Recently, big international brands push Lynx

July 14 news International big brands have pushes Lynx recently, now has more than 4,000 overseas brands from 45 countries stationed in Lynx. This means that Lynx has become a fashion landmark and has become the preferred e-commerce platform for overseas brands to enter China.

This year, Tmall, the sole authorized third-party e-commerce platform in China, has been chosen by international brands such as Apple, Burberry, Estee Lauder, MUJI and ASOS, covering almost all the vertical industries of Tmall. From 3 C digital, living appliances, Apparel, home improvement, jewelry, food and even car accessories. In addition to starting new products, some brands even launched exclusive customized products for Lynx.

It is reported that in addition to international brands from countries with a high degree of brand concentration in the United States, France, Germany, the United Kingdom, Italy, Japan, Spain, and South Korea, some classic brands such as Finland, Switzerland, Denmark, Norway, Australia and New Zealand Are quietly settled. . Tmall relevant responsible person said, incomplete statistics, Lynx already have from 45 countries or regions of the brand, one after another will also introduce other international big names.

International brands have a higher brand reputation at the same time, it also means a lot of money, but consumers on Tmall demonstrated an amazing spending power. Last year, "Double 11" the same day, the German brand Shuangli single store sales of nearly 50 million, of which a price of 1998 yuan pot set, sold 15 million, setting a brand of national offline stores a year of sales. The Burrerry Lynx flagship store also greatly exceeded the brand side had previously expected, at the same time covering a large number of offline stores unreachable third- and fourth-tier cities consumer groups.

Beauty giant Estee Lauder settled in the first day of Lynx hit a 300 million sales, equivalent to the top line of counters a month's sales. Wu Chunyi, general manager of Estee Lauder brand in China, once said: "E-commerce is an increasingly growing channel favored by young Chinese women and we are excited about the cooperation with Lynx."

Digital giant Apple is breaking the long-term channel closure, choose Lynx as its only e-commerce platform. Ai media consulting CEO Zhang Yi believes that Lynx choose Lynx as an e-commerce platform for authorization, on the one hand is to enhance brand penetration in the domestic third and fourth tier cities, on the other hand, is through Lynx to increase its market share.

Analysis of the industry, the international big-name choice of domestic cooperation platform are very cautious, especially in the field of e-commerce. Platform influence, brand fit, fashion, innovation, taste, consumer groups, brand image and tone are all must be considered standards. For the harsh international big names, the domestic choice of e-commerce platform is not too much.

Tmall relevant responsible person said that more and more international big settled to indicate their recognition of fashion attributes Lynx platform. Under the global trend of increasing digitization and internet of consumers, Tmall platform helps consumers to communicate with Chinese consumers and complete brand communication in a manner that meets the needs of users while maintaining the international tonal brand image and brand image Unexpected sales results. This is one of the reasons why international big names favor Lynx platform.