Qihoo 360 to build Food Safety Alliance

Absrtact: August 7 News, a few days ago, Qihoo 360 and safe food selection and information release platform assured 365 cooperation, the introduction of the Peace of Mind Rice project, the two sides jointly selected 4 relief rice products in 360 preferred channel release. Billion power network observed that the release of the 4 section put

August 7 News, a few days ago, Qihoo 360 and security food selection and information release platform "assured 365" cooperation, the introduction of peace of Mind Rice project, the two sides jointly selected 4 relief rice products in 360 preferred channel on the release. Billion power network observed that the release of the 4-assured rice all from Shun Fung Courier's Fresh electric Shangshunfung optimization.

Qihoo 360 to the billion power introduction, after the previous poisoned Rice incident, the safety of genetically modified rice was again widely concerned, for this reason, 360 preferred to host the "Taste of Home" Peace of mind rice selection activities, visited the major rice-producing areas in China, to examine the local environment, rice varieties, processing technology, Nutrition and taste after each link, select the candidate products, and through the rest assured 365 selection criteria for evaluation, involving heavy metals, pesticide residues, biological toxins, genetically modified and illegally added items, through this standard can become the final product.

It is reported that the peace of Mind Rice project is "360 optimization" and "assured 365" the starting point of cooperation, Qihoo 360 will be with "assured 365" cooperation to establish food Safety Alliance, the future will attract shun Fung optimization, Amazon, 1th stores, Beijing-east and other E-commerce sites to participate.

Billion power network to understand, "360 optimization" is 360 group buy navigation under the sub-channel, in early December 2013, the main manual selection, 7 days without reason to return goods, the lowest price of the whole network concept, and this time, 360 preferred and thrown "safety" gimmick, Also grasp the consumer's fear of food safety problems.