Quick beep all down subsidy taxi fight big cooling

The competition for taxi software, which finished people such as drivers and passengers in early 2014, is a sign that a pure price war is ushering in a new turning point. This week, the quick taxi joint pays the treasure wallet to send a letter to the user, announced from yesterday that the amount of passenger subsidy from 13 yuan adjusted to 10 yuan per order, then tick also announced adjustments, in addition to Beijing, Shanghai, Hangzhou, Shenzhen, four cities to maintain subsidies 12-20 yuan unchanged, Subsidy prices in other cities have been lowered to random distributions ranging from the start price to 20 yuan. After the fast and tick-tock price subsidy bombing, the taxi habits of both drivers and passengers have changed dramatically. However, the price war is not the ultimate way out, as the pace of subsidy withdrawal is becoming more and more obvious, taxi software model innovation is entering a new situation. Price war downs around the tick-tock taxi and quick taxi subsidy between the war, the war has continued to date. Although tick-tock taxi and quick taxi backed Tencent and Alibaba these two big internet giants, but as the problem highlighted, both sides finally decided to put the war aside. In addition to the above mentioned passenger side subsidy reduction, two taxi software to the driver side of the subsidy also adjusted. South have learned that, in some areas as an example, before the driver each can be subsidized 4 yuan, full 10 single award 10 yuan/single, now adjusted for each single 5 yuan. And the same area tick-tock taxi before is the first 5 single subsidy 5 yuan/single, after 5 single subsidy 10 yuan/single, currently adjusted for all subsidies 6 yuan/single. This year, the fast and tick the price of the enemy's subsidies will be a taxi market uproar, but also alarmed the regulatory layer. In fact, this is not the first reduction in subsidy prices between the two. As early as February 10, tick-tock taxi for the first time down the subsidy amount, announced to the driver and passengers each subsidy amount from the original 10 yuan reduced to 5 yuan. The public thought that the offer of a taxi would lead to the end of the money war and let the opponent quickly take a taxi to the winner's throne, but the situation reversed. Tick a taxi to reduce the subsidy of those days, I do not have to tick a taxi, directly with a quick taxi, taxi driver Liu told the south reporters. In the view of drivers and passengers, the reduction of the user subsidy by clicking a taxi will inevitably make them more inclined to use a different subsidy to the same taxi software, which does not damage their interests. So soon, tick-tock taxi revitalized, Hao smashed 1 billion yuan to increase the user subsidy, the use of micro-letter payments to the passengers to adjust to 10 yuan per single remission, 3 per day, and new passenger first single can be reduced by 15 yuan. As a result, quick taxi and tick-tock taxi two big taxi software company's subsidy continues to show you to me to each other, the final quick taxi is shouting more than a single yuan more than peer slogan, to burn money in the fire of the stove suddenly add a lot of firewood. Public statistics show that a taxi and a quick taxi two companies announced that the amount of subsidy has reached 1.9 billion. However, some taxi drivers and passengers are laughing, and the subsidy of money into their pockets, contradictions are lurking。 For example, due to the increase in the number of users than a taxi software company's forecasts, resulting in the background system can not deal with explosive growth of user demand information, and led to a taxi software to show that the payment is not successful, and finally can only helplessly pay with cash, many passengers do not enjoy any subsidy. On the other side, no software users are also complaining, waving a taxi can not stop the taxi, but there are always empty to wipe the body. For a particular group of people who do not use taxi software, such as children and the elderly, it is not easy to get into a taxi. In addition, the driver admits that when driving, watching a mobile phone screen will definitely distract attention, there is a big security risk. However, the unilateral use of taxi software can not enjoy the subsidy software, so now the phenomenon is that drivers do not, passengers also require drivers to use taxi software. Driver Cao teacher said to the south, six months ago has begun to tick the taxi software, but because the software flow is expensive, and when the car watching mobile screen easily distracted, so he stopped using a taxi software. I unloaded the beep after a taxi, there are two times because I did not use a taxi software, the guests will not take my car, so I again use the tick-tock taxi, Cao Master reluctantly told the south reporters. This morning there are two guests because I did not install a taxi software, on the car so do not take my car, next to master Li Interposed. In addition, the robbery is a battleground for every driver using a taxi. Good list everyone grabbed the head also contend to go, remote, not on the road list, drivers are automatically ignored. I can still grab a good list of the basic six or seven per day, excluding the flow fee and active contact with the customer's telephone fees, one months or more to earn 400 yuan subsidy, Su Master told the south reporters. And now more and more drivers in order to be able to get more subsidies, rotation with different taxi software to brush the list. On this behavior, SU Teacher Frankly, now many drivers and passengers are using a single brush to earn more points of subsidy, but this vicious brush line for him is not optimistic, because the client is always his main service object, taxi software just play a supporting role. The government intervened some of the drivers of the vicious brush single, rob a single, no use of taxi software passengers take a taxi is difficult to appear, showing the imbalance between supply and demand, and the atmosphere of public opinion from the earlier jubilant advocated into a rational reflection. In this process, the regulatory layer began to sell, on the one hand is Bo, on the other hand is amnesty. Earlier, the Beijing municipal authorities have issued a ban, requiring each taxi only to install a call software terminal. After the Shanghai municipal authorities issued a new regulation, clearly stipulated from March 1 morning and evening rush hour is strictly prohibited use of taxi software about the car. At the same time, taxi drivers are strictly prohibited to receive and use mobile phones and other terminal equipment to ensure taxi operators and passengers ' personal safety. In addition, the Shanghai Traffic Management bureau plans to take taxi software business into the scope of the electric adjustment business statistics. In Guangdong, Foshan, the Ministry of Management said that Foshan will not block tick-tick taxi software, but still stressed to be included in the regulation, the standard use. Now Foshan plans to take a taxi software NAThe system is expected to be released by the end of June, under a unified system of vehicle calls. In addition, Nanchang revealed that Nanchang will soon use the phone to develop a platform can be monitored by the government, without the driver to see the screen of the high safety factor of the taxi software, to avoid taxi drivers because of watching the screen Rob single and distracted. The Government has introduced policies to intervene in taxi software, which means that the use of taxi software gradually standardize and rationalize, price war can no longer stir up a storm. But can the taxi software which is included in the government's regulation be able to return to the rational market, and more comprehensively cover to a wider range of user groups? A quick taxi, Vice President Li Min said in an interview with reporters in South, we are the same as the purpose of the regulatory departments, are to solve the problem of users travel difficult, increase the efficiency of travel. At the same time, Li said that the subsidy is a taxi software market development of a very effective catalyst, the effect is equivalent to the electricity industry discounts to attract new users of the behavior. This is a regular marketing campaign, and if you understand it, it's going to end, and the subsidy is not going to last forever. The evolution of the taxi software market analysts believe that the taxi industry is not a fully free market to develop. Taxi software using price subsidies High-profile taxi market has sparked some disputes, the government has declared or intervened, and taxi software itself to improve, is leading the market to return to rational competition. From the current point of view, the taxi software is directly facing the traditional taxi field, a direct link between passengers and drivers of the bridge. The contradiction between supply and demand is that taxi software does not cover all users who need taxis. The future, the adjustment of user needs, improve the quality of service may become a taxi software new business opportunities. Li min on the proposed, taxi software development should be a comprehensive travel platform. In the future, if you travel with fast, fast can do? In addition to taxis, even business vehicles, all kinds of driving can be included, more accurate docking of the needs of various users? In fact, the December 2013 Rapid Taxi acquisition of the Hornets from Shanghai, the latter itself has a similar high-end business vehicle car service model. And some people in the industry to the south, said that with the first round of taxi software market training mature, the next round of competition will be the field of business vehicles. First of all, commercial car business model is an effective supplement, taxi software as the basic service itself to carry out the possibility of charging, and business car passenger price higher, can carry out. Second, the business car can solve the problem of incremental supply, in the taxi demand is not meet the peak, some users are willing to pay higher prices in exchange for more quality services. This kind of car market segmentation, according to the actual needs of users to provide targeted service mode, whether it will eventually become tick-tock taxi and quick taxi model has not been learned. However, has entered into the field of easy to use cars that the high-end car service and the taxi market is not the same place, the target users are more concerned about the quality of travel, willing to pay more for good service users, and the market has a broad market prospects. But noOn tick-tock taxi and quick taxi and other software eventually to the development of the road, to provide users with the best quality service is always a taxi software company's destination.