Real estate website Zillow merger opponent meaning?

Netease Technology News July 28, according to US media reports, Zillow day announced the acquisition of 3.5 billion U.S. dollars rival Trulia shares. The merged two companies will continue to maintain an independent brand, but Trulia chief executive Pete Flint will be headed by Zillow chief executive Spencer Rascoff. The transaction is expected to be completed in 2015.

Although this is a bit monopolistic suspicion, there are currently 83 million users in Zillow and 54 million in Trulia, but the two companies said that their clients overlap less than half of Trulia users have not visited Zillow, and Zillow users 2/3 will not use Trulia products. This indicates that many customers will eventually stick to a single real estate solution. So what is the meaning of their merger?

The two companies said that their revenue accounted for less than 4% of the $ 12 billion total revenue in the real estate advertising industry, giving rise to great growth opportunities. The merger will allow them to be more efficient and expect to save about $ 100 million annually by 2016. During a media conference call the same day, Raskof pointed out that Zillow's current focus on collecting information on all homes was helpful to both home buyers and owners, while Trulia's products focused on rental and potential property sales.

He said both brands will be further developed in these areas in the future, "I think Trulia is more experienced than Zillow in many places, and Zillow has more experience elsewhere," he praised Trulia for mobile applications. Last year, Zillow also acquired StreetEasy, a New York real-estate site, for $ 50 million. Zillow is a free property valuation website founded in Seattle in 2006 and currently available. (Wood Xiulin)