Qinbao animal husbandry is alleged to be falsely publicized beef cattle not enjoy soft bed massage treatment

This reporter Guo Chunliang Chen Wenwei reported December 13, 2012 this newspaper to "Qinbao animal husbandry or leave a lot of hidden dangers" as the title of Shaanxi Qin Bao Animal Husbandry Co., Ltd. (hereinafter referred to as "Qinbao animal husbandry") suspected of fictitious large customers, virtual increase in gross profit margin, conceal related transactions and other issues, caused widespread concern. Subsequently, an insider to this newspaper, Qinbao animal husbandry not only suspected fraud listed cheating investors, and the existence of shoddy, in fact, is to use the ordinary cow barn and ordinary feed cattle, but claimed to the cattle "eat cooked food, sleeping soft bed, drinking beer, listening to music, massage." Then, with a price of 2180 yuan per Jin sold to consumers, in the form of fraud. Qinbao Animal husbandry Prospectus shows that Qinbao livestock mainly engaged in the breeding of high-grade beef cattle, fattening, Slaughter division, deep-processing business, for the domestic consumer market to provide medium and high-grade fresh frozen beef and beef deep-processing products. Qinbao cattle is the core product of Qinbao husbandry, the company's website claims, Qinbao Snow beef is a Qinbao breed of high-quality Qinchuan cattle-derived high-end brands, Qinbao high-end brand Qinbao snow beef, Qinchuan cattle and foreign high-quality cattle breeds of new hybrids, after special breeding, breeding, to maintain the Qinchuan cattle individual large, delicate meat, The characteristics of beef flavor, at the same time to change the Qin-chuan cattle after the underdeveloped, slow growth of the shortcomings. And, unique varieties and growth process, coupled with scientific standardized processing technology, Qinbao livestock production of snow beef rich in high concentrations of "conjugated linoleic acid" and calcium, iron, potassium, zinc, a variety of vitamins and other human needs of the beneficial ingredients; with high protein, nutrition, low cholesterol and other characteristics, It is rich in B vitamins and minerals such as nutrients more easily absorbed by the human body, tender and soft, tender and juicy, red and white, showing snowflakes, bright color, with a very high taste and ornamental value, is the best beef. is Qinbao snow beef as high as the company said? What's the difference between a Qinbao ox and a regular cow? February 28, "China's News" reporter came to the agricultural demonstration zone in Yangling, Shaanxi Province, Shaanxi Qin Bao animal husbandry yangling Modern beef industry Park base, industrial base office director Zhang Cunjun to reporters that yangling base now a total of "Qinbao Niu" 10000, the park is all beef cattle Qinbao snow. Base-bred Qinbao cattle, all of the company breeding base breeding of hybrid varieties, breeds and breeding methods and the range of cattle are different, "the cattle here all eat cooked food, sleeping soft bed, drinking beer, listening to music, massage." "The management of the feeder is very strict, the base 24-hour monitoring, and the base is not related to personnel." Reporter from the base door to the feeding area, but no one asked, on duty week surname breeder said, he raised the area is fattening area, the company's Qinbao cattle, most of them were bought out a few months ago, Gansu, Xinjiang have, most of them are not breeding base hybrid varieties, "every day continuously add feed, what cattle will be fat." As for the Qinbao cattle to eat cooked food, sleeping soft bed, drinking beer, listening to music, massage, these statements are purely nonsense, do have music every day, but the other statements are not true, the base has 17 to raise the shed, only depends on the doorway that sheds has the massage device, is for the leaders at all levels visit the establishment. "The report was confirmed by the other four keepers," said Zhou's breeder. A breeder from nearby Zhoucun told our correspondent that, in fact, in addition to feeding time relative to the norms, the cattle here and the free-range home is no different. Reporters in the base to see in the breeding area, each raised in the shed has more than 500 beef cattle, in addition to regular feeding, cattle discharged feces piled up a thick layer, breeder said, feces generally one months before cleaning up. The company's brochure said that the Qinbao cow sleeping soft bed, composed of sawdust and wheat straw mixture, thickness of about 6 cm, the average replacement every two months, sawdust Riga has a small number of biological enzymes, can quickly decompose feces, reduce fecal odor and ambient air pollution. Reporters at the scene to see, 17 raised in the shed are not the above-mentioned "soft bed". "Qinbao cattle in the first two months can enjoy drinking water in a certain amount of beer treatment, beer contains after the yeast rich in glucose and a variety of aroma substances, can increase the flavor of beef at this stage." The company brochure said. But week keepers and several other keepers confirmed that for two years at the base, the cows had never been given a drink of beer. Qinbao Animal husbandry Prospectus said that the Qinbao animal husbandry as a fist products of the Qinbao Snow beef flagship high-end market, 2010 and 2011 Gross margin contributions were 30.93% and 55.82%, and in 2009 only 0.07%. The prospectus also attributed the company's 2009 consecutive three-year gross profit margin to a sharp increase in sales of snow beef. The reporter arrives at yangling demonstration area Qinbao fat Cow World Hotel Yangling Shop, Customer Manager Party Pavilion said, Qinbao Snowflake beef in the shop price is every Jin 2180 yuan, every day to point this beef diners have, most of the business banquets, "such a high price ordinary people can not afford." "When the reporter asked the snow beef and ordinary beef why not at the same time, she took out the Snow beef brochure, the same as the company's publicity. Zhang Cunjun told "China News" reporter, Yangling base is currently the company's only beef fattening base, Qinbao Snow beef are produced here, Qinbao cattle is "good Qinchuan cattle for the parent, to Australia and cattle, Angus cattle as the parent, breeding a new breed of high-grade beef cattle, products are now in short supply." Reporter investigation found that Qinbao animal husbandry Qinbao cattle not like Zhang Cunjun said only Yang Ling base breeding. Qinbao animal husbandry in the prospectus also admits that Qinbao animal husbandry industry chain of the culture link using the "Company + base + farmers" model. As of the end of 2011, the company participated in the breeding of the base village to 47, spread over 6 counties. "This loose mode, Qinbao animal husbandry can not grasp the control of raw materials, in the next few years there may be ' no cattle can be slaughtered ' situation, the quality of beef cattle is also difficult to guarantee." A person familiar with the industry told reporters. "In fact, Qinbao cattle without a special rearing environment, from the cost of raising, Qinbao cattle and retail cattle are not very different, but Qinbao snow beef prices so high, with the company publicity hype has a direct relationship. "It is understood that at present, Shaanxi Qin Bao Animal Husbandry Co., Ltd. has become the XI ' an catering industry snow beef supply base." Qinbao Animal husbandry Yangling base has become a Wal-Mart Shaanxi Qin Bao Beef products docking base, Qinbao Snow beef in many high-end market in the country have sales. Qinbao Animal Husbandry In addition to suspected of "top beef" false propaganda, with the "Chinese production by News" reporter's in-depth investigation also found that the 2013 Spring Festival, Qinbao Animal husbandry has not been reported to the livestock sector in time, suspected to be dead cattle sold to cattle dealers and other issues. This newspaper will continue to follow up on this report.