public cloud strategy: Microsoft IBM compete

On March 26, 2009, Steven Martin, senior manager of developer platform management at Microsoft, lashed out on the flaws and lack of transparency of the manifesto on his official blog, pointing his finger at IBM. On the Microsoft side, a document like this one needs to go through an open mechanism from the beginning to the end of the drafting process and allow the public to participate in comments and discussions. Martin said: "Obviously there is a company, or a few companies in the desire to control the future of cloud computing, unwilling to pass an open process, and all relevant parties (including cloud computing users ) For consensus building. "

At Microsoft's instigation, many expressed their concern over IBM's leadership in establishing this new organization to lead cloud computing. Some people think that IBM does not have a clear cloud computing strategy or does not come up with its own cloud computing strategy.

Perhaps these "worries" have come into play, with the Cloud Computing Interoperability Forum announced at its Forum on March 29 that it has decided to cancel the signing of the declaration. "Because of its lack of an open and fair process, CCIF can not sign the declaration," the forum organizer wrote.

Due to rival opposition, the first leg of the standard battle, IBM did not get the best results, Microsoft prevailed. However, the "Open Cloud Declaration" launched by IBM to Microsoft's response not only promoted cloud computing towards standards, openness and interoperability, but also proved that cloud computing will be the future trend of the industry.

Smashed 20 billion US dollars: fighting again public cloud market IBM Microsoft is not the winner

In January of this year, Microsoft and Hewlett-Packard announced that they will establish a partnership that will invest 250 million U.S. dollars in the next three years to provide enterprise customers with cloud computing products and services and to compete with one-stop technology companies such as Oracle and IBM. And HP Chairman and CEO Mark Hurd and Microsoft CEO Steve Ballmer came out with a conference, the cooperation looks very unusual. It is reported that both parties regard this cooperation as "one of the world's largest technology companies and the world's leading software company together to promote the cloud computing with the industry's most integrated technology portfolio."

Ballmer further publicized Microsoft's "Cloud Services" plan. On March 4 local time, Ballmer said in a speech at the University of Washington that the company will bet its future development on cloud computing services. "I can tell you that we are betting the company's future on cloud technology and I believe many of the industry's companies are also betting their company's future on cloud technology and the $ 3.3 trillion global industry is unbelievable, Betting on cloud technology change, "Ballmer said.

"Blue Giant" IBM naturally unwilling to make Microsoft gamble success. Erich Clementi, IBM's strategy director, said recently that "we are passionate about cloud computing because it will pay for all the investment." According to him, IBM started testing online development software in October last year and has done so far Well prepared for the official launch. It is reported that IBM's development software will enable users to self-test and create software on the Internet. IBM believes that IBM's software will work on multiple platforms, while Azure only supports Microsoft's own operating system. However, analysts pointed out that, compared with the Microsoft Azure platform, IBM's action nearly two years later.

Forrester Research analyst James Staten has said Microsoft is far ahead of IBM in the field of enterprise cloud projects. In fact, before announcing its partnership with Hewlett-Packard, Microsoft has released a more complete blend of "cloud computing" products and tactics, in addition to the Azure series of "cloud computing" services, including network delivery, lightweight Office applications and the latest Live Mesh intermediary software and more.

In order to be able to obtain new revenue growth channels, IBM has more than 200 billion US dollars of funds for cloud computing mergers and acquisitions. IBM also hinted at the development of public cloud services. Clermont noted that many cloud computing customers have exclusive cloud-based space that is protected by the company's own firewall and is therefore considered more secure than public cloud space. However, the global market will move toward hybrid cloud services. Some of the operations will be done internally and others will need to go outside. Therefore, it is important that enterprises integrate.

However, according to Stanton, IBM lags behind Microsoft in the development of the public cloud space market. "IBM claims that it is ready to enter the cloud computing market, but this is just a marketing strategy rather than a practical move," said Stanton. So far, the industry generally believes that the best "cloud" several companies have Google, Amazon, etc., they have their own applications, and then continue to develop such technologies; and Microsoft also has its own advantages, adequate stamina; IBM, Cisco, HP is backward in this area.

Although rich in blue giants, but in the field of cloud computing, want to beat Microsoft, 200 billion investment, is not enough, IBM needs to be done, there are many.

Note:

The so-called cloud computing, simple to understand, "cloud" refers to hundreds of thousands, millions of computer clusters. With just one computer with Internet access, we can quickly calculate and locate the data from the computer cluster using any device, such as a computer or mobile phone, anywhere, regardless of the computer on which the storage or computation takes place.

Cloud computing enables users to store their data on external terminals, saving system maintenance costs. In the public cloud space, data is stored on the network.

The upsurge of "cloud computing" started around 2008. Following the launch of the "cloud computing" strategy by leading IT companies such as Amazon and Google, IBM released the Blue Cloud initiative, Microsoft launched Windows Azure "cloud computing" services, and EMC's cloud storage ... Under the hype of major IT companies, Cloud computing seems to be the most advanced IT technology overnight. And in the beginning to be able to occupy a favorable position to capture the commanding heights of cloud computing and initiative, as the business interests of cloud computing companies where. Cloud computing market leadership and commercial interests of the battle, also will be carried out.