Real estate electric business develops rapidly, false information disturb industry norm

With the advent of 3 15, the controversy over the electronic commerce model of innovative real estate is again rampant. Prior to this, a network media in the public by text messages, mail, forums and anonymous complaints, and other means to fight against other competitors in the field and slander, causing market concern. In order to better maintain the development of the industry, March 7, the Beijing Consumer Association, Peking City Housing Society, Beijing Network Management office leaders and more than 20 mainstream media jointly signed the "integrity Six", called for benign competition in the media, to create an orderly market.

A senior housing industry personage said, real estate E-commerce innovation model Although the time is not long, but its availability real effective, transparent information, can give home buyers to bring home concessions and other characteristics of the popular favor, "real estate dealers in line with developers, buyers and other interests of all parties, the development of broad prospects, At present, all the real estate sites are more or less involved, but all along, some public opinion at the expense of damaging the interests of all parties to try to hinder this development, this is an unfair competition performance. ”

Real estate electric Business develops rapidly

According to public data statistics, by the end of 2011, SouFun 314 cities in the country has more than 7.5 million SouFun members, 584 housing enterprises to join the SouFun platform, including Vanke, poly, gold, investment and other well-known brands of housing enterprises. and SouFun to help 30,000 members of the House card to realize the dream of home ownership. SouFun Platinum Exclusive preferential amount for members to save more than 1.2 billion yuan purchase money.

Since 2008, the country's largest real estate home network platform SouFun for better service buyers launched a search room card, and in the follow-up launch of the new model of service Member Services Platinum Member Services. Search Room Platinum users can not only enjoy more than 500 of the country's best-selling real estate member exclusive discount, more than 30 first-line home brand and decoration company's limit discount, search room card high points, SouFun group purchase priority registration, such as the four major room card membership privileges, as well as tourism and overseas home purchase personalized personal services, Loan Concessions return service.

"Real Estate E-commerce is the future trend of real estate development, although in the previous exploration process has also encountered some twists and turns, but has been in a timely manner and constantly upgrade, from a large number of brand housing enterprises to choose this new mode of cooperation, the emergence of new models and development has its rationality." In addition, the current home buyers have also been relatively mature, they will be limited to choose to bring them a real purchase discount services. In addition to SouFun, many websites are also following this pattern. "A large listed housing enterprise Mister said."

False information disrupting industry norms

Reporter through the SouFun electric business platform nearly 500 projects have been randomly drawn from the discovery, all of the House Platinum members can enjoy the project SouFun exclusive concessions. "The most important assessment standard is the sale of commercial housing must obtain pre-sale permit, the next must be the quality of housing in the district, the third is the most popular buyers and praise, search room Platinum members enjoy a discount than the same period of market prices." "Search Room Card Center Department responsible Introduction."

But a mixed bag, some sites under the banner of concessions, when the buyers call to inquire, sales office is completely uninformed. "Some media to prove their own propaganda effect is good, will deliberately release some false preferential information, increase the number of calls to earn developers advertising costs." False information seriously affects the company's brand image. The project manager expressed his frustration.

It is reported that many netizens will spontaneously constitute a "home buyers Club", its service agencies soufun to real estate as the core, integration of home, household, life services and other related industry resources for the club members to create a "family" as the center of the series Service system.