Quanjude attracted strategic investors

In the downturn of the high-end restaurant market, Quanjude has attracted two strategic investors, according to Quanjude just released announcement, the company announced the target of non-public fixed increase, so that the industry is unexpected, and the restaurant industry is not closely linked IDG Capital Management (Hong Kong) Limited (hereinafter referred to as "IDG Capital") and China Lodging Hotel Management Co., Ltd. (hereinafter referred to as "Huazhou Hotel") entered into the Quanjude with a consideration of RMB 350 million. Yesterday, Quanjude reported a daily limit of 19.91 yuan.

According to the announcement disclosed that the total amount of raised funds raised for this issue is not more than 350 million yuan, IDG Capital subscribed 17.82 million shares, subscription amount of 250 million yuan, accounting for 70% of the issued shares, the shareholding ratio of Quanjude Will reach 5.78%, becoming Quanjude second largest shareholder; and China Lodging Hotel to subscribe for 712.76 million shares, the subscription amount of 100 million yuan. After the issuance is completed, the shareholding of BTG, the major shareholder of the Company, will decrease from 46.48% to 42.72%.

For this offering, Quanjude disclosed that it will mainly invest in the construction projects of Quanjude imitation food production base, Quanjude central kitchen construction project, Quanjude Shanghai Wuning Road shop and East China regional headquarters construction projects, and Quanjude "Beijing Dot Food" outlets construction Project and other six projects. Among them, the East China project the largest amount of investment, 125 million yuan; imitation of food items invested 64,987,900 yuan; 25.1 million yuan will be used to fund the investment 50 "Beijing Point Food" stores.

In this year's high-end consumer downturn in the restaurant environment, the Quanjude can get IDG international capital investment of 250 million yuan, does show that Quanjude brand's great potential. However, there are also worries in the industry. Although IDG Capital will bring advanced management concepts and internationalized information to Quanjude, it also contains common problems in the industry such as the integration of different corporate cultures. As the state-owned hundred-year-old enterprise, Quanjude But also face these challenges.

Yesterday morning, Quanjude slightly higher open early plate slight concussion, the stock price quickly pulled up after 10 o'clock, and ultimately closed daily limit, to close at 19.91 yuan.