Pure Chinese domain name ". China" Submit application tomorrow

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November 16, China Internet Information Center (CNNIC) will represent China to the Internet name and digital address distribution Agency (ICANN) to submit the Chinese global top-level domain name ". China" Official international application. It is expected that by early next year, the global Internet users will be able to use the ". China" end of the pure Chinese domain name access to the Internet.

China has been trying for more than 10 years to get a pure Chinese domain name to be written to the global root domain Name System. Late last month, the ICANN meeting in Seoul finally adopted the international Domain name national top-level domain (IDN CcTLD) Express channel Implementation plan, which marks the ". China" and other international domain names into the global root domain Name System to achieve worldwide access to accessibility has become a foregone conclusion, and into the real phase of global deployment.

No negative impact on netizens

According to Qilin, assistant director of China Internet Network Information Center, as of the end of June this year, the total number of Chinese netizens has reached 338 million people, for this part of the population, ". China" will not cause them inconvenience, they can still use English domain name in accordance with the original habit of Internet access. In addition, if they use the Chinese domain name Internet access will also be very convenient. At present, the Chinese domain name has been IE7, IE8, Chrome, Firefox, Netscape, Safari, opera and other mainstream browsers direct support, accompanied by ". China" written to the global root domain Name System is accelerating, ". China" domain name will be in the global Internet access barrier-free use. In addition, Qilin said: "Referring to current Internet international standards, in the browser address bar, '. ' and '. ' is completely equivalent, without Input method switching, the future of traditional Chinese and Simplified Chinese will also be equivalent, the global use of Chinese netizens can be easily used. ”

International mail Marketing Company Epsilon Analysys, director of Greater China, said: "The emergence of pure Chinese domain name, for users to send mail has not much impact on the technology is very easy to achieve conversion." "According to Yeepay, vice President Yu said, pure Chinese domain name Web site transaction payment and those English domain name site is not essential difference, will not bring new security issues."

New options to increase Internet penetration

Although many netizens interviewed said they prefer to use the original English domain name Internet, but Qilin said that the new pure Chinese domain name ". China" will add a new way for existing netizens to surf the internet. He said: "Many government departments and companies in the English name is not convenient to remember, often need to use other tools to find, after the Netizen can be used in pure Chinese direct input, such as the future to enter the Ministry of Industry and Information Technology official website, you can directly enter the Ministry of Industry and Information technology." "In addition, he said that if the appropriate input tools, the use of Chinese typing is also quite convenient, not more trouble than English." For example, many people think that playing "China" needs to hit "Zhongguo" in the keyboard to achieve, in fact, the use of popular Input method tool to knock two keys "ZG" can be played "China."

"We now have 1.3 billion people, but only 300 million users, and internet penetration is not very high," said Zhang, ICANN's Chinese expert and director of CNNIC International operations. It can be said that the implementation of '. China ' global access to Chinese domain names will greatly reduce the Internet access threshold for 1 billion of people who do not know English, and will make it possible to apply the Internet to those who do not understand it, and ultimately promote the entire Internet penetration rate in China, and realize the maximization of information technology ”

The soft power behind the domain name can not be ignored

Other non-Latin alphabet languages, such as Chinese, are allowed to be the Internet's top-level domain characters, and are evaluated by the Internet as "the biggest change in 40 years".

For some, the change is ICANN's attempt to gain economic benefits and collect domain-name fees, which the industry believes is not the case, and ICANN's International domain name policy is to encourage competition and adapt to the trend of mother tongue surfing.

Ms Zhang said the main reason for the reform was that the Internet was no longer the American internet but the global Internet. We know that most of the world's countries and regions are connected to the Internet, and more than half of the world's 1.6 billion internet users from non-English-speaking countries. Only English-language domain rules have been a hindrance to the spread of the global Internet.

Qilin that there are millions of web sites in the world today with Chinese content, when Chinese people all over the world can use the pure Chinese domain name to visit the Internet, we can feel the intimacy of the Internet, and we can realize that with the rise of China, the influence of Chinese is constantly expanding, and our national pride will be further enhanced.

He specifically pointed out that the use of pure Chinese domain name is conducive to the creation of corporate brand. For Chinese enterprises, the Chinese domain name is more conducive to the use of Chinese users around the World Network marketing promotion; For multinational companies in China, Chinese domain name is also conducive to their localization and network marketing promotion.

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