Rectification site title in the SEO Practical and experience

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Each SEO tutorial will teach us, "website title can not be easily changed", SEO workers are familiar with one thing is, "website title can not easily change." On September 14, 2012, Xiu Meng ventured to do an experiment on its own to challenge this so-called "authority". Before this, the website title is "Xiu Meng Net-China first sell Meng Portal Meng Purchase, Sell Meng, Meng picture share." Meng ≥ω.≤_ sell Meng what meaning?, this title contains the key words we want to do: Meng, Sell Meng, Meng, Meng, and the long tail of the keyword "selling Meng"; however, 14th, in order to vigorously support the defense of territorial integrity, the show Meng team decision to significantly change and change the content of the site, By the main push Japanese anime two Yuan "Meng", changed into a female shopping website. Since then, our title changed to "show Meng Net Show your lovely your Meng clothes how to wear cute?" show Meng teach you to dress up the most self. Change the title, the core keyword only "Meng" unchanged, all other changes. Not only that, in order to further challenge the so-called "authority", we have replaced the description: Before the description is "Xiu Meng Network is a professional Meng map sharing site, all with Meng element Meng attributes of the items to share the show you see." What does Meng mean? What is Meng? Animation Meng, Lori Meng map and so you search, Meng Department Corps and so you to find. ", now changed to" Show Meng Network show and recommend the most lovely clothes wear matching, cute style of clothing collocation, accessories jewelry, bags, shoes, skin care products, cosmetics, to create the most lovely girl shape. Cute pictures, Meng picture sharing, selling Meng skills Exchange platform. "From here it can be seen that even description are almost completely different." Not only that, the first page of the show Meng Web architecture also changed all, including all the div CSS style, all the text content rewrite. There are known here, on the homepage, the show Meng net nearly replaced a new station.

So what is the impact of such a big change? This can be a fatal blow to a SEO worker. However, the reason for this article exists, that the SEO network has not resigned--we modified the effect is not legendary "down the right", "K-Station" and other results. On the contrary, after we have changed our policies and objectives, changed the core keywords, although we have disrupted the search engine to establish the data, but we have more benefits: from the search engine, we support the main push "Japanese anime" theme of the site to meet the Chinese women's Clothing guide recommended network; From minority groups to the face of a wider audience, the data proves that we received good results.

Revision of the day, Baidu included the situation, the chain dropped 1000, the page contains a number of 1200 pages away. This is true to show Meng net seo a cold sweat. According to the previous tutorials, this is obviously the right to be Baidu, and the same day the number of keywords dropped 4. Google, Google's collection of the situation is very stable, has been to maintain the trend of increase, the rankings are not any changes, snapshots are constantly updated, which gives the author is a great comfort.

The next day, Baidu is still out of the chain and off the page included, Google remains calm.

The third day, the situation has improved, Baidu included outside the chain began to increase, Google included the situation is also a growth trend.

The fourth day, Baidu included incredibly miraculous increase, the core keyword also restored to the previous ranking.

On the fifth day, Baidu resumed its previous collection of speed to update the posts at 1000 posts a day.

On the sixth day, Baidu restored the chain before the fall, while Google's external chain to increase the amount of the previous 3 times times.

The seventh day, that is today, Baidu included the speed is still growing.

I will focus on the following days, the author has done what work.

Revision day, the author has been expected to appear "down right" phenomenon. So the author collected a large number of external chain soft, ready to soft text outside the chain to make up for the loss of the right to reduce Baidu. These soft wen, in this week's time is a lot of input to Baidu know, Baidu Encyclopedia, Baidu Bar, Interactive encyclopedia and Baidu Experience, about 20 a day to put. Some of these articles are wildly reproduced, the author tried to tell Baidu in this way, we are in the effort. Then is to keep filling the content of the site, tell the search engine, we are constantly updating content, but also with the revision of the subject closely related content. These days, the Xiu Meng team to the average 400 daily speed to update the contents of the site, while the establishment of a strong site link network and sitemap. For a week, every day is not slack, non-stop doing non-stop. It is in this way, only to the search engine to see the value of the new station, so it has not been "down the right" and "K station."

The site rectification, the author's biggest harvest is to master the change of title and description yardstick, understand how to modify the site's main information without being down the know-how. These tricks will be sorted as follows, with the majority of webmaster share:

1. Change title, must not change the title of the first three (or four words), the previous word is the site's core keywords, the word must not be changed.

2. In title, keep at least one core keyword unchanged. Baidu in title to judge the weight of the keyword is based on the location of the keyword appears to take. In front of the keyword weight is the largest, so after the site name after the keyword can not change.

3. If you can, as much as possible to ensure that more keywords embodied in the title. The importance of the keyword selection in these title categories is listed as follows:

The original title contained in the keyword, in the new title can be included, must stay;

Eliminate the original title of the keyword in the first page to ensure that these keywords will almost no longer appear;

Title of the New keyword in the weight should not be too high, and added keywords in the first page of the number must accumulate to more than 2%;

Title in the New keyword to accumulate in the description, title to remove the key words in the description to reduce;

Description as the title of the complement, describe the true meaning of title;

Description, all the home page keywords will appear;

Title and description cannot be too long.

Follow the above principles to change to ensure that title and description will not be a big problem.

4. After modifying the title,description, the homepage of the website should have the corresponding modification embodiment. These include adding new keywords related content and eliminating old keywords related content, balance page keyword tradeoff;

5. If a large number of changes to title, the corresponding should be significantly modified description and page content; On the contrary, minor title, should be minor description and page content;

6. For the adjustment of the key words, should be a large number of updates related to the internal and external chain of the page. The best form of the outer chain is the inner-page chain. The meaning is to send out the chain of time as far as possible to publish and internal page content related to the reverse link, especially Baidu Encyclopedia of the reverse chain is extremely important;

7. Avoid a short period of time to adjust the title. At least 3 months after the inclusion of the situation is absolutely stable after these contents can be moved.

Above 7 points is according to the website revision actual combat, the author obtains the experience. Hope that the majority of the webmaster in the future development, you can learn some of the content of this article, I feel gratified.

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