Quick Bag

The fast schoolbag is not to always take the book as the core, the book is only its accumulation user's one platform

Wen/Sinorama reporter Lu Yongchi

"Corporate Tips"

Company Name: Quick Bag

Establishment Date: June 2010

Founder: Xu Zhiming

Enterprise Scale: 75 people

The winter of E-commerce has come, many people in the industry are very sympathetic. But the cold winter of E-commerce is not to say that no consumer online shopping, mainly refers to VC, PE to invest this piece more cautious. But there are always good business models that deserve attention. April 1, Fast schoolbag online bookstore, the founder of the Dragon Media bookstore Xu Zhiming in its micro-blog, Sina Weibo fund Han Shu package investment of 9 million yuan has been to the account. Although the amount is not much, but it is like a warm wind in the winter. And this thing itself, also explains the fast school bag in the model breakthrough and the future existence value.

Although the quick Schoolbag is "fast"--all items are delivered within an hour, but it's just an appearance. There is a problem in all e-commerce consumption, that is, consumer control of the order. A quick schoolbag is delivered in one hour, which means that the consumer is accurately controlling the arrival time of the order. For example, when a consumer orders a book in Jingdong or Dangdang, it is difficult to predict exactly when the book will arrive. But the fast schoolbag is not the same, all items within an hour to send, so that consumers have sufficient psychological preparation and control of orders, so as to meet the potential needs of consumers, this is the essence of the fast bag.

The fast schoolbag is not to always take the book as the core, the book just accumulates a user's platform. Many e-commerce companies, such as Amazon, when the sale of books started. "From the book into the first because there are accounts, books generally have a three-month period, that is, I can not sell or return, so there is no risk of capital occupation, and the book has no shelf life." Therefore, this is also to reduce operational risk of the most insurance approach. "Xu Zhiming, founder of the Fast Bag, told the new leader." Although the gross margin of the book is relatively low, but the margin is the business, and consumers have nothing to do. In terms of consumer acceptance, standardised goods like books are the easiest to get approval.

It is an important strategy for the development of fast schoolbags to start with the products that the consumers are most receptive to. After slowly being accepted by consumers, the fast schoolbag is not only a book, but will expand to the food, and then expand to some consumers to accept relatively easy goods, such as canned food, special gifts and so on. The product strategy of the fast schoolbag is not to develop too many suppliers, but a variety of products, less varieties of models. In the supplier cooperation, the fast schoolbag is more apt to carve the time, the Starbucks such target consumer similar or the large-scale supplier, for example Big Chang, because its prestige is good and the commodity kind is many, may let the quick schoolbag have suitable own commodity variety.

On the layout, on the one hand, the fast schoolbag is divided according to the big area. A warehouse is currently established for every 25 sq km. The main basis for the establishment of warehouses is the proportion of office buildings nearby, because the density of the office building is relatively large, making consumption time more concentrated, and tend to reunification.

For the time being, the fast schoolbag is mainly in the business district of the big city layout, for the future, Xu Zhiming said: "Will go to these dozens of cities of residential and university area layout." However, in residential layout, the first time must be the weekend and night as the core, followed by different consumption patterns, product shape will follow the adjustment, such as cooking raw materials, household items. On the other hand, fast-schoolbags use rapid expansion to establish their own scale barriers, the first occupation of location advantages, but also occupy the psychology of consumers.